Tag: TV commercial

Dell Inspiron 15 Gaming laptop–now refreshed

Article – From the horse’s mouth

Dell

Product Page

TV commercial – click or tap to play

Previous Coverage

Product Review of previous-generation unit

My Comments

Dell Inspiron 15 Gaming laptopSometime during March this year, I reviewed the Dell Inspiron 15 7000 Gaming laptop, simply known as the Inspiron 15 Gaming laptop, which was based on the 6th-generation Intel Core i7 CPU with a cheaper option for an Intel Core i5 CPU. Here, this high-performance computer was positioned as a gaming laptop that doesn’t show the aggressive looks of computers destined at this kind of user, rather it conveys a style similar to the typical 15” mainstream laptop. It was also kitted out with 8Gb RAM and a 1Tb hard disk for the cheaper i5 variant and 16Gb RAM, 128Gb solid-state disk and 1Tb hard disk for the more expensive i7 variant. This is also in conjunction with NVIDIA dedicated graphics that has 4Gb display memory and Optimus automatic switching between dedicated and integrated graphics.

In the review, I had positioned the Dell Inspiron 15 Gaming product range at those of us who are chasing performance in a portable form. This was ranging from someone who wants something that can be quickly put away after use, or someone who is living a relatively nomadic lifestyle like one who works in the merchant navy or doing business placements around the world. I also exposed it towards students studying courses involving advanced graphics or people dabbling with photos, video or animation as a hobby or small-time business effort but don’t want to follow the Apple path.

But just lately, Dell refreshed the Inspiron 15 7000 Gaming series of high-performance laptop computers with the 7th Generation Intel processors, NVIDIA GeForce GTX 1050 series dedicated graphics with the Ti variant being a product differentiator, The cheaper machines come with a 256Gb SSD while the premium model comes with a 1Tb hard disk as well. This is a process that happens with all of the computers that become available where a manufacturer will issue a newer model that is simply equipped with newer and better silicon but is like the model that was released prior when it comes to form, function and product positioning.

The entry-level configuration costs AUD$1399 and comes with Intel i5 horsepower, 8Gb RAM, 256Gb solid-state drive, and NVIDIA GTX 1050 graphics, The step-up model which costs AUD$1499 comes with the same specs as the entry-level model but uses the NVIDIA GTX 1050Ti which offers a level of better graphics performance. Then the premium model which costs AUD$1599 comes with the Intel i7 horsepower, 16Gb RAM, 1Tb hard disk and 256Gb SSD as secondary storage along with the NVIDIA GTX1050Ti graphics.

But Dell are riding on the Spider-Man Homecoming movie just about to be released in to Australian cinemas for the Australian winter school holidays by running a TV commercial themed around this movie that is now on your TV. I have watched this ad a few times and see it not just as a “games during class” concept but also the fact that these computers can be relevant with advanced graphics as part of a STEM or media-focused study curriculum.

Coming soon to your TV: The Microsoft Surface Book commercial

Video

Click or tap to view

Pre-order:

Microsoft Store (US, Australia)

My Comments

Microsoft has started building up the heat for the new Surface Book convertible laptop that is also detachable. They are pitching this computer at the arts-based territory which Apple heavily courts and is also tackling the premium end of the general-purpose computing market.

They also highlighted in this one-minute video the flexibility that this computer has in how you use it along with its prowess in handling graphics and multimedia tasks associated with the arts. As well, it shows these concepts in a manner that isn’t too gaudy and is of a similar quality to whenever a vehicle builder os announcing a new luxury vehicle.

This ad is being run in conjunction with pre-orders being taken for  the same computer and is showing up that the “open-frame” computing community can come up with equipment that can cut in to Apple’s territories, both in aesthetics and multimedia prowess.

Other manufacturers can yield more cool devices now

Click to view: Samsung’s latest video / TV ad for the Galaxy S 3

My Comments

Just lately, as Apple were launching the iPhone 5 and the fanbois were lininig up outside the Apple Stores or mobile-carrier outlets to be the first to get this phone, Samsung have been running a video campaign about how more advanced their phones are compared to the Apple product.

Previously, I touched on Android’s competitive-environment abilities such as the use of other browsers or ability to shift content to the phone using the computer’s file system. This has also underscored the ability to provide paths to innovation that we are seeing in devices that work to this platform. The commercial that I am referring to, along with other Samsung TV commercials for the Galaxy S3, even emphasised the near-field communication technology as a content-transfer technology rather than just as an authentication technology, thanks to Android Beam.

Similarly, the latest crop of Windows-based computers that appeared over the last few years are showing that this operating environment is still a breeding ground for innovation. One key feature that we will be seeing more of is the touchscreen on these computers, most of which will have this feature work alongside a supplied or standards-compliant optional keyboard. I even reviewed a taste of things to come when I reviewed the Sony VAIO J Series all-in-one desktop. This was also augmented when I heard of a Toshiba Ultrabook that was to come with an NFC, which could support file transfer in the Android Beam manner.

This is showing that there are other companies and IT operating platforms out there who can make and improve the technology that maintains the “cool factor” in its use, rather than only one company with its platforms. It is the sign of healthy competition when this kind of innovation takes place.

Recent Brother TV commercials–review links for the printers you see on them

Hi everyone!

Brother HL-3075CW colour LED printer

Brother HL-3075CW colour LED printer with Wi-Fi and walk-up printing

You may have seen the recent TV commercials for Brother’s printers and may be interested in the printers that are featured on them, especially the ones shown at the end of the ad.

They are:

  • The HL-3045CN colour LED printer which is the lower-spec variant of the HL-3075CW which I have reviewed here
  • The MFC-J6910DW multifunction inkjet printer which can print to and scan from A3 paper
  • The HL-4150CDN colour laser printer which is known for a very-quick auto-duplex function, something you can use for colour short-run flyer printing.

This informatiom may be of use if you want to find out more about these printers after seeing that TV ad.