IFA Internationaler Funkaustellung 2010 Comments

IFA LogoI have previously published a separate article about the Internationaler Funkaustellung, celebrating the 50th edition of this show and “positioning” it as a pillar when it comes to consumer-electronics technology in Europe. In that article, I have also positioned it alongside the Consumer Electronics Show hosted in Las Vegas every January as a key consumer-technology event, especially whenever new technologies are being launched or commercialised. 

From the various press reports that I have read, it appears that the industry sees the European consumer-electronics and domestic appliance market as being very stable even through the Financial Crisis. 

Appliances

Since 2008, the IFA have been exhibiting domestic appliances and there is still the desire for energy efficient appliances that are easy to use and make less noise during use. 

Again, there hasn’t been any innovations concerning home-automation or security equipment shown at this exhibition. Nor has there been any activity concerning “backbone” heating or domestic-hot-water equipment. This may also be due to such equipment being provided by building owners rather than by householders. 

White-goods

There have been a few innovations concerning large appliances. This is mainly in the form of an automatic “as-needed” detergent dispensing mechanism for washing machines. 

But the main technology that this site is looking forward to is for Miele and Liebherr to release appliances that work tightly with the “smart grid”. The “smart grid” uses automatic meter reading and “time-of-use” pricing to encourage optimum use of electricity. It also integrates “demand-side load management” so that certain loads can be run with less power drain during peak power-usage times as well as support for “reverse metering” for client-managed power-generation installations like solar panels. 

In Miele’s case, their washing machines, tumble dryers and dishwashers can be set to commence their cycle during the time that the electricity rates are lowest. In Liebherr’s case, their refrigerator can run the freezer at a colder temperature during the time that the electricity rates are lowest so that the freezer becomes an “ice-block” thus avoiding the need to run as much during the day. 

Small-goods

This class of appliance has been mainly focused on lifestyle but there haven’t been any major innovations here. Still, the coffee machine is considered integral to most people’s lifestyle and there is still two different platforms (Nespresso and Senseo) existing for capsule-based espresso machines. 

Now this is where the real activity starts. 

Real competition to the Apple iPhone, iPad, iPod Touch and iTunes

This year, IFA 2010 has taken the shine off Apple’s face with the arrival of effective competition to the iPhone, iPod Touch, iPad and iTunes. This has mainly come in the form of Android-powered smartphones and tablet-style computers being supplied by different manufacturers. 

The event organisers even created a special show area for companies involved in the tablet-computing market to show their wares, whether through hardware, software or accessories. 

Samsung used this year’s IFA to launch the Galaxy Tab device which has an AMOLED display, Wi-Fi networking capability, 3G wireless broadband and has integrated memory capacity of 16Gb. They are also putting more effort behind the Android platform even though they have their hands in other smartphone platforms like Bada and Windows Phone 7. This is while other manufacturers like Lenovo and Toshiba presented devices for launch at a later time. Hanspree also fielded an LED-backlit LCD tablet computer which, like most of iPad’s competitors, is Android-powered. As well, ViewSonic had offered the ViewPad 100 which the first dual-boot tablet computer to run Android or Windows 7. 

As far as smartphones go, there is an increase in the number of Android-powered touchscreen smartphones even though Microsoft took Windows Phone 7 to the final “gold” stage where manufacturers can roll with phones based on that platform. But on September 5, LG had exhibited the Optimus 7 smartphone prototype which was powered by Windows Phone 7 and was demoing it working as a DLNA media control point application that was used to differentiate the phone from other handsets running the same platform. 

At the same time, the Apple iPod Touch has found a legitimate competitor in the form of the Philips GoGear Connect. This is a touchscreen-operated multifunction Internet device that runs on the Android platform. Similarly, Samsung have provided an iPod Touch competitor with their Galaxy Player 50. This device is styled similarly to their Galaxy-series Android smartphones in a similar vein to how the iPod Touch and the iPhone were styled. 

Sony has also answered iTunes as a content store by offering Qriocity as an online-content-retail platform. 

Apple tried to answer this competitive environment by staging their own product-launch event that was ran concurrent with the IFA. This is where they launched iTunes 10 which was a major revision featuring their own social network and extending the AirTunes concept which worked with AirPort Express to select AV-device manufacturers like Denon and rebranding it AirPlay. They also launched a revised iPod Touch which has many of the traits of the iPhone 4 and rolled out a major refresh of iOS 4. 

