Category: Current and Future Trends

Google to bring Chrome and Android as a third major computing-platform force

Article

Dell Chromebook 13 press image courtesy of Dell Inc.

Could these Chromebooks be the third force in personal computing

Here Are the Security Implications of Android Apps Coming to Chromebooks | Supersite For Windows

My Comments

Could the Google operating systems be the third mainstream computing force?

Google’s Chrome OS operating system has initially been pitched as a low-cost Web-browsing cloud-computing platform with not much in the way of applications or games written for that platform. Typically this ended up with the platform ending up in the cost-conscious K-12 education market, most likely computers used in the classroom and in a similar vein to how Acorn had various computer systems pitched towards the UK’s education market.

Sports scoreboard app

.. like these Android phones

But lately there have been some efforts to have Android apps and games run on the Android mobile-computing platform work with the Chrome OS platform so that the game I play, the Evernote front-end I use or the sports scoreboard app I keep tabs on that football match with on the Samsung Galaxy Note 4 could be easily be run on a Chromebook. Here, Google is encouraging the development of apps that implement responsive layouts and the ability to work with a traditional keyboard and pointing device which may not require much effort for most app types.

One of the core issues that has always concerned computer use has been data security including proper program behaviour. Here, Google will implement the same kind of sandboxing that was used on Android apps sold through the Google Play app store also for Chrome OS. This will be more so as Android apps will be able to run on Chromebooks in a “just-works” manner, something that will appear initially on the Chromebook Flip but is to appear on a subsequent version of the Chrome OS.

Google will also follow Microsoft’s and Apple’s lead towards a monthly software-update cycle for both Android and Chrome. This will include them taking over the software maintenance process so that OEMs and mobile carriers can’t control the process to push through their bloatware and branding. The OEMs and mobile carriers are wanting to still cry out for their launchers and apps but it may have to be about separately delivering them such as running them as Play Store apps so that an operating-system update isn’t contingent on the update working properly with their apps.

They will also be efforts to “clean up” the Play Store to get rid of dangerous apps and have it in a similar standard to the Microsoft Store and iTunes App Store – a “rubbish-free” app store. Corporate and educational IT admins will rejoice about the ability not to have the Google Play Store appear in their Chromebook or Android deployments or restrict their deployments to a whitelist of approved apps.

This is very similar to desktop computing in the late 1980s where there were three main forces for popular desktop-computing platforms i.e. the IBM platform running MS-DOS offered by many different manufacturers, the Apple Macintosh platform. and the Commodore Amiga platform. The different platforms coexisted for a while then because of their particular attributes and specialities such as graphics and multimedia.

The big question to raise for Chrome OS is whether it will be brought up to the same level of performance and flexibility as Windows or MacOS or will this platform be kept as an entry-level baseline computing platform?

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What will Bluetooth 5 be about

Article – From the horse’s mouth

Bluetooth SIG

Press Release

My Comments

Bluetooth are to release the 5th major version of their wireless personal-network specification by between late 2016 to early 2017. But what will this offer?

This is more about increasing broadcast capacity, data bandwidth and operational range for Internet of Things applications while working with the unlicensed 2.4GHz ISM waveband. The extended range will be seen in the smart-home context as reaching beyond the walls of a typical house while there is the improved operational robustness affecting this class of application.

One of the key benefits is to reduce the need for “device + app” setup for Internet-of-Things setup. This typically requires that you go to the mobile platform’s app store to download a special “enablement” app for your Internet-Of-Things device to your smartphone or tablet and then logically associate that device with your mobile device before you can benefit from that device. This applies also to “beacon” setups where the venue has to develop a mobile-platform app to make sense of the beacons that they use for indoor navigation / location setups.

The question that could be raised is whether this will lead towards a “Web-app” setup where beacons and Internet-of-Things devices will run their own mobile Web pages for showing data about themselves or their current status. Similarly, could this also lead to the creation of a platform-detecting “interface page” which leads people to install mobile-platform apps from the correct mobile-platform app store.

