My comments on this technology
Same desirable attributes as the OLED displays, but improved in significant ways. Ability for the display to have integrated touch-sensitivity, This leads to slimmer touchscreen handsets which is an increasingly-important application in the now-competitive smartphone market, as well as similar applications like remote-control handsets and personal media players.
They have improved the outdoor viewing ability and display responsiveness for this display, which would be of benefit to mobile phones as well as digital-imaging and handheld-games-console applications. But do I see this technology going further? Another application that I could see the Super AMOLED work well with is a watch which works as an auxiliary display and control unit for mobile phones, like some of the Sony Bluetooth watches that have been surfacing lately. Such watches could then permit a colour display on the wrist with various interesting applications.
An area where this Super AMOLED technology could excel would be automotive and marine applications, especially if the cost of larger-area displays comes to a par with the common LCD displays. For example, the new multi-function displays that are becoming the control point for HVAC, infotainment, navigation, and similar applications in newer cars could move towards this display technology. Similarly, this technology could appeal to personal navigation devices a.k.a. “sat-navs” or GPS units, marine GPS / fish-finder units as well as aftermarket car-audio equipment.
What I see is that the Super AMOLED could be one of the next key display technologies as was the LCD or the LED displays.