Network Lifestyle And Activities Archive

Google and Facebook are starting to bring accountability to political advertising

Articles

Australian House of Representatives ballot box - press picture courtesy of Australian Electoral Commission

Are you sure you are casting your vote without undue influence? (Courtesy of Australian Electoral Commission)

Facebook announces major changes to political ad policies | NBC News

Facebook reveals new political ad policies in wake of U.S. election | VentureBeat

What Can and Can’t You Do with Political Advertising on Facebook? | Spatially

Google Joins Facebook In Banning All Ads Related To Ireland’s Big Abortion Vote | Gizmodo

From the horse’s mouth

Facebook

Update on Our Advertising Transparency and Authenticity Efforts {Press Release)

Facebook will not be accepting referendum related ads from advertisers based outside of Ireland {Press Release)

Google

Supporting election integrity through greater advertising transparency (Blog Post)

My Comments

Over the last five months, a strong conversation has risen surrounding electioneering and political advertising on the online platforms including social media and online advertising.

The trends concerning this activity is that the political advertising spend is moving away from traditional print and broadcast media towards online media as we make more use of highly-portable computing devices to consume our information and entertainment.

Issues that have also been raised include the use of fake comments and pre-programmed auto-responding “bots” as part of political campaigns. This is alongside the rise of very divisive political campaigns during the 2016 Brexit and US Presidential election cycles that played on racial and religious prejudices. There is also the fact that nation states with improper intentions are seeing the idea of poisoning the information flow as another weapon in their cyber-warfare arsenal.

It has also been facilitated through the use of highly-focused data-driven campaign-targeting techniques based on factors like race, gender, location and interests, with this practice being highlighted in the Cambridge Analytica saga that caught up Facebook and Twitter.

As well, the online advertising and social media platforms have made it easy to create and maintain an advertising or editorial campaign that transcends jurisdictional borders. This is compared to traditional media that would be dependent on having the advertising material pass muster with the media outlet’s advertising staff in the outlet’s market before it hits the presses or the airwaves.

This issue will become more real with the use of addressable TV advertising which is currently practised with some advertising-based video-on-demand services and some cable-TV platforms but will become the norm with traditional linear TV being delivered through through the increasing use of interactive-TV platforms.

This technology would facilitate “hyper-targeting” of political campaigns such as municipal-level or postcode/ZIP-code targeting yet maintain the same “air of legitimacy” that the traditional TV experience provides, making it feasible to destabilise elections and civil discourse on the local-government level.

Election-oversight authorities in the various jurisdictions like the Australian Electoral Commission or the UK’s Electoral Commission have been doing battle with the online trend because most of the legislation and regulation surrounding political and election activities has been “set in stone” before the rise of the Internet. For example, in most jurisdictions, you will see or hear a disclosure tag after a political advertisement stating which organisation or individual was behind that ad. Or there will be financial reporting and auditing requirements for the election campaigns that take place before the polls.

Facebook and Google are having to face these realities through the use of updated advertising-platform policies which govern political advertising, But Facebook applies this to candidate-based campaigns and issues-based campaigns while Google applies this to candidate-based campaigns only at the time of writing.

Firstly there is a prohibition on political advertising from entities foreign to the jurisdiction that the ad is targeted for. This is in line with legislation and regulation implemented by most jurisdictions proscribing foreign donations to political campaigns affecting that jurisdiction.

This is augmented through a requirement for political advertisers to furnish proof of identity and residence in the targeted jurisdiction. In the case of Facebook, they apply this policy to pages and profiles with very large followings as well as ads. Similarly, they implement a postcard-based proof-of-residence procedure where they send a postcard by snail mail to the user’s US-based home / business address to very presence in the USA.

Facebook augments this requirement by using artificial-intelligence to flag if an ad is political or not, so they can make sure that the advertiser is complying with the requirements for political advertising on this platform.

Like with traditional media, political ads on both these platforms will be required to have a disclosure tag. But Facebook goes further by making this a hyperlink that end-users can click on to see details like verification documents, why the viewer saw the ad along with a link to the sponsoring organisation’s Facebook Page. This has more utility than the slide shown at the end of a TV or online ad, the voice-announcement at the end of a radio ad or small text at the bottom of a print-media ad or billboard poster which most of these tags represent.

Both of the Internet titans will also make sure details about these campaigns are available and transparent to end-users so they know what is going on. For example, Facebook requires advertisers to maintain a Facebook Page before they buy advertising on any of the Facebook-owned platforms. This will have a “View Ads” tab which includes details about targeting of each current and prior campaign with a four-year archive allowance.

Google has taken things further by making sure that political organisations, politicians, the media and journalists are aware of the resources they have to assure data security for their campaigns and other efforts. Here, they have prepared a “Protect Your Election” Webpage that highlights the resources that they provide that are relevant for each kind of player in a political campaign. This includes Project Shield to protect Websites against distributed denial-of-service attacks, along with enhanced security measures available to operators of Google Accounts associated with critical data.

