News articles and links to campaigns
Last night, I was checking on my blog and had noticed that Hewlett-Packard had taken a vertical image ad on one of the AdSense ad units that I have running on the blog just close to when Windows 7 was launched. This ad had an image of the Envy laptop and the words “The Power Of Envy” written down the ad as well as the HP and “Intel Inside” logos. So I did a search using Bing on the terms used in the ad and this led me to HP’s series of Windows-7-based Envy premium laptops, rather than clicking on the AdSense unit so I don’t commit click fraud. Judging from the photos of the HP Envy laptops that I saw on the campaign site, the look of this computer reminded me of a recent-model Apple MacBook Pro laptop.
Similarly, there was an Engadget post about the Acer Aspire Z5610 all-in-one PC which had the look and functionality that could upstage the newer Apple iMacs. As well, the “all-in-one” computers listed in Engadget’s Windows 7 launch day hardware list were styled to look like a tabletop version of a European-built premium flat-panel TV. Similarly, Sony had just launched a VAIO all-in-one computer that mimics the industrial design of one of the small-screen BRAVIA flat-panel TVs
These hardware product launches were intended to be hot on the heels of Apple’s recent iMac and MacBook prduct-range launch and most of these machines would appeal to Windows buyers who like the look of Apple’s computer range.
In my honest opinion, the Windows 7 launch has heralded one of the biggest consumer-computing platform showdowns ever.