There has been a fair bit of activity in the “dedicated” e-reader market mainly from Acer, who were fielding their Lumiread e-reader and Sony who were fielding three readers. 

3D and network action in the TV market

2010 is the year of TV innovations 

2010 ist Jahr der Fernsehinnovationen 

 

Der Standard (Austria) described this year’s IFA 2010 as “2010 is the year of TV innovations” (“2010 ist Jahr der Fernsehinnovationen” – original German language). 

This year is also a major technological-improvement year for the main-lounge-area TV. Here, there has been a major effort in commercialising 3D TV and Internet-enabled TV. Most manufacturers are running at least one 3DTV range and running two or three TV ranges with network and Internet functionality. This is because the market is demanding 3D playback and / or online video functionality out of main-lounge-area TV sets or video peripherals. 

There is even the possibility of MSI introducing a 3D-capable laptop computer. As well,Viewsonic is to use the show to launch a 3D photo frame, camera, camcorder and portable TV as part of cashing in on the 3D craze. As well, Sony had launched a 3D home-cinema projector but would this unit need a special screen and Panasonic has also fielded a high-end camcorders capable of 3D when used with an optional attachment lens. 

At the moment, most 3D TVs and active-shutter glasses only work together if they are from the same manufacturer, but what needs to happen is for a standard communications protocol to be established so that it becomes feasible for 3D screens from one manufacturer to work with active-shutter glasses from another manufacturer. This can allow for concepts like glasses that “look the part” for the wearer or the ability to make active-shutter glasses to an optical prescription so you don’t have to wear them over your prescription glasses. 

The Internet-TV function is based upon the TVs having an Ethernet socket and, dependent on the set, 802.11n Wi-Fi wireless network functionality whether integrated or as a plug-in dongle. They will work on a manufacturer-driven platform to provide streamed or on-demand local content via the Internet infrastructure, although some manufacturers, namely Sony, are implementing Google as an Internet-TV platform. Of course, most of these sets will support DLNA media streaming from the home network if you use your home network’s NAS device to store TV shows. 

This has been augmented by the HbbTV “broadcast-broadband” hybrid TV standard being set in stone by the European standards bodies. This will also lead to Internet content and broadcast TV content being delivered to the same screen at the same time and can cater for highly-interactive viewing setups. It has also been encouraged by most of the European ISPs and telecoms carriers offering IPTV services as part of their triple-play Internet services. 

Philips have released a DLNA-capable 3D-Blu-Ray “home-theatre-in-box” system that has 5 satellite speakers and 1 subwoofer but is able reproduce a sound-field of 9.1 channels. This has been achieved through the satellite speakers being equipped with diffuse drivers to make the sound envelope the listeners.  They hava also made sure that this year’s range of 3D Blu-Ray players are DLNA capable with the BDP9600 being equipped with integrated 802.11n Wi-Fi. 

Other AV technology

Acer have achieved the slimmest desktop monitors around with their 13mm thick LED-backlit LCD units. As well, South Korea’s LG had shown the EL9500 which is a 31” OLED TV and are releasing a DLNA-ready 3DTV which uses nano-LED backlighting. 

Samsung have also continued to push out another compact digital camera which can submit photos to DLNA home networks. 

For Denon, this show marks their 100th anniversary and they were using it to launch a set of limited-edition hi-fi components. 

Telefunken have come back to the hi-fi scene with a handful of component-style systems. One of these systems, designed like the legendary Telefunken units of the 1970s, is designed to be part of the home network and also picks up Internet radio. They are also offering an Android-powered set-top box for the German market. 

Fraunhofer IIS had previewed their TA2 (Together Anywhere Together Anytime) technology. This technology allows for  HD-grade pictures and CD-grade sound for videoconferencing with H.264 video codec and AAC-ELD (Enhanced Low Delay AAC) audio codec. It could be supportive of large-screen TVs with integrated camera and microphone for videoconferencing like the recent Skype-enabled TVs that Panasonic, LG and Samsung had released. 

Conclusion

At least this year has become one of those big years that has concerned consumer technology and yielded many innovations. It has encouraged real competition against Apple when it comes to handheld computing devices and has provided a standard level playing field when it comes to Internet-assisted interactive TV.

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An Android-based portable media player takes challenge at the iPod Touch

Engadget Articles

Philips GoGear Connect is a legitimate Android-based iPod touch competitor (updated) – Engadget

Philips GoGear Connect Hands-on – Engadget

My Comments

Over the last year, devices that are based on the Android operating system have challenged the Apple iPhone and iPad. Now, Philips has launched an Android-based touchscreen portable media player that can effectively compete with the Apple iPod Touch.

