Spain, the home of the bullfight, is a market where the multi-play Internet service is increasing the take-up of pay-TV service. This is something that is similarly occurring in the UK and France due to the popularity of keenly-priced multiple-play services that underscore “one-pipe” provision.
But why would I see this so? This is because these multi-play services, which include fixed-line telephony, mobile telephony, mobile broadband and pay-TV along with the fixed-line broadband Internet service, typically implement a “one-pipe” method for delivering the telephony, pay-TV and fixed-line broadband service component. This is facilitated through the use of IPTV to provision pay-TV through DSL or fibre-optic infrastructure, thus avoiding the need to deploy a satellite dish or cable-TV installation.
The statistics which are gathered by CNMC tell it all with at least 364,000 pay-TV subscribers or 65.4% of Spain’s pay-TV subscriber base heading down this path. Of course, that country has a total pay-TV subscriber base of 5.4m which yields EUR€509.4 million in revenue.
What is showing more is that pay-TV takeup can be facilitated using IPTV technologies and single-pipe multi-play services offered by the telecommunications companies and the cable-TV providers. This can be augmented with the use of VIDIPATH technology leading to “house-wide” pay-TV. But pay-TV can be worth its salt if there is good-quality content to watch.