Both companies have been implementing these procedures for North America with Facebook trying them out in Canada then “cementing” them in to the USA before the midterm Congress election cycle there. Both companies then took action to suspend political ads from foreign entities outside Ireland during the election cycle for the Eighth Amendment abortion referendum taking place in that country. Here, they have applied the prohibition until the close of polls on May 25 2018. Let’s not forget that these standards will be gradually rolled out in to other jurisdictions over time.

But what I would like to see is for companies who run online advertising and social-media activity to liaise strongly with election-oversight officials in the various jurisdictions especially if it affects a currently-running poll or one that is to take place in the near future. This is in order to advise these officials of any irregularities that are taking place with political advertising on their online platforms or for the officials to notify them about issues or threats that can manifest through the advertising process.

 

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Dell takes a leaf out of Detroit’s book with their budget gaming laptops

Articles

Dell G7 15 gaming laptop press picture courtesy of Dell USA

Dell G Series laptops – to be the “pony cars” of the gaming laptop scene

Dell’s new G series laptops pair gaming specs with a cheap plastic chassis | The Verge

Dell rebrands Inspiron gaming laptops to G Series, serves up four new models | Digital Trends

Dell’s G Series laptops are priced for every gamer | PC World

Dell’s Renamed Low-Cost Gaming Laptops are Thinner and Faster Than Before | Gizmodo

From the horse’s mouth

Dell

Product Page

Press Release

My Comments

Ford Mustang fastback at car show

Dell used the same approach as Ford did in the 1960s with the original Mustang

During the heyday of the “good cars” that was represented through the 1960s and 1970s, the major vehicle builders worked on various ways to approach younger drivers who were after something that was special.

One of these was to offer a “pony car” which was a specifically-designed sporty-styled two-door car that had a wide range of power, trim and other options yet had a base model that was affordable to this class of buyer. Another was to place in to the product lineup for a standard family-car model a two-door coupe and / or a “sports sedan” / “sports saloon” that is a derivative of that standard family car and built on that same chassis but known under an exciting name with examples being the Holden Monaro or the Plymouth Duster. This would be available as something that young people could want to have when they are after something impressive.

Both these approaches were made feasible through the use of commonly-produced parts rather than special parts for most of the variants or option classes. As well, there was the option for vehicle builders to run with variants that are a bit more special such as racing-homologation specials as well as providing “up-sell” options for customers to vary their cars with.

The various laptop computer manufacturers are trying to work on a product class that can emulate what was achieved with these cars. Here, it is to achieve a range of affordable high-performance computers that can appeal to young buyers who want to play the latest “enthusiast-grade” games on.

Dell Inspiron 15 Gaming laptop

The Dell Inspiron 15 7000 Gaming laptop – to be superseded by the Dell G Series

One of the steps that has taken place was to offer a high-performance “gaming-grade” variant of a standard laptop model like the Dell Inspiron 15 Gaming laptop, one of which I had reviewed. This approach is similar to offering the “Sport” or “GT” variant of a common family-car model, where the vehicle is equipped with a performance-tuned powertrain like the Ford Falcon GT cars.

But Dell have come very closer to the mark associated with either the “pony cars” or the sporty-styled vehicles derived from the standard family-car model with the release of the Inspiron G series of affordable gamer-grade laptops. Here, they released the G3, G5 and G7 models with baseline models being equipped with traditional hard disks and small RAM amounts. But these were built on a very similar construction to the affordable mainstream laptops.

These models are intended to replace the Inspiron 15 Gaming series of performance laptops and it shows that they want to cater to the young gamers who may not afford the high-end gaming-focused models. As well, the G Series name tag is intended to replace the Inspiron nametag due to its association with Dell’s mainstream consumer laptop products which takes the “thunder” out of owning a special product. This is similar to the situation I called out earlier with sporty vehicles that are derivatives of family-car models having their own nameplate.

The G3, which is considered the entry-level model, comes with a 15” or a 17” Full-HD screen and is available in a black or blue finish with the 15” model also available in white. It also has a standard USB-C connection with Thunderbolt 3 as an extra-cost “upsell” option along with Bluetooth 5 connectivity. This computer is the thinnest of the series but doesn’t have as much ventilation as the others.

The G5 which is the step-up model, is a thicker unit with rear-facing ventilation and is finished in black or red. This, like the G7 is equipped with Thunderbolt 3 for an external graphics module along with Bluetooth 4 and has the ability for one to buy a fingerprint scanner as an option. Also it comes only with a 15” screen available in 4K or Full HD resolution.

The G7 is the top-shelf model totally optimised for performance. This is a thicker unit with increased ventilation and implements high-clocked CPU and RAM that is tuned for performance. It has similar connectivity to the G5 along with similar display technology and is the only computer in the lineup to implement the highly-powerful Intel Core i9 CPU that was launched as the high-performance laptop CPU as part of the latest Coffee Lake lineup.

All the computers will be implementing the latest Coffee Lake lineup of Intel high-performance Core CPUs, being the Core i5-8300HQ or Core i7-8750H processors depending on the specification. In the case of the high-performance G7, the Intel Core i9-8950HQ CPU will be offered as an option for high performance.