This unit can connect to a Wi-Fi network and download apps from the Android Market or gain access to the Web and email through the Internet. Of course, if you add Andromote on board, you can play music files from your DLNA Media Server through the GoGear or use it as a controller for your UPnP AV / DLNA Home Media Network. Similarly, you could install TwonkyServer Mobile for Android on this device and the media on there is available to the DLNA Home Media Network.

Like most Android devices, this unit supports most media codecs in use and also has other points of flexibility like a microSD card slot for extra memory or “cassette-style” media management.

The unit does have a GPS, compass and accelerometer as well as the touchscreen and trackball, which could make it become an Android-powered games machine in the same way Apple pitched the iPod Touch as an iOS-based games machine with that famous TV commercial. It does depend on what games are available at the Android Marketplace like what happens with the iPod Touch and its iTunes App Store.

If it was offered a bit more like integrated storage capacities being above that of a similarly-priced iPod Touch, this could set the cat amongst the pigeons.

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The Cisco Cius business-pitched Android tablet – could this provide a platform to compete with the iPad?

Cisco Cius in useNews Articles

Cisco Unleashes Cius iPad Killer For Business Users | SmallNetBuilder

Cisco unveils Cius Android tablet with HD video capabilities | Engadget

Cisco uncloaks Android video tablet for suits | The Register (UK)

From the horse’s mouth

Press Release

Product Page (PDF brochure)

My comments

There have been a few features that impressed me about the Cisco Cius Android tablet judging from the news articles that I have read. One was that the tablet was able to work as a fully-fledged Android tablet with access to the Android Marketplace in a manner that makes it compete with the Apple iPad. The other one was that Cisco had taken a different market – the business user – and used the Android platform to make a tablet-style computer that fits the market.

This has then allowed Cisco to develop a hardware product that can offer the necessary functionality by adding on microphones, video cameras, an interface to a speakerphone / handset dock amongst other things. They could easily take this unit further with concepts like the “next-generation home phone” or simply make a competing tablet MID based on Android under the Linksys consumer brand.

This can also lead to a Cius tablet having a longer service life beyond the business because of its ability to benefit from the Android Marketplace which could yield many consumer-focused applications like Android ports of applications like Skype or may iPhone apps.

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Your Android phone now can control the UPnP AV / DLNA Home Media Network

Web site

AndroMote – An Android UPnP Remote Control

You can pick the software up at the Android MarketPlace using your Android device.

My Comments

Previously, TwonkyMedia have released a version of the TwonkyMedia Server for the Android platform but this program presents media that is held in your Android device to the UPnP AV / DLNA Home Media Network. It doesn’t offer any way for you to play media already available on the network through your Android device nor does it allow you to “push” media to another UPnP AV / DLNA device for playback or control its playback on that device.

Now another German developer have shown up with a UPnP AV control point / media player for the Android platform. This will allow you to use phones like the HTC Desire to control playback of media on UPnP MediaRenderer devices or “bring down” media available on your UPnP MediaServer to your phone for instant playback.

I had observed on the site that there is a wish for people to copy a “collection” of media like an album from the UPnP MediaServer to the Android phone’s local storage. But could this function be available for an upcoming version?

It is now becoming very real that a programmable mobile phone platform like the iPhone or the Android can be part of the UPnP AV / DLNA Home Media Network once people write software that provides media-service, media-control or media-playback functionality for the platform.

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Swedish TV manufacturers implement Android in a flatscreen TV

Articles

Swedish TV Manufacture, People of Lava, Intros Worlds First Android-Powered HDTV | eHomeUpgrade

Une TV sous Android chez Lava | Le Journal du Geek (France – French language)

From the horse’s mouth

People Of Lava – Company page

Product Page

My comments

I was not surprised with the Google Android software  being implemented as an embedded-applications platform beyond the smartphone and Internet tablet. Here, “People Of Lava” have introduced a range of Internet-connected main-lounge-area television sets that use Android as their operating firmware. In fact, what’s more is that these sets are open to the Google Android Marketplace so that users can add extra functionality to them by drawing-down the appropriate apps.

What I also liked about this design was that a lot of the design costs were cut out for the manufacturer because they didn’t need to design an operating environment from the ground up when they wanted to design the equipment. It has also provided an easier path for user customisation, which may be of benefit with Internet-based TV services like IPTV and catch-up TV; and sets deployed in hotels and similar businesses.

