Tag: Google

Google to participate in setting standards for mobile app security

Articles – From the horse’s mouth

Google

A standard and certification program now exists for mobile application security

A New Standard for Mobile App Security (Google Security Blog post)

Internet Of Secure Things Alliance (ioXT)

ioXt Alliance Expands Certification Program for Mobile and VPN Security (Press Release)

Mobile Application Profile (Reference Standard Document – PDF)

My Comments

There is a constant data-security and user-privacy risk associated with mobile computing.

And this is being underscored heavily as a significant number of mobile apps are part of “app-cessory” ecosystems for various Internet-of-Things devices. That is where a mobile app is serving as a control surface for one of these devices. Let’s not forget that VPNs are coming to the fore as a data-security and user-privacy aid for our personal-computing lives.

Internet of Secure Things ioXT logo courtesy of Internet of Secure Things Alliance

Expect this to appear alongside mobile-platform apps to signify they are designed for security

But how can we be sure that an app that we install on our smartphones or tablets is written to best security practices? What is being identified is a need for an industry standard supported by a trademarked logo that allows us to know that this kind of software is written for security.

A group called the Internet of Secure Things Alliance, known as ioXT, have started to define basic standards for secure Internet-of-Things ecosystems. Here they have defined various device profiles for different Internet-of-Things device types and determined minimum and recommended requirements for a device to be certified as being “secure” by them. This then allows the vendor to show a distinct ioXT-secure logo on the product or associated material.

Now Google and others have worked with ioXT to define a Mobile Application Profile that sets out minimum security standards for mobile-platform software in order to be deemed secure by them. At the moment, this is focused towards app-cessory software that works with connected devices along with consumer-facing privacy-focused VPN endpoint software. For that matter, Google is behind a “white-box” user-privacy VPN solution that can be offered under different labels.

This device profile has been written in an “open form” to cater towards other mobile app classes that need to have specific data-security and user-privacy requirements. This will come about as ioXT revises the Mobile Application Profile.

Conclusion

The ioXT Internet-of-Secure-Things platform could be extended to certifying more classes of native mobile-platform and desktop-platform software that works with the Internet of Everything. The VPN aspect of the Mobile Application Profile can also apply to native desktop VPN-management clients or native and Web software intended to manage router-based VPN setups.

At least a non-perpetual certification program with a trademarked logo now exists for the Internet of Everything and mobile apps to assure customers that the hardware and software is secure by design and default.

Google improving on their simplified cross-platform software development platform

Article

Samsung Galaxy Tab Active 8" business tablet press picture courtesy of Samsung

It will become easy to develop apps to run on smartphones..

Microsoft helps with Google’s Flutter 2 update to improve apps on Surface Duo | Windows Central

Google’s Flutter 2 update could be a major win for apps on Windows 10 | Windows Central

My Comments

Now with three major desktop computing platforms and two mobile computing platforms on the market, there is a demand to create software that can run on all of them. It also means that the software has to operate in a manner that suits the different user experiences that different computing devices offer.

Lenovo Yoga Tablet 2 tablet

.. and tablets

The differing factors for the user experiences include screen size and general aspect ratio as in “portrait” or “landscape”; whether there is a keyboard, mouse, stylus or touchscreen as a control interface; or, nowadays, whether there are two or more screens. Then you have to think of whether to target a mobile use case or a regular-computer use case and optimise your software accordingly. You may even have to end up targeting “small mobile” (smartphone), “large mobile” (iPad or similar tablet), “desktop” (desktop or laptop computer including 2-in-1 convertibles) or “lean-back” (smart TV / set-top / games console) use cases at once.

Dell XPS 13 Kaby Lake

.. and laptops with the same codebase

Google and Microsoft have established a partnership to make Google’s Flutter 2 software development platform as something to create desktop+mobile software solutions. It is building on Microsoft’s foundation stones like their BASIC interpreters which got most of us in to personal computing and software development.

Here it is about creating common codebases for native apps that target iOS, Android, Windows 10, MacOS and Linux; alongside Web apps to work with Chrome, Firefox, Safari and Edge. But the question that could be raised is if an app is targeted for Google Chrome, would this work fully with other Chromium-based Web browsers like the new Microsoft Edge browser, the Opera browser or Chromium for Linux.

The creation of Web apps may be about being independent of platform app stores which have a strong upper hand on what appears there. Or it may be about reaching devices and platforms that don’t have any native software development options available to average computer programmers.