They all use standalone NVIDIA graphics processors to paint the picture on the display with a choice between the GeForce GTX1060 with Max-Q, the GeForce GTX1050Ti or the GeForce GTX1050. What is interesting about the GeForce GTX1060 with Max-Q is that it is designed to run with reduced power consumption and thermal output, thus allowing it to run cool in slim notebooks and do away with fans. But the limitation here is that the computer doesn’t have the same kind of graphics performance compared to a fully-fledged GeForce GTX1060 setup which would be deployed in the larger gaming laptops.

Lower-tier packages will run with mechanical hard drives while the better packages will offer use of hybrid hard disks (increased solid-state cache), solid-state drives or dual-drive setups with the system drive (C drive with operating system) being a solid-state device and data being held on a 1Tb hard disk known as the D drive.

I would see these machines serving as a high-performance solo computer for people like college / university students who want to work with high-end games or put their foot in to advanced graphics work. As well, I wouldn’t put it past Lenovo, HP and others to run with budget-priced high-performance gaming laptops in order to compete with Dell in courting this market segment.

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Australian government to investigate the role of Silicon Valley in news and current affairs

Articles

Facebook login page

Facebook as a social-media-based news aggregator

Why the ACCC is investigating Facebook and Google’s impact on Australia’s news media | ABC News (Australia)

ACCC targets tech platforms | InnovationAus.com

World watching ACCC inquiry into dominant tech platforms | The Australian (subscription required)

Australia: News and digital platforms inquiry | Advanced Television

My Comments

A question that is being raised this year is the impact that the big technology companies in Silicon Valley, especially Google and Facebook, are having on the global media landscape. This is more so in relationship to established public, private and community media outlets along with the sustainability for these providers to create high-quality news and journalistic content especially in the public-affairs arena.

Google News - desktop Web view

Google News portal

It is being brought about due to the fact that most of us are consuming our news and public-affairs content on our computers, tablets and smartphones aided and abetted through the likes of Google News or Facebook. This can extend to things like use of a Web portal or “news-flash” functionality on a voice-driven assistant.

This week, the Australian Competition and Consumer Commission have commenced an inquiry into Google and Facebook in regards to their impact on Australian news media. Here, it is assessing whether there is real sustainable competition in the media and advertising sectors.

Google Home and similar voice-driven home assistants becoming another part of the media landscape

There is also the kind of effect Silicon Valley is having on media as far as consumers (end-users), advertisers, media providers and content creators are concerned. It also should extend to how this affects civil society and public discourse.

It has been brought about in response to the Nick Xenophon Team placing the inquiry as a condition of their support for the passage of Malcolm Turnbull’s media reforms through the Australian Federal Parliament.

A US-based government-relations expert saw this inquiry as offering a global benchmark regarding how to deal with the power that Silicon Valley has over media and public opinion with a desire for greater transparency between traditional media and the big tech companies.

Toni Bush, executive vice president and global head of government affairs, News Corporation (one of the major traditional-media powerhouses of the world) offered this quote:

“From the EU to India and beyond, concerns are rising about the power and reach of the dominant tech platforms, and they are finally being scrutinised like never before,”

What are the big issues being raised in this inquiry?

One of these is the way Google and Facebook are offering news and information services effectively as information aggregators, This is either in the form of providing search services with Google ending up as a generic trademark for searching for information on the Internet; or social-media sharing in the case of Facebook. Alongside this is the provisioning of online advertising services and platforms for online media providers both large and small. This is infact driven by data which is being seen as the “new oil” of the economy.

A key issue often raised is how both these companies and, to some extent, other Silicon Valley powerhouses are changing the terms of engagement with content providers without prior warning. This is often in the form of a constantly-changing search algorithm or News Feed algorithm; or writing the logic behind various features like Google Accelerated Mobile Pages or Facebook Instant Articles to point the user experience to resources under their direct control rather than the resources under the control of the publisher or content provider. These issues relate to the end user having access to the publisher’s desktop or mobile user experience which conveys that publisher’s branding or provides engagement and monetisation opportunities for the publisher such as subscriptions, advertising or online shopfronts..

This leads to online advertising which is very much the direction of a significant part of most businesses’ advertising budgets. What is being realised is that Google has a strong hand in most of the online search, display and video advertising, whether through operating commonly-used ad networks like Adsense,  Adwords or the Google Display Network; or through providing ad management technology and algorithms to ad networks, advertisers and publishers.

In this case, there are issues relating to ad visibility, end-user experience, brand safety, and effective control over content.

This extends to what is needed to allow a media operator to sustainably continue to provide quality content. It is irrespective of whether they are large or small or operating as a public, private or community effort.

Personally I would like to see it extend to small-time operators such as what represents the blogosphere including podcasters and “YouTubers” being able to create content in a sustainable manner and able to “surface above the water”. This can also include whether traditional media could use material from these sources and attribute and renumerate their authors properly, such as a radio broadcaster syndicating a highly-relevant podcast or a newspaper or magazine engaging a blogger as a freelance columnist.