There will also be the question about assuring the privacy and data security for end-users and their mobile client devices so as to prevent Bluetooth 5 beacons and IoT devices from being a malware-distribution vector. Here, it may be about implementing a “trust-based” system which is based on factors like suppliers, venues, software developers and the like. Similarly, it may be more valuable to have this kind of setup based around “pull-based” content acquisition where the end-user is involved in the process of acquiring the data rather than the data being automatically delivered to the end-user’s mobile device.

There are other use cases that can take advantage of this large data capacity in the context of beacons and the Internet Of Things especially if the “device+app” setup is still maintained. One of these would be to allow field-based software and data maintenance where a new Webpage or firmware could be supplied to a Bluetooth 5 IoT device from a mobile client. Similarly, you could upload and download operational data between the IoT device and a mobile client or portable computer with building security, data-logging or smartwatches being a key application. For example, it could be a simple and quick task to deploy a rich watch-face or app to a smartwatch while syncing data like contacts-lists and health data to your smartphone at the same time.

The Bluetooth 5 technology will benefit the smart-home, enterprise and industrial applications. Some of the use cases being called out in the form of indoor navigation for airports and shopping centres, asset or warehouse-inventory tracking, improved emergency response like the “enhanced 911” service that benefits mobile-phone users along with the ability to assist visually-impaired people around the cities. An advertising-based application may involve a beacon-type device at an event being used to provide further information like a PDF or HTML “e-brochure” hosted on that device.

Like with every evolution of the Bluetooth standard, this will require newer Bluetooth 5.0 compliant hardware on the client device and this will typically be provided with newer client devices after mid-2017. Regular computers could be upgraded to this standard thanks to USB Bluetooth modules which could be seen as a way to upgrade Windows laptops, 2-in-1s or tablets. This also applies to some embedded devices that provide some form of “after-the-fact” functionality upgrading like the Yale and Lockwood smart deadbolts that use a wireless-connectivity module for smart-home functionality.

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Bone-conductivity technology rises in the common space once again

Article

Check out these cool sunglasses with built-in bone conducting headphones | Android Authority

From the horse’s mouth

Zungle

Kickstarter campaign

Video – click or tap to play

My Comments

In the early 1980s, an electronics company tried out a common application for bone-conductivity personal audio technology by selling to a mail-order gadget-supply company and to Radio Shack (Tandy) an AM/FM stereo headphone radio that implemented this technology. This radio, known as the “Bone Fone” and powered by 4 AA batteries, dropped around your neck like a shawl and used bone-conductivity technology to bring your favourite broadcast’s audio to your ears.  You were able to hear your music privately through the sound being transduced through your neck clavicle bone to your ears.

It was found to be heavy but the technology has resurfaced in another application that would be seen to be popular. This time it is a pair of sunglasses that use an integrated Bluetooth headset that exploits this technology. These Zungle Panther sunglasses, modelled on the Oakley Frogskins, don’t require you to wear headphones or an earbud to hear your music or caller due to this technology. Rather they use your skull bone as the transducing surface.

These glasses link to your smartphone using Bluetooth 4.1 technology as a way to save battery runtime for both devices. They also implement a jog wheel to allow you to control audio playback as well as implementing a noise-cancelling microphone when you make and take calls or ask something of Siri, Google Now or Cortana.

For their power, the bone-conducting Zungle Panther glasses implement a 300mAh battery that uses the same microUSB charging connectivity as most of the current Bluetooth headsets.

Because of what they do, they may be considered to be bulky like a set of 3D glasses used for watching a 3D movie at the cinema but they weigh in at 45g. They were found to earn their keep for cyclists and other road users who want to keep their ears open to hear for traffic.

There is actually a Kickstarter campaign to get the bone-conductivity glasses idea off the ground with a starting price of US$99.