Some of the targeted approaches for this new platform would include “progressive Web apps” that can run on many platforms using Web technology and omit the Web-browser “chrome” while these apps run.

The new Flutter 2 platform will also be about creating apps that take advantage of multiple-screen and foldable setups. This is in addition to creating fluid user interfaces that can run on single-screen desktop, tablet and smartphone setups. The idea of creating a user interface for multiple-screen and foldable setups is seen as catering to a rare use case because of fewer foldable devices like the Microsoft Surface Duo on the market let alone in circulation. Another question that can crop up is multiple-screen desktop-computing setups and how to take advantage of them when creating software.

What I see of this is the rise of software-development solutions that are about creating software for as many different computing platforms as possible.

Google Nest thermostats to have HVAC fault notification

Article

Nest Learning Thermostat courtesy of Nest Labs

These Google Nest thermostats will be able to let you know if the heating or cooling is about to break down

Nest thermostats in the US and Canada can now monitor your HVAC system | Engadget

From the horse’s mouth

Google

Behind the scenes with the new Nest Thermostat (Blog Post)

HVAC Monitoring from Google Nest (Support Article)

My Comments

Google has added a notification function to their range of Nest smart room thermostats to let you know if the heating or air-conditioning is failing.

This has been a side project of theirs as part of the main Nest Smart Thermostat effort but is now finished. It will be available not just to the latest Nest thermostats but also for older models installed in the US and parts of Canada. The functionality will only work with forced-air systems that we in Australia often refer to as “ducted” systems, most likely because they are the most common type of residential heating / cooling setup in the US.

The functionality detects anomalies in how quickly the home heats up or cools down to the temperature the thermostat is set at. For example, it will alert you if it is becoming colder or taking too long to heat up while the heating is actually on; or becoming warmer or taking too long to cool down when the air conditioning is actually on. This will usually highlight a failing air-distribution fan or the burner in a heating system not staying alight while needed.

As well, it monitors the HVAC system’s control circuitry to identify abnormal shutdown activity or whether it is actually on and working as intended. Here, it observes conditions where the gas-fired heating may intermittently fail to light up or stay alight for the duration of the heating cycle or the air-conditioning fails to start cooling or runs longer than expected,

You receive the reports via e-mail or the Google Home App or a “heads-up” alert can be indicated on the thremostat itself. In most cases, you will have to call out your HVAC technician to rectify the problem. The “early alerts” functionality can be of use if you have your HVAC technician service your system regularly so it is working reliably and safely for the seasons that matter.

At the moment, Google encourages the use of “Nest Pro” technicians who partner with them to supply and install the thermostats or the “Handy” tradespeople platform who partners with Google. This allows for you to book them to attend to your system at the times that suit you through these platforms.

Thanks to the use of standard heating/ventilation/air-conditioning wiring setups that the Google Nest thermostats use to interface with the heating and air-conditioning, there is no need for this kind of system-health monitoring to be dependent on the use of a particular brand, model or series of HVAC system. This factors in the reality that “durable” products like these systems are expected to last many years and there is the requirement to allow newer thermostats like these to work with the older systems that are still in service.

Here, what I am pleased about is the idea of Google allowing a smart thermostat to be able to alert you to your heating or cooling system being at risk of underperforming or failing to make it through the seasons that matter. Hopefully they will have this kind of functionality for other types of heating or cooling setup or available in other markets. I also see this as a direction for smart thermostats from other manufacturers to alert you to the state of your HVAC setup.

Google fact-checking now applies to image searches

Articles

Google search about Dan Andrews - Chrome browser in Windows 10

Google to add fact checking to images in its search user interfaces

Google adds a fact check feature for images | CNet

From the horse’s mouth

Google

Bringing fact check information to Google Images (Blog Post)

My Comments

Increasingly, images and video are being seen as integral to news coverage with most of us seeing them, especially photographs, of importance when corroborating a fact or news story.

But these are becoming weaponised to tell a different truth compared to what is actually captured by the camera. One way is to use the same or a similar image to corroborate a different fact, with this including the use of image-editing tools to doctor the image so it tells a different story.

I have covered this previously when talking about the use of reverse-image-search tools like Tineye or Google Image Search to verify the authenticity of an image and . It will be the same kind of feature that Google has enabled in its search interface when you “google” for something, or in its news-aggregation platforms.

