HP gives the convertible 2-in-1 the Ford Mustang treatment

Article

HP’s Pavilion x360 affordable convertible comes in 15-inch version now | The Verge

HP’s new Pavilion PCs include a 15-inch hybrid laptop | Engadget

From the horse’s mouth

HP

Press Release

Video – Click or tap to play

My Comments

When Ford launched the Mustang in 1964, they used a strategy where they could pitch it as a car affordable to young Americans yet something that would appeal to them. Here, they offered a reasonably-equipped baseline model at an affordable price but provided a litany of options that they could “buy on” such as powerful engines, transmissions that suited their needs, air-conditioning, radios with different capabilities and the like. This tactic followed through across Detroit with most of the vehicle builders offering youth-focused “pony cars” that were designed and offered in a similar vein to the Mustang.

HP have taken this approach when they launched the latest range of Pavilion x360 convertible 2-in-1 computers for this model year. Here, they offered the fold-over convertible computers in different screen sizes including the 15” variant which some would consider as too big for a tablet but big enough for a mainstream laptop. This may appeal for the common activity of viewing photos and video content on portable computers, but it could allow you to make best use of the touch-enabled apps and games which are filling up the Windows Store. This range would also come with differing colours like silver, gold, red, purple or blue

As for processors, there would be variants that have horsepower ranging from Intel Celeron to Intel Core i7. You can have your system with up to 8Gb RAM and up to 1Tb hard disk or 128Gb solid-state storage capacity. There are the expected features like 802.11ac Wi-Fi and B&O sound tuning and connectivity in the form of 3 USB sockets, SD card reader for your “digital film” and an HDMI video port.

The 15” model is being pitched as an alternative to the traditional mainstream 15” laptop that most students would end up with. As I have seen in the video clip, I see the newer HP Pavilion x360 being pitched also as an alternative to, guess what, the 15” Apple MacBook Pro especially when it comes to creative work or to be seen in the DJ booth at the trendiest nightclubs.

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