Other issues that need to be highlighted

I have covered on this site the kind of political influence that can be wielded through online media, advertising and similar services. It is more so where the use of these platforms in the political context is effectively unregulated territory and can happen across different jurisdictions.

One of these issues was use of online advertising platforms to run political advertising during elections or referendums. This can extend to campaign material being posted as editorial content on online resources at the behest of political parties and pressure groups.

Here, most jurisdictions want to maintain oversight of these activity under the context of overseeing political content that could adversely influence an election and the municipal government in Seattle, Washington want to regulate this issue regarding local elections. This can range from issues like attribution of comments and statements in advertising or editorial material through the amount of time the candidates have to reach the electorate to mandatory blackouts or “cooling-off” periods for political advertising before the jurisdiction actually goes to the polls.

Another issue is the politicisation of responses when politically-sensitive questions are being posed to a search engine or a voice-driven assistant of the Amazon Alexa, Apple Siri or Google Assistant kind. Here, the issue with these artificial-intelligence setups is that they could be set up to provide biased answers according to the political agenda that the company behind the search engine, voice-driven assistant or similar service is behind.

Similarly, the issue of online search and social-media services being used to propagate “fake news” or propaganda disguised as news is something that will have to be raised by governments. It has become a key talking point over the past two years in relationship with the British Brexit referendum, the 2016 US Presidential election and other recent general elections in Europe. Here, the question that could be raised is whether Google and Facebook are effectively being “judge, jury and executioner” through their measures  or whether traditional media is able to counter the effective influence of fake news.

Conclusion

What is happening this year is that the issue of how Silicon Valley and its Big Data efforts is able to skew the kind of news and information we get. It also includes whether the Silicon Valley companies need to be seen as another influential media company and what kind if regulation is needed in this scenario.

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Seattle starts attempts to regulate online political advertising

Article Seattle Space Needle photo by Chris Noland (Wikimedia Commons)

Seattle demands Facebook disclose campaign ad information | Engadget

Seattle says Facebook violated a political advertising law | FastCompany

My Comments

In most of the Western democracies, the election process is subjected to oversight by various local, regional or federal government election-oversight departments. These departments oversee the campaign activities that the political parties or candidates engage in during the election cycle; and this includes oversight of the kind of advertising that is being shown to the populace as part of a campaign.

As well, traditional radio and TV broadcasters, whether they are public or private, free-to-air or subscription-driven, are subject to oversight by federal or regional broadcast authorities. These authorities also work with the election-oversight authorities to oversee radio or TV election-campaign advertising in the context of the election process’s integrity.

All this oversight is to achieve a level playing field for the candidates and issues along with identifying and working against sources of undue influence upon the voters. This oversight also enforces various rules and practices regarding pre-poll campaign blackouts, mandatory sponsor identification for campaign messages and reporting of when and where the advertising appears.

But the online advertising platforms including the Social Web have, for a long time, escaped the stringent oversight of the various governments’ election-oversight and broadcasting-oversight authorities and this has recently raised questions in relationship to the integrity of a number of recent polls around the Western world such as the US Presidential Election.

Here, questions have been raised about the presence of troll ads sponsored by the Russian Government appearing on Facebook concurrent with the UK Brexit poll, the US Presidential Election and recent national elections that took place in France and Germany. Now the Seattle local government are raising issues with Facebook regarding advertising that was booked through that platform regarding their council elections. This was about Facebook violating a city bylaw that required advertising platforms like newspapers, radio or TV broadcasters to disclose who is buying political advertising targeted at that election.

One of the issues that are being raised include the ability with online advertising platforms for an individual or organisation no matter where they are located to target particular geographic areas down to the size of a suburb or town; or other particular user classes based on one or more particular attributes with a particular message.

It can become more disconcerting whenever firms in the TV and video industry implement directly-addressable advertising as part of their TV-advertising product mix, which allows for advertising campaigns to be directed at particular households or neighbourhoods like what happens with online advertising. This is because households seem to give a significant amount of trust to what is shown on the big screen in the living room when it comes to advertising.

Another is for the advertising to be presented as though it is part of legitimate editorial content in order to lower one’s “advertising-awareness” radar. This can be through comments that appear in a social-network’s main user feed or spam comments inserted in a comment trail or discussion forum. Similarly bloggers, podcasters and other influencers could also be paid to post political content supporting a particular candidate by a sponsoring entity.

This could breed situations where misinformation could be targeted at a “suburb of disadvantage” or an ethnically-focused community in order for them not to show up to vote or to vote against a candidate they are normally sure about and who represents their interests. This situation is considered of high risk in the USA where the election process supports voluntary attendance along with a significant number of citizens there not being “politically literate” and able to cast their votes astutely.

If Seattle tests this issue before the USA’s judiciary, other jurisdictions within and beyond the USA could watch these cases to observe how they can regulate online content and advertising in relation to the integrity of civic life.