This has then proven that the Google Android platform can become a serious contender for the embedded and dedicated-purpose operating system marketplace.

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The Android-driven Wi-Fi cordless phone that thinks it’s a smartphone

News and Blog articles

DSP Group’s Android DECT / Wi-Fi Home Phone Reference Design Has Me Drooling | eHomeUpgrade

DSP Multimedia Handset – Android Based Home Phone | Android Community

From the horse’s mouth

DSP Group’s “video brochure” available on YouTube

DSP Group’s Web page on this phone

My comments on this phone

Most of the news concerning Android is focused on smartphones that are pitched as cellular mobile phones. But this phone is an intent to take Android to a new territory – the home cordless phone which is used as a household’s “common phone”.

Here, it uses VoIP technology through a Wi-Fi network (which nearly all home networks are based around) but can work as a DECT-based cordless phone. But it can work with a home network by providing DLNA functionality, access to home automation, consumer-electronics control; as well as being a hand-held Internet terminal. Telephony service providers like Telstra can customise the phone to suit their needs such as providing a branded customer experience like they do with mobile phones. This can also extend to hosted-PBX providers providing this phone as part of an IP-based business phone system for a small business.

This has been achieved through the use of Google Android as the phone’s operating environment and the phone being able to gain access to applications provided for the Google Android MarketPlace. This can open up this home phone for all sorts of innovative applications. I would also extend this to business-related applications including order-entry for restaurants or tourist information for the hospitality industry.

This phone has become the first reference design for an in-home / in-premises cordless phone to have an interface and level of functionality that puts it on a par with today’s smartphones. It will also definitely appeal to the competitive “triple-play” marketplace that is being built out in different countries around the world and could herald the beginning of a new age of “in-premises” telephony.

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The touchscreen smartphones with the works

News articles

Samsung unveils Bluetooth 3.0, 802.11n smartphone • Register Hardware

MWC: Samsung Rolls Out Wave Smartphone with Bada OS | eWeek.com

Samsung reveals first Android phone with DLP Pico projector | Android And Me blog

My comments about these phones

I had never thought that someone would come up with touchscreen smartphones that would beat the Apple iPhone hands down in many ways. What Samsung have done with the new Wave touchscreen smartphone and the Halo Android-based touchscreen projector smartphone that they launched at the Mobile World Congress in Spain has, in my opinion, achieved this goal.

One feature that I liked about the Wave and Halo phone were that they were the first few touchscreen smartphone devices to use the OLED technology for its display. This display, which I commented about in my review of my Nokia N85 smartphone, has a lot of advantages over the common LCD display used, such as high contrast and improved energy efficiency. I have often described these displays as being “vacuum-fluorescent displays for battery-operated devices” because they have the same high-contrast display as the vacuum-fluorescent displays found on most home-installed consumer-electronics devices, yet they don’t need as much power to operate as those displays.

Other things that I have liked about the Wave phone include the use of a Bluetooth stack that works to the current Bluetooth 3.0 standard which allows for high-speed data transfer when used in conjunction with the phone’s Wi-Fi transceiver. Speaking of that, the Wi-Fi transceiver is capable of working as a single-stream 802.11n unit which can allow higher throughput on 802.11n Wi-Fi networks. The Android-powered Halo has Bluetooth to 2.1, but has the 802.11n single-stream Wi-Fi.

As well as launching this smartphone at Mobile World Congress, Samsung had established an app-store and developer network so they can compete with Apple when it comes to applications that extend the phone’s function. They are also part of the Wholesale Applications Community which will improve the marketplace for smartphone applications.

Both phones use a micro-SD card slot for memory expansion or “cassette-style” operation when used as a media player. They use a USB connection and a 3.5mm headset jack which makes them compatible with most standards-based mobile phones and accessories. The Android-equipped Halo smartphone will, as far as I know, offer DLNA home media network integration of some sort.

From all that I have heard about these phones, Samsung, who are part of the “New Japan”, has “dipped their toes” in many smartphone platforms and has offered OLED touchscreen smartphones in two different platforms.

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Consumer Electronics Show 2010

I have written some other posts about the Consumer Electronics Show 2010, mainly about the rise of Android and about Skype being integrated in to regular TV sets. But this is the main post about what has been going on at this show.

TV technologies

The main technologies that were present at this year’s Consumer Electronics Show were those technologies related to the TV set.

