Will more Windows-based laptops appear on the “Cool Wall”?

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Windows PCs take New York | The Microsoft Blog

My comments

Last year, when Windows 7 and Apple MacOS X “Snow Leopard” came out, a lot more Windows-based laptops and “all-in-one” computers appeared that excelled on their aesthetics as well as their functionality. This has been reinforced with a few of the computers that have come my way for review on this site.

The Envy laptop (product review) has a laser-etched “filligree” pattern on the back of the computer’s lid and on the palm rest whereas the ProBook 4520s (product review) has a “brushed” florentine-bronze finish on those same places. Dell had used a “piano-black” gloss finish on the lid of two of the computers – the Studio 15 (product review) and the Inspiron 13z (product review) while their Mini 10 netbook (product review) had that “gloss-white” finish that was common with previous generations of Apple iPods and Macintosh products for the back of the computer.

If you, like me, are a regular viewer of “Top Gear” which is a very funny BBC TV car show which is pitched at the petrolheads and car enthusiasts amongst us , you may have seen the “Cool Wall” segment on this show (WikiPedia article). Here, there is a very large board that is divided up in to four segments – “Seriously Uncool”, “Uncool”, “Cool” and “Sub Zero”. Here, the Top Gear Boys (Jeremy Clarkson, Richard Hammond and James May) place photos of various cars on this wall according to how cool they think these cars are. Some of us may have noticed a so-called “Super-Cool Fridge” which was a box shaped like a fridge where pictures of cars deemed to be “Super-Cool” went. The Top Gear Boys tended to vary the definition of “coolness” based on the car’s powertrain, body style or other factors, even on whether certain celebrities and high-profile individuals were driving it or not.

If you thought of a “Cool Wall” existing for laptop computers, it may have looked like this with all of the recent-issue Apple MacBook laptops being considered either “Sub-Zero” or in the “Super-Cool” fridge and all of the Windows-based laptops appearing on the “Uncool” side. This is because of the grey finish with that Apple logo glowing on the back of the computer. What is now happening is that the machines from HP, Dell, Acer, ASUS and Sony are now in a position to fill in most of the “Cool Wall”.

This latest crop of laptops that have been shown in the preview show detailed in the Windows PCs take New York article is now showing that more of these manufacturers are showing up with machines that can look as good as the Apple units. Similarly, there have been people who have used Windows-7-based computers to do creative work including music production and this has led to MacOS X “Snow Leopard” and Windows 7 ending up on an even footing as far as desktop computing is concerned.

Some Apple pundits may think that Apple moving away from the Motorola PowerPC processor platform to the Intel processor platform as well as integration of Microsoft technologies into MacOS X may have denied the Apple Macintosh platform its perceived  exclusivity and superiority over other platforms. This is even though Apple had licensed intellectual property from Microsoft ever since they used the Microsoft BASIC code for the Applesoft BASIC interpreter in the Apple II lineup of computers.

At least there is more activity underway with yielding a functionally and aesthetically level desktop-computing field between the two main players.

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