Tag: competitive software market

BMW to use the car as a base for a European voice-driven assistant platform

Article

BMW Intelligent Personal Assistant may be the cold, distant German Siri of our dreams | CNet

From the horse’s mouth

BMW Group

Video – Click or tap to play

My Comments

I have been pushing for the idea of European firms answering what Silicon Valley offers but applying European values to these offerings. Here, it’s like the rise of Airbus and Arianespace from France answering the USA’s leadership in the aerospace industry.

I was calling this out because the European Commission were always worried about the way the popular Silicon-Valley-based online services, especially Google, Amazon, Facebook and Apple were doing to European personal and business values like democracy, competitive markets, user privacy and transparency. Their typical answer was to either pass more regulations or litigating against them in the European court system. But they could easily encourage European companies to offer online services that underscore the European mindset through, for example, business-development assistance. 

It is something that is slowly happening with the rise of Spotify, the leading world-wide jukebox, rising from Sweden. There is also a persistent effort within France to answer YouTube with a peer-to-peer video-streaming service.

Now BMW have stepped up to the plate by working on a voice-driven assistant which will initially be focused towards the automotive space. But they intend to take it beyond the vehicle and have it as a European competitor to Alexa, Siri, Google Assistant or Cortana.

But I would say that even if they don’t get it beyond the car dashboard, they could establish it as a white-label platform for other European tech firms to build upon. This could lead to the creation of smart-speaker products from the likes of Bang & Olufsen or TechniSat that don’t necessarily have to run a Silicon-Valley voice-driven assistant platform. Or Bosch or Electrolux could work on a “smart-home” control setup with a voice-driven assistant that is developed in Europe.

Instagram is offering a video service that competes against YouTube

Article

Instagram – now supporting IGTV and competing with YouTube

Instagram is launching its YouTube clone, IGTV, on Android in a few weeks | Android

IGTV in action

Authority

Meet Instagram’s YouTube Clone: IGTV | Gizmodo Australia

Here’s IGTV: Instagram’s vertical answer to YouTube | FastCompany

My Comments

There have been some recent situations where YouTube has become arrogant with how they treat end-users, content creators and advertisers thanks to their effective monopoly position for user-generated video content. One of these was a fight that Google and Amazon got into over voice-driven personal assistants and this led to Google removing YouTube support from Amazon’s Echo Show smart display. I even wrote that it is high time that YouTube faces competition in order to lift its game.

Initially Framasoft who is a French developers got working on an open-source video-distribution mechanism called “PeerTube” with a view to have it compete against YouTube.

But Instagram, owned by Facebook, have set up their own video-sharing platform called IGTV. This will be available as a separate iOS/Android mobile-platform app but also allow the clips to appear on your main Instagram user experience.

Initially this service will offer video in a vertical format for up to 1 hour long. The format is chosen to complement the fact that it is likely to be used on a smartphone or tablet that is handheld. The one-hour length will be offered to select content creators rather than to everyone while most of us will end up with 10 minutes. This may also appeal to the creation of “snackable” video content.

Currently Instagram offers video posting for 60 seconds on its main feed or 15 seconds in its Stories function. This is why I often see Stories pertaining to the same event having many videos daisy-chained.

The IGTV user experience will have you immediately begin watching video content from whoever you follow on Instagram. There will be playlist categories like “For You” (videos recommended for you), “Following” (videos from whom you follow), “Popular” (popular content) and “Continue Watching” (clips you are already working through).

The social-media aspect will allow you to like or comment on videos as well as sharing them to your friends using Instagram’s Direct mode. As well, each Instagram creator will have their own IGTV channel which will host the longer clips.

A question that can easily come up is whether Instagram will make it work for usage beyond mobile-platform viewing. This means support for horizontal aspect ratios, or viewing on other devices like snart-display devices of the Echo Home ilk, regular computers or Smart TV / set-top devices including games consoles.

It is an effort by Instagram and Facebook to compete for video viewers and creators but I see the limitation to the vertical format as being a limitation if the idea is to directly compete with YouTube. But Facebook and Instagram need to look at what YouTube isn’t offering and the platforms they have deserted in order to provide an edge over them.

France takes steps towards a YouTube competitor

Articles – French language / Langue Française

Map of France

France sowing the seeds for a YouTube competitor

Nouveau monde. Un YouTube “libre” à la française | France TV

From the horse’s mouth

Framatube.org

My Comments

I have previously raised the issue of people and companies based in Europe building online services that compete with what Silicon Valley offers but respect European values. This has been more so in respect to the European Commission taking legal action against the Silicon Valley IT titans like Google and Facebook due to issues like user privacy and respect for European values.

Subsequently, in answer to Google denying Amazon access to YouTube for their Echo Show product, I wrote an article about YouTube needing to face competition when it comes to online video services.

Here, I was calling out issues like individuals and small businesses needing affordable options for sharing their video content while they maintain effective control over it. It also includes issues like monetisation options for video content providers along with proper fair dealing for content creators and rightsholders when it comes to using copyrighted works in the content creators’ videos. The latter issue focuses on users using a relatively small part of a copyrighted work like a phrase from a song or a few seconds of vision from a film or TV show in an incidental manner.