US consumers are in a TV upgrade cycle due to the country undergoing a digital TV switchover and are preferring flatscreen sets over CRT sets. This is even though there are digital-TV set-top boxes being made available at very cheap prices and through government subsidy programs. The main reality is that the older sets will be “pushed down” to applications like the spare bedroom with the newer sets being used in the primary viewing areas.

Screen Technologies

The main technology that is capturing the CES show floor is 3D TV. This has been brought on by the success of “Avatar” and requires a 3D-capable TV and, for Blu-Ray discs, a 3D-capable Blu-Ray player. In the case of broadcast content, some HD-capable set-top boxes and PVRs that are in the field can be upgraded to 3D functionality through an “in-the-field” firmware update.

In most cases, viewers will need to wear special glasses to view the images with full effect and most implementations will be base on the “RealD” platform. Some eyewear manufacturers are even jumping in on the act to provide “ready-to-wear” and prescription glasses for this purpose.

Vizio had also introduced a 21:9 widescreen TV even though activity on this aspect ratio had become very dormant.

Blu-Ray

The US market has cracked key price marks for standalone lounge-room players and there is an increase in the supply of second-tier models, especially integrated “home-theatre-in-box” systems and low-cost players.

US ATSC Mobile DTV standard

You may not be able to get away from the “boob tube” at all in America with portable-TV products based on the new ATSC Mobile digital TV standard which has been released to the market this year.

LG are launching a mobile phone and a portable DVD player with mobile DTV reception capability. They are also releasing a mobile ATSC DTV tuner chip that is optimised for use in in-car tuners, laptops and similar designs. Vizio are also releasing a range of handheld LED-backlit LCD TVs for this standard.

A key issue that may need to be worked out with this standard is whether an ATSC Mobile DTV device can pick up regular over-the-air ATSC content. This is more so if companies use this technology as the TV-reception technology for small-screen transportable TVs typically sold at the low-end of the TV-receiver market. It is also of concern with computer implementations where a computer may be used as a “one-stop entertainment shop” with TV-reception abilities.

There is a small Mobile-DTV – WiFi network tuner, known as the Tivit, that was shown at the CES. It is a battery-operated device that is the size of an iPhone and uses the WiFi technology to pass mobile TV content to a laptop, PDA or smartphone that is running the appropriate client software. It has a continuous “battery-only” run-time of 3 hours but can be charged from a supplied AC adaptor or USB port. I consider this product as being a highly-disruptive device that could be deployed in, for example, a classroom to “pass around” TV content, but it also has its purpose as something to show the ballgame on a laptop during the tailgate picnic. The main question I have about this is whether it can be a DLNA broadcast server so that people can use them with any software or hardware DLNA-based media playback client.

Network-enabled TV viewing

This now leads me to report on what is happening with integrating the TV with the home network.

More of the “over-the-top” IPTV and video-on-demand solutions (Netflix, CinemaNow, Hulu, etc) are becoming part of most network-enabled home video equipment. In the US, this may make the concept of “pulling out the cable-TV cable” (detaching from multichannel pay-TV services) real without the users forfeiting the good content. They could easily run with off-the-air network TV or basic cable TV and download good movies and television serials through services like Netfilx or Hulu.

The main enabler of this would be the “Smart TVs” which connect to the home network and the Internet, thus providing on-screen data widgets, YouTube integration, DLNA content access, as well as the “over-the-top” services. Even so, the TV doesn’t necessarily have to have this functionality in it due to peripheral devices like home-theatre receivers (Sherwood RD-7505N) and multimedia hard disks (Iomega ScreenPlay Director HD) having these functions. Of course, games consoles wouldn’t be considered complete nowadays unless they have the functionality.

RF-based two-way remote control

Some home-AV manufacturers are moving away from the regular one-way infrared remote control, mainly in order to achieve increased capability and increased reliability. These setups are typically in the form of a hardware remote control or software remote control application that runs on a smartphone and they use Bluetooth as a way of communicating with the device.

These setups will typically require the customer to “pair” the remote control or the smartphone as part of device setup, which will be an experience similar to pairing a Bluetooth headset with a mobile phone. They have infra-red as a user-enabled fallback method for use with universal remote controls, but this could at least foil the likes of disruptive devices like “TV Turn-Off”.

