Part of the experience of watching American Football’s annual ultimate playoff that occurs every February is to see the ads that are run during the commercial breaks. This is because, a company has to stump up at least US$5 million per “spot” to get an ad in front of the USA’s many eyeballs who will be watching the Super Bowl. Here, it is also the time that advertisers pull out the stops to show the most impressive and memorable commercials that could end up being run when they want to extend the campaign further.
Google used this year’s Super Bowl to demonstrate the concept of their Google Home voice-activated home assistant platform competing with Amazon Alexa. But is shows what these voice-operated home assistants are all about. Most of the functionality you will see in this ad will require you to install smart-home devices that control your existing lighting or heating.
Have a look at this if you missed it during this year’s “ad parade”.
