Last August, Google launched in to the USA and Canada a VoIP-based voice calling feature for their Home smart-speaker platform. This service allowed you to use your voice to call landline and mobile telephones in the USA and Canada and speak to these callers through your Home smart speaker. A limitation that it had was that it was only for outgoing calls and your caller couldn’t identify you through the Caller-ID framework.
It was an attempt by Google to answer Amazon’s “in-network” calling and messaging service that they were delivering to the Alexa platform. Subsequently Amazon answered Google by providing a similar service with an analogue telephony adaptor that connects to your phone line to provide the full gamut of phone functionality through your Echo speakers.
Now Google have taken this feature and launched it in the UK so that people who live there have the ability to call landline and mobile numbers based in that territory. How I see this is Google being the first off the mark to offer a VoIP telephony service based around their voice-driven home assistant within the UK.
There, the idea of a household landline telephone is still being kept alive thanks to most of the popular telcos and ISPs running desirable multiple-play TV/telephony/Internet packages at very attractive prices, a similar practice being offered in some European countries especially France. As w
They are also launching this feature in time for Mother’s Day (Mothering Sunday) which is celebrated in March in the UK. Here, they are running a spot special on their coral-coloured Google Home Mini speaker by dropping the price by GBP£10 to GBP£39 until March 12. This is with it being available through most of the UK’s main electrical-store chains like Currys PC World or John Lewis.
The UK as being the first country beyond the USA and Canada to head towards a VoIP platform based around a voice-driven home assistant could be the first “stage” in a race between Google and Amazon to push this feature across the world.