Sony to introduce new value-priced premium-grade VAIO laptops

Articles

Sony Intros VAIO Fit Windows 8 Laptop, Updates Others | Tom’s Hardware

Sony Vaio Fit Line Aims for Premium Quality at Entry-Point Prices | eWeek

From the horse’s mouth

Sony

Press Release

My Comments

When you are thinking of a new laptop after you have to give that school-supplied laptop back to the school, you mostly are thinking of the cheapest model you can get your hands on. Most likely, the Sony VAIO range would be out of your price range due to their premium positioning.

Now Sony is introducing the VAIO Fit Series of value-priced premium-grade laptops which would be at a price that most people can think of as an entry-level price. But these machines raise the value for the price range by implementing features like a high-resolution screen (1080p for the 15” models and 900 for the 14” variants). This display would be driven by NVIDIA GeForce discrete graphics that has up to 2Gb display memory. As for sound, the promise is to use “big-box” speakers on all the models while the 15” variants would come with a subwoofer for the bass frequencies. This is a way Sony is bringing their AV knowhow to affordable laptops.

There would be models that have the Intel i3, i5 or i7 Ivy Bridge CPUS but the press releases don’t detail what or how much RAM and hard disk storage is available across the board. The machines are able to come with optical disk drives including some that have the ability to read Blu-Ray Discs. They will also have the NFC functionality so as to share data between the computers and Windows Phone 8 or Android phones or sync up with Sony’s Bluetooth peripherals. As well, Sony is offering a capacitive touchscreen as an option so you can get the best out of Windows 8.

The “Fit E” series is sold cheaper and comes in a plastic finish while the “Fit” series comes in a steel finish with all available in black, pink or white. What I see of this is that Sony is offering entry-level purchasers something that can be seen as premium, this “filling in” the “value” purchasing segment when it comes to mainstream laptops.

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