The Jetstar engineering group recently embarked on a BYO model with much success, he said, buying 60 Toshibas at $825 each rather than the corporate standard (Lenovo) Thinkpads.
"We gave each staff member a 16GB memory card with a complete PC virtual image — all the engineering manuals, software and drivers," Mr Tame told an Accenture media roundtable in Sydney.
Why does this impress me?
Most companies, especially larger companies, as well as schools prefer to run a fleet of laptops that are the company’s property and work on an operating environment specific to the company’s needs and line of business. These rapidly-depreciating assets are often supported by the company’s IT staff or an outside IT-support company contracted by that company. Often there will be rules and constraints on how these units are operated. Once the machines have finished their tenure in the business, there is the problem of disposing of them. They may be sold off through auctions, given to charity groups or some businesses may permit employees to buy the machines from the company at a greatly-reduced price.
There are some problems with that setup. Typically these laptops are often taken between work and home or are taken around the country or world by business travellers and also end up being used to store personal and family data. They also end up being used as games machines either with online games or games bought through a computer store or video-game store. This is usually to while away the time during a long flight or placate restless children. As well, the hardware setup typically encountered in most homes is different from that which exists in the workplace. The network will have a consumer-grade router at the network-Internet edge and the printers that exist at home will be the typical consumer-grade all-in-one inkjet printers that may be connected directly or via the home network.
Women can take advantage of laptops that reflect their personality and style rather than the “same old same old” machine. This is more so because of manufacturers who are releasing models that are designed with aesthetics in mind, such as a choice of different colours or finishes. Similarly, some power users can look towards buying computers that are the equivalent of an American “muscle car”, with all the power and aggressive looks.
By providing the employee with a memory card with the virtual image, Jetstar had kept the operating environment separate from the laptop’s own storage, thus avoiding mixing company data with personal data. Similarly, the company workspace can be transferred between computers if a computer dies or is infested with malware; or the employee upgrades the computer.
This is certainly a break from the standard computer culture that has engulfed business computer life. As well, this concept could be looked at for computer setups at primary and secondary schools, especially where students may end up with “hand-me-down” equipment.