From the horse’s mouth
I have given regular mention of Google Home as a competitor in the smart home assistant space alongside Amazon Echo. At the time I wrote the previous articles, none of these services were available in Australia.
But since this week, Google Home has become the first of the smart home assistant platforms to be released in to Australia. They are offering these devices for AUD$199 at least through JB Hi-Fi, Harvey Norman and Officeworks, and is being linked to most of the ABC live and on-demand audio services along with Sky News and Fox Sports for local news services.
Google have even gone out of their way to promote this device on the TV by using an Australian-localised 30-second version of their Super Bowl TV ad including a question about the noise a kookaburra makes.
But I would suspect that Amazon won’t take this lying down and there will be pressure to make sure that their Echo devices and Alexa platform are on the scene as soon as possible. This would also apply to Microsoft and Apple when they get their home assistant platforms off the ground.