Epson moves away from razor-and-blades model for selling printers


Epson EcoTank ET-L355 printer press picture courtesy of Epson Europe

Epson EcoTank ET-L355 printer

Epson: Cheap printers, expensive ink? Let’s turn that upside down | The Register

From the horse’s mouth

Epson UK

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Epson USA

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My Comments

Epson is running a lineup of inkjet printers that break the rule of how inkjet printers are sold. Typically these printers are sold at a cheap price with the cost made up in how much you pay for the consumables.

But this lineup of piezo inkjet printers is sold at a premium and comes with 2 years worth of ink along with high-capacity ink tanks. The desktop printers use a box on the side for housing the ink tanks and use a similar pipe system to recent HP OfficeJet, Brother and other Epson printers. It is also driven by Epson’s experience in industrial inkjet printing presses and wide-format printers.

Epson EcoTank ET-L555 office printer press picture courtesy of Epson Europe

Epson EcoTank ET-L555 office printer

Models already available in the UK sell at £299.99 including VAT for the premium ET-L555 office model that has an automatic document feeder and £219.99 for the home model without the automatic document feeder. The ET-2500 will go for US$379 while the ET-4550 which has all the features will go for US$499 in the US.

Personally, I would like to see Epson offer the EcoTank or SuperTank high-capacity printing as a user-installable option for some regular office inkjet printers so that those of us who want to push these printers as short-run printing presses can do so.

Similarly, using the EcoTank system along with quality-optimised printing for promotional material could raise the concept of having that desktop printer earn its keep as an organisational short-run printing press. Oh yeah, you should know where to obtain replacement ink for these printers and refill their ink tanks promptly to avoid airlocks.

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