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Dell now offers the first 17” 2-in-1 convertible laptop

Articles

Dell announces new Windows 10 2-in-1 laptops starting at $249 | Windows Experience Blog (Microsoft)

Dell Debuts World’s First 17-inch 2-in-1 | Laptop Mag

Laptop Mag Video – Click or tap to view

Dell zeigt 2-in-1-Geräte mit 17-Zoll-Display | Netzwoche.ch (Switzerland – German language / Deutsche Sprache)

From the horse’s mouth

Dell

Computex 2016 Press Release

My Comments

Dell Inspiron 17 (Model 7778 Starlord B) 17-inch Touch notebook computer.press image courtesy of Dell

Dell Inspiron 17 (Model 7778 Starlord B) 17-inch Touch notebook computer.

Dell took advantage of Computex 2016 in Taipei to launch the Inspiron 17-7000 which is the first 2-in-1 laptop to have a 17” screen. It is a 360-degree Yoga-style convertible with a Full-HD (1920×1080) wide-angle display and backlit keyboard. Dell also offer 13” and 15” variants of this computer which would also suit most peoples’ needs and are part of their high-end laptop computer lineup.

The question that would often be raised about a 2-in-1 computer with a 15” or 17” display is whether these screen sizes are considered too large especially when used as a tablet. This is because most of us are used to the 10”-13” tablets like the iPad or the small 2-in-1s. Personally, I would see them earn their keep in a tablet form whenever you are in a chair, couch or bed and are using the system by yourself or with someone else. But the Yoga-style convertible approach also opens up other usage arrangements like a “tent” view or a “viewer” arrangement with the keyboard facing downwards, which can appeal to activities like viewing photos, videos or presentations with the computer on the table

Dell Inspiron 17 (Model 7778 Starlord B) 17-inch Touch notebook computer.press image courtesy of Dell

Dell Inspiron 17 (Model 7778 Starlord B) 17-inch Touch notebook computer.

It also ticks the boxes for a computer having newer expectations like USB Type-C connectivity and the ability to work with an 802.11ac Wi-Fi wireless network segment while having an expected battery runtime of 6 hours. The horsepower behind these computers is mostly of the 6th-generation Intel Core variety and you can spec it with an NVIDIA discrete-graphics setup fit for gaming or video editing.

What is happening with Windows 10 and our exposure to the mobile-platform tablets of the Apple iPad ilk is that we are becoming more accustomed to the idea of touch-based computing and the tablet computer style rather than thinking of a clamshell style just for content creation. As well, the “Continuum” style of multi-faceted computing which shows up in the Tablet Mode on a Windows 10 computer underscores the ability to work between those modes.

Who knows whether more of the 2-in-1 laptops at the 15” and 17” will show up on the market as a way to challenge the likes of the Microsoft Surface range.

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Google’s Project Ara modular smartphone is for real

Article

Google Project Ara modular phone - for real

Google Project Ara modular phone – for real

Google’s Project Ara: build your dream phone | The Age

My Comments

There has been some previous coverage about Google’s “Project Ara” modular smartphone, but there was some doubt about this phone being for real.

This mobile phone, like the LG G5 smartphone, can be improved by you buying and adding extra modules that offer additional or better functionality. It is very similar to how the IBM PC evolved where it was feasible to add on extra parts to improve the computer’s functionality.

Google had put the Project Ara concept smartphone on the slow burner and LG advanced their take on a smartphone in the form of the G5 having an improved camera or a hi-fi-grade audio DAC module available as options. Now they have come forth with a firm proof-of-concept to be offered to developers so they can design the modular hardware and to have a system ready for the masses by next year.

Google will push the idea of requiring the modules to be certified by themselves in order to assure quality control and the user experience for installing or upgrading any of these modules will be very similar to replacing a microSD card in your Android smartphone. This is where you tell the operating system that you wish to remove the card before you open up your phone and swap out the card, something I do with my Samsung phone when I want to play different music because I see the microSD cards as though they are cassettes or MiniDiscs that contain music ready to play.

