From the horse’s mouth
Most smartwatches that were being released were pitched as “everyday wear” watches or sports watches which were something you wouldn’t really choose to wear if your goal was to impress someone special. That is unless they were someone who was impressed by the concept of the smartwatch and what it can do.
But when Apple put forward their Apple Watch, they put forward a few premium models that would go alongside or replace that Rolex Presidential as a status-symbol dress watch. Here, they set the cat amongst the pigeons when it came to providing a smartwatch of the calibre that you would wear in the Member’s Stand at Flemington during the Spring Racing Carnival (Melbourne Cup) or you, as the father of the bride, would have on your wrist as you walk the bride down the aisle at the start of the wedding.
TAG Heuer, along with Intel and Google, have worked on an Android Wear smartwatch that uses technology from the microelectronics name. Here, the idea is to create one of these watches that is pitched to the luxury-watch market rather than keeping Android Wear and the smartwatch scene for so-called “all-purpose” or “sports-class” wearables.
As well, TAG Heuer are even pushing to allow the qualification of a Swiss watch to expand to smartwatches that integrate electronics from other countries like Intel’s silicon but still have the watch assembled in Switzerland and have decorative and electromechanical parts coming from there. It can also be a good chance for Intel to investigate the idea of using Switzerland as a hub for activities associated with manufacturing, research and development for wearable technology.
What I see of this is the fact that companies are stepping forward to sell smartwatches fit for wearing at that exclusive club or in the boardroom of that Fortune 500 company in America. It also means that the smartwatch market can become like the traditional watch market with watches that suit different price ranges and different dress senses.