As the price for 4K UHDTV sets becomes cheaper, it may hit the point were you may be considering buying one of these as the main-lounge-area TV. But the question that will be asked is what content will be available that is natively in this resolution rather than having the set upscale 1080p content?
At the moment, Sony is offering a media player and “download-to-own” content from some of their movie catalogue but this is focused towards those of us who purchased Sony 4K sets. Similarly, there is a European trial for broadcasting 4K content using satellite TV. But the reality is that most of this content will be streamed or downloaded via next-generation broadband and a sufficiently-fast home network.
This has been underscored with Netflix offering a trial service where they provide some test and demonstration footage in 4K UHDTV resolution. This company, known as a “gold standard” for providing “over-the-top” on-demand movie and TV content, are planning to have a full commercial service with real content up and running by 2014.
Netflix’s top brass want to become a key supplier of 4K content as the technology matures and these sets become commonplace. But customers will need to implement next-generation broadband or a premium broadband package with high bandwidth along with a home network that runs with Gigabit Ethernet, HomePlug AV2 or 802.11ac Wi-Fi in order for this service to work properly. For them, any shows that they commission like “House Of Cards” or “Lilyhammer” could be mastered in 4K UHDTV and then delivered as 4K UHDTV content as an option.
Of course, people who use computers with 1080p Full HD monitors or “Retina” displays will benefit from the high resolution, which could be a way to taste the ultra-high-resolution content offered in the demo footage.