Google Fiber have put their foot in the Portland soil by opening some local customer-service jobs in that Oregon City. This is also in addition to liaising with the city’s local government regarding the placement of fibre-optic huts. These are effectively the hubs that can provide the fibre-optic service to neighbourhoods of 40,000 households and businesses.
The Oregon state government are making this easier by working on nearly-complete legislation that provides various state-level tax breaks for Gigabit next-generation broadband deployments. I see this as a state-level proactive step to open up real competition for broadband and allied telecommunications services.
But Google are also eyeing bring real competition to Oklahoma City in Oklahoma along with Jacksonville and Tampa in Florida. These cities have signed up because they have a strong business and technology-driven economy that will benefit from the Google Fiber service.
Google have placed some requirements on the local governments to make the path clear for deployment of the fibre infrastructure including sharing city-infrastructure details. But they also have to deal with state governments that have passed legislation that prohibits the availability of Internet service that competes with local cable TV and “Baby Bell” interests.
As I have noticed from previous accounts, the arrival of Google Fiber in a US community has caused the local “Baby Bell” or cable-TV company to raise the bar as far as pricing and customer service goes. This is because they fear that customers in their locality will churn to Google Fiber as quickly as possible because of the improved value.
Similarly, Google have also used these deployments as a way o build up computer and Internet literacy in disadvantaged communities in some of the cities they touch like what has happened in Austin, Texas. This is because most business is being transacted online and some users like older people and blue-collar workers may find themselves floundering with this new life.
Keep up the work, Google!