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YouTube Video–ABCs Of Bullying (Dealing with the online bully)

Video – Click or Tap to View

My Comments

This video has summarised in an “ABC” form about how you can deal with unsavoury videos and comments that appear on the YouTube platform. But a lot of concepts being explained here can also apply to Facebook and other platforms on the Social Web where similar activity does take place.

The issues raised here can easily affect children, teenagers and adults alike in all community groupings and is more important where, for example, YouTube is being used to effectively pillory a person or group. It is infact worth viewing this video yourself or having your children view this especially when they are regularly starting to use YouTube or similar social-media platforms regularly.

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Audio–Video Newscasts On Demand–Could this be real

Kogan Internet table radio

Traditional radio and TV broadcasters could augment their newscasts by having them on-demand

A question that can be raised in the online era is whether radio and TV broadcasters need to place their latest newscasts “on demand” alongside running them at the appointed times.

This is to encourage us to find relevance for traditional broadcast media in an age where the preferred source for information and entertainment is from online media services including social media. It is also about finding ways where traditional public-service and commercial broadcast media can maintain their influence in an age where Silicon Valley is obtaining more clout.

The typical newscast situation as it stands

What typically happens with radio is that most stations will ordinarily run a short-form newscast of up to five minutes long on the hour. Some of them even run an additional newscast on the half-hour during the breakfast programme as people are getting ready for work. It doesn’t matter whether the radio station serves as an informer like the talk-based stations or as an entertainer like music-based stations. Some stations who don’t have their own news-gathering team usually syndicate another station’s short-form newscasts to keep their listeners up to date with the news.

For TV, the traditional broadcasters, especially free-to-air broadcasters, frequently run regular short-form news updates, commonly known as “newsbreaks”, inserted between programmes or during commercial breaks. They are typically used to announce breaking news or updated news items or provide a succinct overview of what’s going on. This is in addition to the main long-form half-hour news bulletins run during breakfast, midday, early afternoon, early evening (which is TV’s prime time) and late evening.

Some of these stations may run dedicated newsbreaks focused on particular themes like local weather or financial / business news. The TV stations who advertise on local radio during the afternoon drive-time programme are more likely to run an audio equivalent of a newsbreak as their commercial for that daypart in order to create public interest for their main evening news bulletin.

Let’s not forget that all these broadcasters will run newsflashes, even interrupting regular programming, when there is significant breaking news.

The current way we consume media

But we are living in an environment where we rely on on-demand entertainment like Spotify, podcasts, Netflix and catch-up TV services. We even end up in an environment where sports is the only reason for watching or listening to linear real-time broadcast content. Similarly, some of us use PVRs to record TV shows and may find ourselves with “banked up” TV-show collections on these devices especially if we travel or not watch any TV for a while.

But most radio and TV stations’ Websites provide news clips for each of the news items that occur through the day, more as a way to allow people to learn more about particular events or share them on blogs or the Social Web. This is based on the “portal” idea that was started when the Web cam in to the mainstream and these broadcasters wanted to augment their daily broadcasts with a Web-based newspaper.

How can radio and TV news fit in with today’s media habits?

Amazon Echo, Google Home or similar platforms could be used to summon the latest news

But having the latest radio and TV news available in an on-demand context can earn its keep with a significant number of use cases.

For example, a short-form newscast like a radio news bulletin or TV “newsbreak” could earn its keep with a voice-driven home assistant where you could ask for the latest news. In this case, you could say “Hi Alexa, what is the latest news from the ABC?” and you would hear the latest local ABC Radio newscast together with the ABC’s newscast signature tune we have loved. If you are dealing with a voice-driven home-assistant device equipped with a screen like Amazon Echo Home, you could ask the voice assistant for the latest news from a TV station like the Seven Network whereupon you would see the latest newsbreak. In those situations where you have separate short-form newscasts for finance, sport, weather and other topics, it could be feasible to ask the voice assistant for one of these newscasts.

Amazon Echo Show in kitchen press picture courtesy of Amazon

Even a device like Amazon Echo Show could run the latest TV “newsbreak”

Similarly, a podcast or music player app could support the insertion of short-form news bulletins between podcasts or between tracks after a certain time has passed. A TV network having the latest newsbreaks online through their catch-up TV services or through YouTube can allow users to “pull up” short-form news content as required.

There could be the ability to draw down that long-form prime-time TV news bulletin via a “catch-up” TV service so one can catch up with the day’s news at a time they see fit. Even offering an audio-only version of one of these bulletins could earn its keep with a range of users like vision-impaired people or drivers.

What can broadcasters do?

Most broadcasters and networks don’t have to do anything with the news content that they make available through their channels. They simply have to keep the recordings of short-form and long-form news bulletins available and indexed according to time of publication.

Radio stations can even record the bulletins that are not normally recorded like traffic bulletins to provide an experience similar to what Blaupunkt achieved with their Traffic Information Memo feature on some of their 1990s-era car radios. This was where the car radio would operate in a standby mode for three hours when the car is parked and record traffic bulletins as they come through from the last-tuned radio source. It relied upon established standards commonplace in Europe for providing machine-to-machine signalling for these broadcasts, namely the RDS system. Then the driver would be able to press a blue “TIM” button to hear the last four traffic bulletins that were recorded.

