Since Donald Trump gained election victory in the USA, there has been some concern amongst a few of Silicon Valley’s tech companies regarding the existence of “fake news”.
This is typically a story that is presented in order to refer to an actual news event but doesn’t relate to any actual news event. In some cases, such stories a hyped-up versions of an existing news item but in a lot of cases, these stories are built up on rumours.
The existence of Internet-distributed fake news has been of concern amongst journalists especially where newsroom budgets are being cut back and more news publishers and broadcasters are resorting to “rip-and-read” journalism, something previously associated with newscasts provided by music-focused FM radio stations.
Similarly, most of us are using Internet-based news sources as part of our personal news-media options or or only source of news, especially when we are using portable devices like ultraportable laptops, tablets or smartphones as our main Internet terminals for Web browsing.
Silicon Valley also see the proliferation of fake news as a threat to the provision of balanced coverage of news and opinion because they see this as a vehicle for delivering the populist political agenda rather than level-headed intelligent news. This is typically because the headline and copy in “fake news” reports is written in a way to whip up an angry sentiment regarding the topics concerned, thus discouraging further personal research.
But Facebook and Google are tackling this problem initially by turning off the advertising-money tap for fake-news sites. Facebook will apply this to ad-funded apps that work alongside these sites while Google will apply this as a policy for people who sign up to the AdSense online display-ads platform.
There is the issue of what kind of curating exists in the algorithms that list search results or news items on a search-engine or social-media page. It also includes how the veracity of news content is being deemed, even though Google and Facebook are avoiding being in a position where they can be seen as “arbiters of truth”.
The big question that can exist is what other actions could Silicon Valley take to curb the dissemination of fake news beyond just simply having their ad networks turn off the supply of advertising to these sites? This is because the popular search engines are essentially machine-generated indexes of the Web, while the Social Web and the blogosphere are ways where people share links to resources that exist on the Web.
Some people were suggesting the ability for a search engine like Google or a social network site like Facebook to have its user interface “flag” references to known fake-news stories, based on user or other reports. Similarly, someone could write desktop or mobile software like a browser add-on that does this same thing, or simply publish a publicly-available list of known “fake-news” Websites for people to avoid.
This is infact an angle that a US-based college professor had taken where she prepared a Google Docs resource listing the Websites hosting that kind of news, in order to help people clean their RSS newsfeeds of misinformation, with some mainstream online news sources including the New York Magazine providing a link to this resource.
The issue of fake news distributed via the Internet is becoming a real problem, but Silicon Valley is looking at different ways to solve this problem and bring to it the same level of respect that was associated with traditional media.