Another independent ISP provides broadband into rural UK communities

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County Broadband Bring 1Gbps FTTP Network to Rural Homes in Broughton | ISP Review

From the horse’s mouth

County Broadband

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Broughton Fibre FTTP Project

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County Broadband are a wireless ISP who are offering improved Internet service across most of rural Cambridgeshire and East Anglia in the UK. But they have decided to run a 1Gbps fibre-to-the-premises service in Broughton, Cambridgeshire as a proving ground for deploying this technology in rural villages.

This is similar to the efforts that Gigaclear, B4RN and other small-time rural ISPs are undertaking to enable real broadband expectations in other parts of rural England. In this case it is to provide a viable alternative to substandard ADSL service that may not have a chance of hitting the headline 2Mbps speed thanks to the typically decrepit telephony infrastructure that these areas end up with.

They are announcing the impending arrival of this service through a village hall meeting for the townsfolk on the 4th of August 2017. The ISPReview article raised issues about poor-quality service with BT Openreach saying on their Website that the local street cabinet was mad ready for fibre but this installation was found to be located 3 miles or 4.828 km away from Broughton, without the likelihood of delivering high-speed broadband to that town.

That article also said that, like what has happened in other British rural areas, larger companies would “wake up and smell the bacon” with the intent to service those areas because of the small-time operators offering next-generation Internet in to those areas thus leading to infrastructure-level competition. Of course, there is also the fact that as the town grows, more retail-level ISPs could be offering to use the infrastructure to service that neighbourhood along with mobile telephony providers using the same infrastructure to provide an improved cellular mobile telephony service for that area.

But I also see this as being of benefit to the householders and businesses who want to benefit from what a high-speed Internet connection offers. This is more so where small businesses see the cloud as a way of allowing them to grow up such as for a shop to move from the old cash register towards a fully-electronic POS system as part of “growing up”, or for the hospitality trade to benefit from offering high-speed Wi-Fi Internet as a marketable amenity.

For County Broadband to provide the FTTP fibre-optic infrastructure to Broughton as a proving ground could lead them to better paths for rural broadband improvement. This could mean something like more villages and small towns in East Anglia being wired for next-generation future-proof Internet and perhaps making that area an extension of the Silicon Fen.

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