LG puts downward pressure on OLED TV prices

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OLED TV from LG drops to lowest price of the year | CNET

CNET video about the LG OLED TVs – Click / Tap to play

My Comments

LG is pulling out the stops to make the OLED-based 4K flat-screen TVs become in reach for most consumers. These sets use the same display technology as a lot of the high-end Android phones like the Samsung Galaxy S and Note series, with this technology allowing for improved contrast and black levels as far as the picture goes. It is because the pixels light up under their own power and turn off when it is black, rather than using white LEDs as a backlight for a colour liquid-crystal display with the corresponding light leakage that can occur wherever it is black.

But another advantage that OLED has allowed for when it comes to product design is that the manufacturer can work towards a very thin product

For example, in the USA, they are offering the B6 series of 55” and 65” 4K HDR-capable sets at the price of US$2000 for the 55” variant (OLED55B6P) and US$3000 for the 65” variant (OLED65B6P). This is effectively a price reduction of US$500 for the 55” model and US$1000 for the 65” model.

Even Australian viewers haven’t missed out on the promotion effort with LG and Harvey Norman promoting the OLED smart-TV range through a TV-advertising campaign ran over the last few weeks, as a run up to the Christmas shopping season.

Personally, I could see this as a sign that OLED for large displays could be coming cheaper and more as a viable competitor to the LCD technology. This is more so for those of us who value the high contrast in the pictures that we see, especially if we work with high-quality photos and videos.

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