Like with computers, the modular phones will still appeal to those of us who are tech enthusiasts and don’t mind customising our phones to suit our needs. Personally, I would like to see this same modularity looked at for tablets, 2-in-1s and laptops pitched at this same user class who values modularity and customisability.

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Cleaning up online advertising: Google and Bing make life hard for undesirable advertisers

Article

Advertising of predatory financial services

Google Will Start Banning All Ads From Payday Lenders | Mashable

Advertising of online tech-support scams

Bing brings in blanket ban on online tech support ads | Naked Security

My Comments

Google clamps down on advertising of predatory financial services

An issue that has caused a lot of concern with the Global Financial Crisis is the existence of predatory sub-prime financing services like payday and other short-term loans. This issue has been raised as a civil rights issue as well as a consumer-protection issue because predatory lending occurs more with disadvantaged communities and the kind of loan products charge exorbitant amounts of interest.

Google has attacked this issue by prohibiting payday and similar lenders from advertising through their Adwords search-advertising platform. As far as I know, it doesn’t affect any of Google’s display advertising services like Adsense or Admob. This follows similar action that Facebook had taken concerning their online advertising platform, with both these companies being the biggest online advertising platforms encompassing both their own properties and the ad networks that serve other publishers and mobile app developers. It is part of Silicon Valley’s reaction to contemporary issues of concern like civil rights.

This will effect the advertising of loan products that are due within 60 days or have an interest rate of 36% or more in the USA. But the issue that may surface is whether Google will apply this rule to their display advertising networks and if other online advertising services will follow suit and apply it across their products.

Bing clamping down on online tech-support scams

I have given a fair bit of airtime on HomeNetworking01.info about the online tech-support scams due to hearing from people in my community who have had near misses with these scams.

This typically manifested in the form of the phone calls that people received from someone pretending to be the tech-support team associated with a respected IT or telecommunications name, stating that the user’s computer has a virus or something else is wrong with the user’s computer hardware or software.  But they lead you to establish a remote-access path to your computer so they can “fix” the perceived “problem” or “threat” for a fee, with these scammers making off with a large sum of money or installing software of questionable provenance and relevance on your computer.

Most of us have become aware of these scams through the various customer-education efforts by the IT community and consumer-protection organisations, encouraging us to seek IT support from people whom you know and have met in person like your business’s IT department or the IT experts in your household, family or community.

This has led to computer users not answering these calls or simply hanging up when they receive those calls. Now the scammers’ MO has changed towards cost-per-click Web ads or popups that flash up warning messages saying that your computer has problems and instructing you to call a toll-free number. This plays on the fact that you are seeking a problem to be rectified by placing that phone call.

Bing Ads, which is part of Microsoft’s Bing search platform, have banned the advertisement of third-party tech-support services because of the quality issues that are affecting end-users’ data safety. There has been an unintended consequence from this ruling which has made it hard for honest IT-support providers to advertise their services on that platform.

Conclusion

I see it as one of many efforts by the online advertising industry to clean up its act and gain the same level of respect as traditional advertising but there could be a more uniform approach to the problem of questionable online and mobile advertising.

The only way I see this coming about is for the industry to adopt a code of practice with conformance being indicated to end-users, publishers, content-filter software and others through distinct trademarks and symbols. This could address issues like advertising that is allowed, the kinds of ad contracts offered including the tenure of these contracts and the kind of payment received, due-diligence requirements, and liaison with law enforcement, customer protection and other authorities.

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Why call for the 3.5mm headphone jack to be replaced on mobile devices

Article

Intel Thinks USB-C Should Replace the Headphone Jack | Gizmodo

My Comments

Could this be the new audio connection for your smartphone?

Could this be the new audio connection for your smartphone?

Intel has raised the possibility that the common 3.5mm headphone jack not exist on a smartphone or similar audio device. Here, they would rather that the USB Type-C connection serve as the phone’s audio connections.