This can be facilitated in a manner similar to what happens with podcasts where the latest content is available through an RSS Webfeed. Most talk stations would be familiar with this practice when they make their shows available as podcasts or for syndication to other stations. But they also need to keep their “branding” alive with these newscasts like maintaining the use of their news signature tunes at the start of each bulletin so people know they are dealing with their favourite broadcasters. Let’s not forget that a single URL should then be used to provide a Weblink to the latest news bulletin for the various voice-driven-home-assistant skills, mobile apps and the like to locate that resource.

The idea could be augmented by having a standard metadata flag for RSS Webfeeds containing audio or video content like podcasts that represents the fact that the feeds are news bulletins. Here, it could allow “podcatcher” and similar software to treat them as a news bulletin then retain and play just the latest newscast. As well, if the software has always-live Internet access, it could make sure it’s always up to date with the latest news bulletins that the user wants.

As well, broadcasters and allied organisations can create “skills” for voice-driven home assistants along with “channels” for on-demand video services. It can extend to linking them to standard application-programming interfaces to facilitate “news-on-demand” apps and services.

There has been some investigation by online media providers, especially those who have advertising in their business model to permit free or freemium access like Spotify or YouTube to allow the insertion of newscasts in online-advertising spaces. Similarly, providing it as an optional service or “channel” on a streaming service is being seen as a way to add value to these services.

But this kind of application especially where newscasts are inserted in to a playlist could be seen as heretical by the Millennial generation who want to break away from traditional broadcast media and the methods they use. This is although having the latest radio and TV newscasts on demand through various mechanisms is really about mass customisation.

Conclusion

What will be required of traditional radio and TV broadcasters who maintain a strong profile with their newscasts is to “think outside the box” with how they are used. This means being able to take them further and integrate them with Amazon Alexa, Google Assistant & co; or effectively have them as part of “custom-content” strategies.

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Microsoft’s Bing search to have the same intelligence as Google

Articles

Microsoft Bing Search screenshot

Now has the same intelligent-search abilities as Google

Microsoft is giving Bing more intelligence—and a dash of Reddit | Fast Company

Microsoft announces new AI-powered search features for Bing | The Verge

My Comments

Microsoft’s Bing search engine is inching closer to be on an equal footing to Google Search by implementing a host of new features that will be of benefit to users, metasearch providers and voice-driven assistants.

Recently, they provided support for fact-check tags so that users can know whether a news story is for real or not. This has been enhanced with the ability to show the fact-check results as supplied by the fact-checking organisation in the search-results list so you don’t need to visit the link to verify a claim.

Now they are interlinking with Reddit to bring forth results that have been drafted out through that forum. There is also object recognition for image-based searches along with machine reading to parse text and extract the meaning from it.

Bing will also support conversational search functionality, an effort based on Microsoft’s previous chatbot projects. It will also include aggregating resources about news events from multiple sources and with multiple perspectives, most likely from a list of news sources trusted by Microsoft.

This effort associated with Bing is also based on information search and analysis features that are being baked in to Microsoft’s Office 365 “software-as-a-service” functionality for their established Office desktop productivity suite. It is also in conjunction to the Insight functionality that Microsoft has just baked in to Excel.

What I see of this is a strong effort for Microsoft to become a viable competitor to Google in the “intelligent search” competition as far as full search engines (those who run their own search robots and build their own indexes) are concerned. I see this in response to Apple switching away from Bing to Google as the “driver” search engine for the Siri voice-driven assistant and Spotlight, the integrated search functionality baked in to MacOS.

But I also see this benefiting a range of Internet actors such as metasearch engines which aggregate results from established search-engine indexes, companies who want to integrate Web search in their product’s or service’s functionality as well as voice-driven assistants of the Alexa or Cortana kind. In this context, it is capitalising on a stronger partnership that Microsoft recently struck with Amazon so they can work together and share knowledge to improve the Cortana and Alexa voice-driven assistants.

It is a step in the right direction to provide a competitive intelligent-search function for the Web rather than having Google own the marketplace for this level of search functionality.

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France takes steps towards a YouTube competitor

Articles – French language / Langue Française

Map of France

France sowing the seeds for a YouTube competitor

Nouveau monde. Un YouTube “libre” à la française | France TV

From the horse’s mouth

Framatube.org

My Comments

I have previously raised the issue of people and companies based in Europe building online services that compete with what Silicon Valley offers but respect European values. This has been more so in respect to the European Commission taking legal action against the Silicon Valley IT titans like Google and Facebook due to issues like user privacy and respect for European values.

Subsequently, in answer to Google denying Amazon access to YouTube for their Echo Show product, I wrote an article about YouTube needing to face competition when it comes to online video services.

