Tag: company mergers

Graphics chipsets: ATI is no more, AMD is now the brand

 AMD jettisons ATI brand name, makes Radeon its own – The Tech Report

My comments

Some of us who have observed what has happened with the ATI graphics chipset name was taken over by AMD and were wondering what would happen with this name and the graphics-chipset scene.

Now that AMD has changed the brand for the ATI chipsets to their own brand, who knows what could happen next especially when it comes to computer display solutions, especially integrated-display setups like in laptops, all-in-one PCs and low-profile desktop computers.

One way that the situation could evolve would be for AMD to end up making motherboard or chipset solutions centred around an AMD CPU and GPU setup. This may be in a similar vein to the Intel Centrino solutions which include an Intel Wi-Fi chipset as well as the Intel CPU.

The worst thing that could affect high-end graphics and gaming users is for AMD to pull out of the plug-in display-card scene thus reducing a competitive aftermarket when it comes to performance graphics. This is because the ATI brand has been put up as an alternative to NVIDIA when it came to aftermarket and OEM plug-in display cards pitched at the gaming, multimedia and performance graphics scene.

Once we see disappearance of brands that are part of a competitive market, there has to be others who well provide competing products or a nasty monopoly or cartel can start to exist.

Now McAfee is under Intel’s control

Articles

Intel acquires McAfee for $7.68 billion – Engadget

My comments

Most of the laptops that I have reviewed on this blog came with a trial edition of a McAfee desktop-security program. Similarly, there are some people who have cottoned on to a McAfee desktop-security solution of some form, either by taking out a full subscription to a trial program that came with their new computer, used a business-supplied program or, for long-time computer hobbyists and students, ran the shareware program on their DOS-based PCs to keep the likes of “Ping Pong” or “Stoned” off their hard disks.

This program, one of the “old dogs” of PC virus control and desktop security, has served many users very well but some users would find that Intel owning McAfee may change the course of the McAfee product lineup either to make it more cheaper or costlier. It could also be a chance to make for a “vertical” desktop-security package directed at a particular user group or, as I would hope for, prepare a competitive antivirus program for the Apple Macintosh platform. This is because as more people take to the Macintosh platform, the “computer underworld” could work on that platform and create malware for it.

A good question to ask is whether McAfee, being profitable, was simply bought out by Intel or whether McAfee was posting a loss and Intel offered to buy out the software company to offset the losses. The latter situation may be brought about by the arrival of the free desktop antivirus programs offered by AVG, Avira, Avast and Microsoft; and the fact that Microsoft is providing a highly-competent desktop firewall program that is baked in to the Windows Vista and 7 operating systems.

Who knows what could be the direction for premium desktop security programs, especially for the Windows platforms.