Graphics chipsets: ATI is no more, AMD is now the brand

 AMD jettisons ATI brand name, makes Radeon its own – The Tech Report

My comments

Some of us who have observed what has happened with the ATI graphics chipset name was taken over by AMD and were wondering what would happen with this name and the graphics-chipset scene.

Now that AMD has changed the brand for the ATI chipsets to their own brand, who knows what could happen next especially when it comes to computer display solutions, especially integrated-display setups like in laptops, all-in-one PCs and low-profile desktop computers.

One way that the situation could evolve would be for AMD to end up making motherboard or chipset solutions centred around an AMD CPU and GPU setup. This may be in a similar vein to the Intel Centrino solutions which include an Intel Wi-Fi chipset as well as the Intel CPU.

The worst thing that could affect high-end graphics and gaming users is for AMD to pull out of the plug-in display-card scene thus reducing a competitive aftermarket when it comes to performance graphics. This is because the ATI brand has been put up as an alternative to NVIDIA when it came to aftermarket and OEM plug-in display cards pitched at the gaming, multimedia and performance graphics scene.

Once we see disappearance of brands that are part of a competitive market, there has to be others who well provide competing products or a nasty monopoly or cartel can start to exist.

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