Here, I was calling out issues like individuals and small businesses needing affordable options for sharing their video content while they maintain effective control over it. It also includes issues like monetisation options for video content providers along with proper fair dealing for content creators and rightsholders when it comes to using copyrighted works in the content creators’ videos. The latter issue focuses on users using a relatively small part of a copyrighted work like a phrase from a song or a few seconds of vision from a film or TV show in an incidental manner.

Amazon Echo Spot press picture courtesy of Amazon

Could this be a chance to make user-generated video available on devices like Amazon’s Echo Spot?

In the same context, I was calling out the availability of native-client apps for various IT platforms, whether as a separately-installed app for a regular-computer or mobile operating system or as something baked in to firmware for a device like a set-top box or smart speaker. This is so you aren’t always heading down an inefficient path of using a browser to view videos or find that you can’t use the platform’s or device’s assets for this task.

The French have taken off with this goal with Framasoft, a French open-source software developer, working towards a peer-to-peer approach.

The “PeerTube” approach is based on free open-source software and implements a “federation” model. This is where a host could store video uploaded to it directly but also share video uploaded to other hosts. This can please media companies, the education sector, Webhosts and other companies who have multiple servers or data centers in differing geographical locations and make sure these hosts serve viewers closer to them.

It is being driven by the “WebTorrent” concept of integrating BitTorrent peer-to-peer file-sharing technology to video streaming in an effort to reduce latency. Again, it is implementing free open-source technology to achieve the same goal.

At the moment, the “PeerTube” effort is at an alpha stage but there is a goal to have it to beta by March 2018. Framasoft are raising money to get this idea off the ground and have raised EUR€16,032 at the time of writing. There is also the issue of creating a Web-based portal to show what’s available along with providing source code to make native clients for a PeerTube content delivery network.

Personally, I would see the “PeerTube” concept working tightly with Webhosts, content delivery networks and the like to make audio and video distribution affordable for the small-timer. There will also be their idea of data centers including edge computing being used as a way to expedite reliable access to “catch-up TV” and similar video content pools.

What needs to happen once PeerTube is proven is that it needs to be sold as a viable alternative for YouTube when it comes to offering user-generated video content.

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How about enabling multilingual search in the main search engines

There are those of us who are proficient in two or more languages or are wanting to become so. This is due to countries like Canada, Belgium or Switzerland or even parts of countries like the South West USA that are inherently or officially multilingual.

It also extends to societies that maintain a multicultural character; as well as people who are setting themselves about to learn languages in addition to their native one. In some societies, a desire to work across multiple languages has been enhanced through activities like the increased viewership of subtitled foreign-language film and TV content like European thrillers or Nordic Noir; or particular cultures bestowing attention to particular countries such as the gamer culture’s obsession with Japan being known for manga / anime and fast cars.

The current problem

But using Google or similar search engines may become awkward for those of us who are or want to be multilingual. Typically, you have to know a concept in a particular language if you want to see the results in resources based in that language and you only see those resources. But if you are multilingual, you may want to see the resources in the languages you are familiar with, even if you type the search terms in one of the languages you are familiar with.

What needs to happen is for a search engine to implement “on-the-fly” translation of search phrases from one source language to a multiplicity of user-chosen target languages. Then the search engine would show the resources that are natively written in the target languages.

At the moment, most search engines can work across dialects of the same language such as to understand American or British English, showing resources in either dialect.

Questions that can be raised concerning this idea would be to assure a grammatically-accurate translation of the source search terms, including where there are multiple equivalents specific to that language.

Handling language peculiarities

There are situations where source and target languages maintain particular peculiarities when referring to some concepts or objects.

An example of this would be a reference to the lightweight commercial vehicles which are described as a van if they are enclosed or a pickup truck in most of the English-speaking world or a “ute” in Australia and New Zealand in the case of those with an open tray. But the French refer to these vehicles as either a “camionnette” or a “fourgonnette” while the Germans would use “Lieferwagen”, “Kastenwagen” or “Transporter” for a van for example.

Similarly, there are loanwords that are used across multiple languages to mean the same thing although some languages like French cut back on the use of these loanwords to maintain language purity. It may be preferred to use the loanwords or the language-specific equivalents or both as search terms for searching within a particular language. The same issue can also apply to proper nouns where there isn’t a language-specific equivalent such as place names, trademarks or business names.

There is also the issue with some Asian languages like Chinese and Japanese which use different writing styles. This can cause problems if search terms are provided in one writing style but you are confident in using the other writing styles offered by that language and want to see resources offered in those styles.

Handling multilingual resources

As for showing results, some Web resources, typically resources written by organisations in or targeting multi-lingual areas, tend to provide resources in multiple languages. This practice has been encouraged in Europe since the adoption of the Maastricht Treaty which underscores the Single European Market under the banner of the “Are you ready for 1992”. This approach may be through a translation process that the author implements as part of their editorial workflow or some end-users simply “pipe” the resource through a site-wide machine-translation resource when they view the site.

A situation that can come up with some multilingual Websites is that the site carries more comprehensive information in the site’s native language or a few other languages than in the other languages. Or if the site is targeted to multiple countries like all of the European Union’s resources, the translations may be deeply localised such as to refer to governmental workflows specific to that country.

