Microsoft takes a snap at Apple in the DJ market with a mixing keyboard for the Surface 2

Article

Surface Remix Project shows a different way to Click In | Tablets – CNET Reviews

Microsoft reveals Surface Music Cover, gives DJs and producers more musical tools (updated) | Engadget

My Comments

When Microsoft presented the next generation of the Surface detachable-keyboard tablets, they presented a large swathe of accessories for these computers.

But they presented an interesting alternative accessory for these computers to make them appeal beyond the business life. Here, they showed a special keyboard which has controls relevant to DJing and audio production where there are sliders for bringing in and out audio tracks as well as a 16-button area for “dropping in” samples in to the mix. This is similar to the special USB keyboards that are sold to various vertical-industry groups but present themselves as USB Human-Interface-Device device-types.

They were showing the concept of what could be done if you had alternative task-specific keyboard layouts for this class of computer such as a piano keyboard for composing and arranging or simply a “hot-button” keyboard for gamers. The concept could be pitched at other detachable-keyboard tablet computers where special-purpose keyboards could be provided as accessories for these computers when they are used for particular tasks.

I also see this as Microsoft’s own effort to make the Windows 8.1 platform, particularly the Surface computers, more legitimate in the fashion-conscious area that is the DJ’s booth or table at the nightclub or bar. But personally, I would like to see Microsoft work with other brands that are “heavyweights” in the DJ scene like Pioneer, Technics and Denon as well as the “big-time” dance-music artists and DJs to raise Windows 8.1’s profile in the dance-music scene, thus working hard to put Apple on notice as the computer brand to be seen with.

It is also showing up that the current generation of small portable computers that run the Windows platform are being considered as highly-capable “pocket-rocket” computers that can suit many different tasks beyond Web browsing, e-mail reading and document creation.

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