The main driver behind this form of two-way remote control is to provide a secondary screen for interactive video such as BD-Live Blu-Ray discs. Infact, Michael Jackson’s “This Is It” Blu-Ray disc implements this technology in the form of an iPhone app which links with certain Blu-Ray players to use the iPhone’s user interface as a jukebox for the title.

Smartphones and MIDs

Previously, I had done a blog article on the rise of the Android platform as a challenger to the Apple iPhone market share as far as smartphones are concerned.. There is even talk of Android working beyond the smartphone and the MID towards other device types like set-top boxes and the like, with some prototype devices being run on this operating system.

There is an up-and-coming MID in the form of the Adam Internet Tablet MID. This Android-based unit which can link to WiFi netwoks and has a 32Gb SSD, also has a new display-type combination in the form of an anti-glare LCD / e-ink display

This year. the “smartbook” is gaining prominence as a new general-purpose computing form factor. It is a computer that looks like a netbook but is smaller than one of them. It is powered by an ARM-processor abd could run integrated 3G or cellular calls; and its functionality is more equivalent to that of a smartphone.

There have been some E-book readers shown but these are mostly tied to a particular publisher or retail chain.

Connected Car Media

Pioneer and Alpine have equipped their top-of-the-line multimedia head units with “connected radio” functionality. This function works with a USB-tethered iPhone running the Pandora Internet Radio app. Both these solutions act as a “controller” for the Pandora app, with the iPhone pulling in the online content through that service. The Pioneer solution also offers a “virtual-DJ” function in the form of an extended-functionality app that works alongside iTunes. All these solutions are intended to appeal to the young fashion-conscious male who sees the iPhone as a status symbol and likes to have his car “thumping” with the latest tunes. These solutions don’t seem to go anywhere beyond that market, whether with other mobile-phone platforms or other online-media applications like Internet-radio streams.

Ford  have developed the MyFord sophisticated dashboard and online telematics system and were demonstrating it at this show. This will work with a user-supplied 3G modem and also supports WiFi router functionality. Typically, this will be rolled out to the top-end of Ford’s US market, such as the Lincoln and Mercury vehicles.

Digital Photography

The new cameras of this year have seen improved user-interfaces, including the use of touchscreen technology and some manufacturers are toying with the use of fuel-cell technology as a power-supply method.

As far as network integration goes, Canon have enabled their EOS 7D digital SLR with this functionality once equipped with the optional Canon WiFi adaptor. This solution even provides for DLNA media-playback functionality.

The aftermarket Eye-Fi WiFi SD memory card was shown as a version, known as the Pro Series, that can associate with 802.11n networks.

The unanswered question with network-enabled digital photography hardware is how and whether these solutions will suit the needs of many professional photographers.  The main questions include whether the units will associate with many different wireless networks that the photographer visits without them having to re-enter the network’s security parameters. Another question is whether these solutions can work with higher-security WPA2-Enterprise networks, which is of importance with photographers working in most business, government and education setups.

Computer equipment

“New Computing Experience” alive and well in the US market. Market interested in powerful lightweight laptops that are slightly larger than netbooks. These will be driven by processors that are energy-efficient but are powerful. They could become an all-round portable computer that could appeal to college students and the like or simply as a desktop replacement. The machines that I think of most with this market are the Apple Macbook Pro comoputers that are in circulation, the HP Envy series or the smaller VAIO computers.

Nearly all of these computers that are being launched at the show are running Windows 7, which shows that the operating system will gain more traction through the next system-upgrade cycle.

USB 3.0

There has been some more activity on the USB 3.0 SuperSpeed front.

Western Digital had released an external hard disk that works on this standard, which is known as the MyBook 3.0. This my typically be slow as far as peripherals go because of not much integration in to the computer scene. VIA have also shown a USB 3.0 4-port hub as a short-form circuit, but this could lead to USB 3.0 hubs appearing on the market this year.

ASUS and Gigabyte have released motherboards that have USB 3.0 controllers and sockets on board. These may appeal to system builders and independent computer resellers who may want to differentiate their desktop hardware, as well as to “gaming-rig” builders who see USB 3.0 as bragging rights at the next LAN party. None of the laptop OEMs have supplied computers with USB 3.0 yet.

As far as the general-purpose operating systems (Windows, MacOS X, Linux) go, none of them have native USB 3.0 integrated at the moment but this may happen in the next service lifecycle of the major operating systems.

Some more benefits have been revealed including high-speed simultaneous data transfer (which could benefit external hard disks and network adaptors) and increased power efficiency, especially for portable applications.

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