A search engine could allow the user to set preferences for multilingual searches such as preferred languages and / or language priority. This would mean that the user would see the results from resources written in the languages they specify; along with the ability to have certain languages appear first. The language priority could be fixed by the user or be determined by the search engine if the user supplies the search expression in a language-specific form. But if a resource carries translations, the user could see results from that resource in the highest-priority translation first plus a reference to their other chosen translations.

Similarly, a search engine could compare the amount of information that is available in multilingual versions of the same resource to identify language peculiarity or content richness.

User preferences concerning multilingual search

A search engine that implements individual user preferences such as being linked to a user account could implement a set of preferences for multilingual search.

This could be through a list of languages that the user knows so as to prioritise resources in those languages. Similarly, a user could determine whether to place a multilingual resource’s native language as a higher priority over the translations.

Providing a multilingual results list

A multilingual results list could have each native language as a sorting or grouping factor when ordering the results. It may also allow results that come from a multilingual resource to be identified as appearing in the chosen languages.

To cater for multilingual resources where there is a differing level of comprehensiveness amongst the languages. the user interface could identify which languages have more comprehensive results. It can also be used to call out translations that underscore area-specific terminology or colloquialisms.

Catering to language learners

Some users who are learning a language may want a multilingual search interface to provide features conducive to this task.

This may include the ability to show their “home” language under foreign-language headlines in a search list using a different typeface so they can build their vocabulary up for example. Some user interfaces like the traditional mouse-based interface or a touch-based interface that allows the user to dwell for more options may allow for a “pop-up” or similar translation. This can also apply to languages that implement an intermediary phonetic script along with one or more different written scripts.

An augmentation that can work with text-to-speech setups may allow for the user to have all or part of a foreign language read aloud. This could permit them to hear how the word is pronounced in the context of the sentence.

Conclusion

What needs to be provided with a multilingual search option is to accept searches in multiple languages and to show resources that are native to different languages in a search-results page.

It also includes dealing with multilingual resources including resources that are focused towards a few languages along with supporting a multilingual user’s preferences.

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It is time for YouTube to face competition

Amazon Echo Show in kitchen press picture courtesy of Amazon

Google not allowing Amazon to provide a native client tor the popular YouTube service on the Echo Show highlights how much control they have over the user-generated video market

Over the last many years, YouTube established a name for itself regarding the delivery of user-generated video content through our computers. This included video created by ordinary householders ranging from the many puppy and kitten videos through to personal video travelogues. But a lot of professional video creators have used it to run showreels or simply host their regular content such as corporate videos and film trailers, with some TV channels even hosting shows for a long time on it.

After Google took over YouTube, there have been concerns about its availability across platforms other than the Web. One of the first instances that occurred was for Apple to be told to drop their native YouTube client from iOS with users having to install a Google-developed native client for this service on their iOS devices.

Recently, Google pulled YouTube from Amazon’s Echo Show device ostensibly due to it not having a good-enough user interface. But it is really down to Google wanting to integrate YouTube playback in to their Google Home and Chromecast platforms with the idea of running it as a feature exclusive to those voice-driven home assistant platforms.

YouTube Keyboard Cat

Could the Web be the only surefire place to see Keyboard Cat?

These instances can affect whether you will be able to view YouTube videos on your Smart TV, set-top box, games console, screen-equipped smart speaker or similar device. It will also affect whether a company who designs one of these devices can integrate YouTube functionality in to these devices in a native form or improve on this functionality through the device’s lifecycle. The concern will become stronger if the device or platform is intended to directly compete with something Google offers.

There are some video services like Vimeo and Dailymotion that offer support for user-generated and other video content. But these are services that are focused towards businesses or professionals who want to host video content and convey a level of uninterrupted concentration. This can be a limitation for small-time operators such as bloggers and community organisations who want to get their feet wet with video.

Facebook is starting to provide some form of competition in the form of their Watch service but this will require users to have presence on the Facebook social network, something that may not be desirable amongst some people. Amazon have opened up their Prime streaming-video platform to all sorts of video publishers and creators, positioning it as Amazon Video Direct. But this will require users to be part of the Amazon Prime platform.

But for people who publish to consumer-focused video services like YouTube, competition will require them to put content on all the services. For small-time video publishers who are focusing on video content, this will involve uploading to different platforms for a wider reach. On the other hand, one may have to use a video-distribution platform which allows for “upload once, deliver many” operation.

Competition could open up multiple options for publishers, equipment / platform designers, and end-users. For example, it could open up monetisation options for publishers’ works, simplify proper dealing with copyrighted works used within videos, open up native-client access for more platforms, amongst other things.

But there has to be enough competition to keep the market sustainable and each of the platforms must be able to support the ability to view a video without the user being required to create an account beforehand. The market should also support the existence of niche providers so as to cater to particular publishers’ and viewers needs.

In conclusion, competition could make it harder for YouTube to effectively “own” the user-generated consumer video market and control how this market operates including what devices the content appears on.

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