There was a similar outcry when Apple proposed this idea for a newer iPhone design by requiring the use of their proprietary Lightning connection as the audio connection.

The problem is that the 3.5mm phone jack has been established as the common way to connect mobile devices to headphones and audio equipment.

The Intel approach requires the use of the USB Type-C connector which implements standards accepted by all of the industry. It is different to Apple’s approach because the Android and Windows platforms place a high expectation on the concept of “open-frame” computing where there is a preference for hardware and software standards and specifications accepted by many different vendors rather than the one vendor.

Plantronics BackBeat Pro Bluetooth noise-cancelling headphones

High-end headphones like these noise-cancelling headphones could be powered by your smartphone or laptop

Firstly, there is the USB Audio Device Class which has allowed for USB sound modules and USB DACs to exist without the need to add extra drivers. This can allow for a high-grade digital-analogue converter to be integrated in a high-quality USB headset or supplied as a phone-powered USB sound-module accessory that you plug your high-quality headphones in to.

For headphones, this could lead to ideas like surround-sound processing such as to use hardware to convert Dolby Digital or DTS surround sound to Dolby Headphone surround sound. It could permit the headphones to implement sound processing such as equalisation or echo cancellation so they sound their best in all situations. Even when you speak in to the phone, the newer technology will provide some benefit such as using a microphone array to catch your voice better.

To the same extent, a USB sound module that works with high-grade microphones could open up paths for your smartphone to make good recordings for your podcast or video.

Technics Grand Class G30 hi-fi system with media server press image courtesy of Panasonic

You may soon find amplifiers and stereos equipped with a USB Type-C connection on the front so you can play our new smartphone through the speakers

Another path is to use the Multimedia Transport Protocol that operates over the USB connection to play music through your car stereo or home stereo system, using the music system’s control surface to navigate your audio content while the currently-playing music details show up on the music system’s display.

Intel’s idea also investigated the possibility of an analogue-audio connection via the USB Type-C connection to cater to the budget end of the accessories market. This is to allow for headsets and audio adaptors that have no digital-audio functionality to exist.

Another common device class is the USB Human Interface Device Class which is used primarily with mice and keyboards but there is a subset of “called-out” control types that highlight consumer-electronics and business device control applications like transport control or call control. This could open the path for USB headsets and adaptors to have full control for calls and music like the full AV transport-control quota or two-button call control.

The power-supply option that USB Type-C offers allows for the phone to power active-noise-cancelling headphones or headphone amplifiers. Similarly, an audio accessory like a stereo system or an audio adaptor that has a high-capacity battery could provide power to the phone.

The Sony SBH-52 Bluetooth Headphone Adaptor - one of the Bluetooth adaptors that may be necessary for newer smartphones

The Sony SBH-52 Bluetooth Headphone Adaptor – one of the Bluetooth adaptors that may be necessary for newer smartphones

Bluetooth will still exist as a wireless audio-accessory connection alternative as long as the phone and accessory still work to the established Bluetooth Profiles for their applications.

Kingston HyperX Cloud II headset USB adaptor

This USB audio adaptor could be considered as a way to connect existing headphones to your new smartphone

The idea that we will lose the ability to use our favourite audio systems and headphones that depend on the classic 3.5mm phone jack when we get a newer handset can be nullified when we use a USB sound module for a wired connection to our smartphones. As I mentioned before, those of us who appreciate the high-quality sound could end up benefiting from this kind of accessory especially where it is optimised for that kind of sound. An example of a USB sound-module device that I had dealt with was one that came with the Kingston Hyper-X Cloud II gaming headset that I previously reviewed, which presented itself to Windows as a USB Audio input and output device. If we want the wireless link, we could look for that Bluetooth audio adaptor typically sold with a pair of intra-aural earphones and connect our favourite headphones to this device like I do with the Sony SBH-52.

