I have previously covered efforts by companies like Rutland Telecom to have villages and small towns in the UK covered with proper-standard broadband. Examples of this include Rutland Telecom “lighting up” Lyddington in Leicestershire and Hambleton in Rutland as well as Vtesse lighting up Hatt and Higher Pill in Cornwall. Now, British Telecom, the UK equivalent of Telstra, have stepped up to the plate and started rolling out next-generation broadband in to various rural communities in the UK.
Examples of these include Pontcymmer and Baenganw near Bridgend in Wales as well as Oswestry in Shropshire and Stourport in Worcestershire. Infact, they are wanting to “wire up” properly more of the market towns in rural Wales like the whole of Bridgend, Chepstow in Monmouthshire, Hengoed in Caerphilly, Llantrisant and Llantwit Fardre in Rondda Cynon Taf.
One of the aims stated by BT Openreach who manage the infrastructure and provide the service to retail providers was to reduce the numbers of people that left out of the broadband loop when they were talking of the Midlands deployments. Other quotes included the fact that this was not a rural issue but areas of some of the towns wore not receiving Internet service that wasn’t of proper expectations. This was also going to affect the use of broadband Internet service as a business tool.
What I had observed was that even in the tough economic times, broadband Internet service was being pushed to the same level of expectation as mains electricity or a telephone service. This can then allow for ideals like improved business knowledge as well as the ability to provide your goods and services in a competitive manner.