Amazon Echo Spot press picture courtesy of Amazon

Could this be a chance to make user-generated video available on devices like Amazon’s Echo Spot?

In the same context, I was calling out the availability of native-client apps for various IT platforms, whether as a separately-installed app for a regular-computer or mobile operating system or as something baked in to firmware for a device like a set-top box or smart speaker. This is so you aren’t always heading down an inefficient path of using a browser to view videos or find that you can’t use the platform’s or device’s assets for this task.

The French have taken off with this goal with Framasoft, a French open-source software developer, working towards a peer-to-peer approach.

The “PeerTube” approach is based on free open-source software and implements a “federation” model. This is where a host could store video uploaded to it directly but also share video uploaded to other hosts. This can please media companies, the education sector, Webhosts and other companies who have multiple servers or data centers in differing geographical locations and make sure these hosts serve viewers closer to them.

It is being driven by the “WebTorrent” concept of integrating BitTorrent peer-to-peer file-sharing technology to video streaming in an effort to reduce latency. Again, it is implementing free open-source technology to achieve the same goal.

At the moment, the “PeerTube” effort is at an alpha stage but there is a goal to have it to beta by March 2018. Framasoft are raising money to get this idea off the ground and have raised EUR€16,032 at the time of writing. There is also the issue of creating a Web-based portal to show what’s available along with providing source code to make native clients for a PeerTube content delivery network.

Personally, I would see the “PeerTube” concept working tightly with Webhosts, content delivery networks and the like to make audio and video distribution affordable for the small-timer. There will also be their idea of data centers including edge computing being used as a way to expedite reliable access to “catch-up TV” and similar video content pools.

What needs to happen once PeerTube is proven is that it needs to be sold as a viable alternative for YouTube when it comes to offering user-generated video content.

Cortana gets skilled up to fight Alexa

Articles

Amazon Echo on kitchen bench press photo courtesy of Amazon USA

The Amazon Alexa platform now faces some healthy competition from Microsoft

Here’s What Cortana Will Do in Devices | Tom’s Guide

HP and Intel are building Cortana-powered devices | Engadget

HP is also building its own Cortana speaker | The Verge

More Cortana-powered devices are on the way from HP and Intel | Windows Central

Harman Kardon’s Invoke speaker is a Cortana-powered take on an Amazon Echo | The Verge

Microsoft shows how Cortana will work in speakers and cars | The Verge

From the horse’s mouth

Harman-Kardon

Invoke speaker

Product Page

Microsoft

Cortana Skills

Catalogue Page

Development Kit Web page

Windows Developer blog post (Skills Kit and Devices SDK)

Windows Developer blog post (Skills Kit)

My Comments

Amazon Alexa is now facing real competition from Microsoft’s Cortana.

More devices with Cortana

This is coming about through Microsoft making it easy for device manufacturers to add the Cortana voice-driven personal assistant to their designs, including allowing vehicle builders to integrate her in to their vehicles’ infotainment systems.

Harman-Kardon, now part of Samsung, have premiered the Invoke smart speaker which is driven by Cortana while HP and Intel have registered interest in building Cortana-driven devices. Even BMW and Nissan have registered interest in integrating Cortana in their vehicles’ infotainment systems, most likely something that will be offered as an option.

The Creators Update build of Windows 10 IoT Core edition will have integrated Cortana support, but Microsoft has released the Cortana Devices SDK to make it feasible to have Cortana on more devices from other device manufacturers. It is also worth knowing that this functionality also extends to providing Skype IP telephony support to these devices, placing Cortana and Alexa on an even footing.

Microsoft are taking this concept further by making it feasible to “carry” an action between Cortana-equipped devices. The example cited in the press coverage highlighted a situation where an email comes in while you are driving. Here, you could instruct her to read a summary of this email to you or to remind you about it when you log in to your Windows-equipped regular computer at the office so you can read and reply to it there.

Ability to develop more Skills for Cortana

As well Microsoft have made available a development kit so that online services and Internet-Of-Things vendors can add “skills” to Cortana as they could with Alexa. But these will allow the Skills to run on multiple devices and cater to devices that implement different user interfaces. For example, you could implement a restaurant-recommendations Skill in to Cortana and ask her for a list of local eateries of a particular cuisine kind. In this case, if your device has a screen, you would see a list of these eateries with a name and address while she reads out the names. Or she could simply read out their names in the order of locality and star-rating so you can simply book a table there.

Of course, there is the ability for those of us who have created Skills for the Amazon Alexa ecosystem to easily port them to the Cortana ecosystem. Here, a developer could get things going so that their voice-driven online-service or device interface program can run on both an Amazon Echo or a Cortana-based device.

The question that is yet to arise is how Alexa and Cortana will compete with each other on the capabilities, user interfaces, number of Skills, number of devices supporting each platform and other aspects.