If this proposition is to work properly, the sound-processing circuitry need also to be power-efficient so you don’t end up draining your smartphone’s battery or depending on external power supplies to use your smartphone. Similarly, other accessory vendors may need to add USB Type-C hub functionality to their accessories like USB battery packs so that these headphones can work while the smartphone is being powered from the battery pack. Or the smartphone vendors may have to concede to having 2 USB Type-C ports on their phones to support USB headphones and USB external power supplies for example.

But whatever happens, this could open another path for innovation to take place when it comes to the supply of accessories for portable audio and video equipment.

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Chromecast to find its way to your hotel room

Article

Chromecast is now getting built into hotel TV systems | PC World

From the horse’s mouth

Sonifi

Press Release

Product Page

My Comments

The Google Chromecast HDMI dongle is still seen as a way to throw video and audio content to your TV from your Android mobile device or Google Chrome browser with some support for it on an app level for iOS devices. Dedicated Apple users will see something similar going on when they use the Apple TV device and invoke AirPlay to run video content from their iOS device to their TV.

These devices can be used on a hotel room’s TV but there is a lot of difficulty getting them to work with a hotel’s Wi-Fi-based guest-access network. This is typically because most of these guest-access networks require a Web-based authentication routine for your device along with the proper design practice to isolate client devices from being discovered by each other.

Sonifi have answered this problem by developing the SoniCast technology which provides Google Cast (Chromecast streaming) services for a hotel guestroom TV. This requires the client laptop, tablet or smartphone to be connected to the hotel’s guest-access network as if to benefit from Internet access there. There is software in place that allows you to only discover and stream content to the TVs that are in your room or suite so you can’t stream to the TVs in neighbouring rooms.

Initially, a hotel could provision Netflix, Spotify, Hulu or the like by having support for these services on the guestroom TVs thanks to either a Smart TV or a set-top box. This required guests to enter their service credentials using the “pick-and-choose” method of typing in text on a TV – how long does that take to enter a typical email-address and password using that D-pad! These systems would “clear the slate” and log guests out when they check out of the hotel.

But this Chromecast-based solution allows you to keep your credentials for these services on your phone or tablet and the authentication for the services takes place at your device. As well, you are effectively working the online services like your Netflix queues or Spotify playlists using the apps installed on your mobile device.

A question I would like to raise is whether Sonifi will extend the SoniCast platform to work with Apple’s AirPlay streaming platform, Spotify Connect audio streaming or even the DLNA media-controller concept. With Apple, this may be seen as a difficult ask but DLNA and Spotify Connect could add extra value to the SoniCast “BYO media” platform.

At least I see this as a step in the right direction for tight integration between the hotel guestroom’s TV and a guest’s own computing devices.

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USB.org to introduce authentication in to the USB Type-C platform

Article

The USB Type-C connection will now be able to be authenticated irrespective of vendor

The USB Type-C connection will now be able to be authenticated irrespective of vendor

New USB Type-C Authentication spec can stop faulty cables before they do damage | Windows Central

From the horse’s mouth

USB.org

Press Release (via BusinessWire)

My Comments

Increasingly the USB connection standard has shown up a need to verify or authenticate device connections on a hardware level. Initially Apple had engaged in this practice with their iOS devices that use the Lightning connector to make sure that properly licensed Lightning cables are used with these devices. But there have been other reasons that this kind of authentication is needed.

One of the reasons was the existence of fake charging devices that are typically installed in public locations. These espionage tools look like plug-in AC chargers or “charging bars”  but are really computing devices designed to harvest personal and corporate data from visitors’ smartphones and tablets. The mobile operating systems have been worked to address this problem whether through asking users what role the mobile device plays when it is connected to a host computing device or whether you trust the host device you connect your mobile device to it.

But there has also been concern raised about ultra-cheap USB Type-C cables, typically Type-A adaptor cables, that aren’t wired to standard and could place your laptop, smartphone or tablet at risk of damage. In this case, users want to be sure they are using good-quality properly-designed cables and power-supply equipment so that their devices aren’t at risk of damage.

