Apple to look at launching larger iPads next year

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Report: Apple to Launch Huge 12.9-Inch iPad Next Year | Mashable

My Comments

As people see competing manufacturers offer larger mobile devices, Apple is finding it difficult to keep their fanbois loyal to their brand and wanting to flock to their stores at midnight on the day that an iOS product is launched.

They are doing this by showing intent to launch iPhones with larger screens but now they have to achieve this same goal with the iPad. Here, the rumour mills are starting to come alive with talk of a 12.9” iPad which would be close to the size of a small laptop. Part of the game is to court the enterprise market by working with IBM to provide line-of-business apps on devices that are delivered in to large organisations as corporate-owned fleet devices.

Personally, I could see this behaviour replicating what had happened in the early 90s when Apple deprecated the Apple II platform and focused on the Macintosh platform. Here, they could put more energy in to the iOS mobile platform by courting the enterprise market with the “sealed-secure-device” angle that this platform stands for.

It is difficult to determine what role Apple will have for the Macintosh desktop platform as they add larger screens, and improved processing to the iPad to give it some “desktop” abilities and users pair up their iPads with Bluetooth keyboards. This also is true and is symptomatic of a trend where IT device manufacturers “blend” regular-computing and mobile computing abilities in their current and future computing-device designs such as through dual-boot laptops and tablets that run Android or Windows or the race to provide highly-strung processors and graphics chipsets on mobile devices.

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  1. Ice 30/04/2016

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