The USB implementers Forum have established a connection-level authentication protocol for USB Type-C connections. This implements some of the authentication methods used by Apple for their Lightning connection to verify cables along with the ability to verify the devices that are on the other end of a USB Type-C connection.

For example, a traveller could rectify the “fake charger” situation by setting their mobile gadgets only to charge from certified USB Type-C chargers. Similarly, a business can use low-level authentication to verify and approve USB storage devices and modems to the computers under their control are connected to in order to prevent espionage and sabotage. Vehicle builders that supply software updates for their vehicles to rectify cyberattacks on vehicle control units can use this technique as part of their arsenal for authenticating any of these updates delivered to customers via USB sticks.

What needs to be established is that the USB interface chipsets installed on motherboards and other circuit boards need to be able to support this kind of authentication. Similarly, operating systems and device firmware would need to support the low-level authentication in order to reflect the user’s choice or company’s policy and communicate the status concerning USB Type-C devices properly to the end-user.

At least it is an industry-wide effort rather than a vendor-specific effort to verify and authenticate USB devices at the electrical-connection level rather than at higher levels.

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The gaming sub-brand is now considered part of the computing scene

ASUS RoG GX700 water-cooled gaming laptop with radiator dock - press picture courtesy of ASUS

ASUS RoG GX700 water-cooled gaming laptop with radiator dock

Most of the personal-computing industry are courting the core gamer as a highly-valuable market. These are typically young male but increasing female players who see computer gaming, especially games played on PCs (Windows-based regular computers), as a hobby and will focus a lot of disposable money towards building that dream performance-focused “gaming-rig” computer.

The personal-computing scene is focusing a lot of attention on this highly-valuable niche, typically by creating a range of computers, parts and accessories that appeal to this demographic. Initially this was looked after by businesses that exclusively court this demographic such as Razer but increasingly companies like Dell, ASUS and Acer are running their own brands or model names that are focused on gaming performance such as Alienware, Republic Of Gaming, and Predator. Lenovo has been the only company not to create a model name or brand for this demographic so for, typically using the Y name as the gaming-focused brand.

Most of these names reflect the traditionally-young-male gaming culture that is focused around playing MMORPGs, first-person shooters and similarly-aggressive games. It is being seen that this group of gamers have a large amount of disposable income to spend on their gaming hobby and is symptomatic of the way the marketing of goods and services is focused on the young.

A lot of these games are very dependent on instantaneous response and most of these computers and peripherals will be expected to yield performance that reduces unnecessary lag when playing these games.

But there is hope for some of these brands targeting female and mature-aged gamers who bite the bullet for engaging in computer games thanks to independent software developers and mobile platforms. It is because these user groups are using mobile platforms like tablets to play various casual games while independent game studios are answering the need to satisfy a market gap that is forgotten by the mainstream games studios and distributors.

AOC has now joined the party by creating the AGON brand which represents monitors and other accessories focused towards core gamers. The brand AGON represents AOC representing their leadership in monitors, Gaming that enhances the latest technology, Outstanding performance for that competitive edge and New standard of gaming. This bas been fulfilled with a range of QHD and 4K monitors that can easily complement that gaming rig with features like improved ergonomics for gameplay, a headset hook, highly-portable design; along with a remote control that makes it easier to switch between display modes for the games you play.

I do see this progressing onwards with every computer-hardware vendor running at least a product line focused on the gamer market with a lot of technical development taking place to squeeze as much performance out of these products. This could be where, for example, laptops, all-in-ones and low-profile desktop computers are equipped with support for external graphics modules or graphics-card cages thanks to the Thunderbolt-3 (USB-C) connection.

Similarly, Microsoft is progressing the idea of games developers being able to write a games title that can play properly on a Windows 10 regular computer or the XBox One gaming console thus allowing for games developers to cater to PC and console gamers at once.

It is showing that computer gaming isn’t just a casual pastime but becoming a serious hobby and the computing industry is having to cater for this.

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