Google is taking this further for people who search for images using their search tools. Here, they are adding images to their fact-check processes so it is easy to see whether an image has been used to corroborate questionable information. You will see a “fact-check” indicator near the image thumbnail and when you click or tap on the image for a larger view or more details, you will see some details about whether the image is true or not.

A similar feature appears on the YouTube platform for exhibiting details about the veracity of video content posted there. But this feature currently is available to users based in Brazil, India and the USA and I am not sure whether it will be available across all YouTube user interfaces, especially native clients for mobile and set-top platforms.

It is in addition to Alphabet, their parent company, offering a free tool to check whether an image has been doctored. This is because meddling with an image to constitute something else using something like Adobe Photoshop or GIMP is being seen as a way to convey a message that isn’t true. The tool, called Assembler, uses artificial intelligence and algorithms that detect particular forms of image manipulation to indicate the veracity of an image.

But I would also see the rise of tools that analyse audio and video material to identify deepfake activity, or video sites, podcast directories and the like using a range of tools to identify the authenticity of content made available through them. This may include “fact-check” labels with facts being verified by multiple newsrooms and universities; or the content checked for out-of-the-ordinary editing techniques. It can also include these sites and directories implementing a feedback loop so that users can have questionable content verified.

Ultrasound being used as a way to measure user proximity to gadgets

Article – From the horse’s mouth

Google Nest

How ultrasound sensing makes Nest displays more accessible {The Keyword blog post)

My Comments

Google is implementing in their Nest Hub smart-display products an automatic display-optimisation technology that is based on technology that has been used for a very long time.

Ultrasonic technology has been used in various ways by nature and humans to measure distance. In nature, bats and dolphins which don’t have good vision use this approach to “see” their way. It is used extensively in military and civillian marine applications to see what is underneath a boat or around a submarine and is also used as a common medical-imaging technique.

As well, in the late 1970s, Polaroid implemented ultrasound as part of their active autofocus system, which ended up as a feature for their value-priced and premium instant-picture cameras. Here, this was used to measure the distance between the camera and the subject in order to adjust the lens for proper focus. There were limitations associated with the technology like not being able to work when you photograph through a window due to the ultrasonic waves not passing through the glass.

But Google has implemented this technology as a way to adjust the display on their Nest Hub smart displays for distant or close operation. The front of a Google Nest Hub has an ultrasonic sensor that works in a similar way to what was used in a Polaroid auto-focus instant-picture camera.

But rather than the Polaroid setup being about using the distance measurement from the ultrasonic sensor to adjust a camera’s lens, this application adjusts the display according to the user’s distance from the Nest Hub. If you are distant from the Nest Hub, you would see reduced information but the key details appear in a larger typeface. Then if you come closer to the Nest Hub, you would see more detail but at a smaller typeface.

Nest Hub Directions display press picture courtesy of Google

The Google blog article described this as being suitable for older users and those of us who have limited vision. The fact that you have the ability to see key information in a large typeface at a distance can make the Nest Hub accessible to this user group. But others can’t see deeper information unless they are very close to the device.

End-user privacy is still assured thanks to the use of a low-resolution distance-measurement technology whose results are kept within the device. As well, there is a menu option within the Google Home app’s Device Settings page to enable or disable the feature.

At the moment, it is initially being used for timer and current-time display as well as displaying travel time and traffic conditions for a planned journey that you set up with Google Maps. But Google and other software developers who develop for the Google Home ecosystem will add distance-sensitive display functionality to more applications like appointments and alerts.

Some people could see this technology not just for optimising the readout on a smart display but could even be used to ascertain whether people are actually using these devices. This could then be used for such functionality like energy-saving behaviour where the display turns off if no-one’s near it.

But what Google has to do is to license out this technology to allow others to implement it it to other fixed-display-based devices. Here, it could become of more use to many who don’t go for a Google Nest Hub.

but to add more functionality like appointments, alerts, reminders

Google to make USB Power Delivery mandatory for newer USB-C Android devices

Article

USB-C connector on Samsung Galaxy S8 Plus smartphone

Newer Android smartphones and tablets with USB-C ports will need to be compliant with USB Power Delivery

Google now requires Digital Wellbeing and USB-C PD charging standard for new Android phones | The Verge

Google will require ALL Android devices with USB-C to support USB-PD | AusDroid

Google requires new Android devices with Type-C ports to not break USB-PD compatibility | XDA Developers

What Is USB-PD And Why Is Google Enforcing It? | Gizmodo

USB Power Delivery explained | Android Authority

My Comments

A feature that is asked for with smartphones and tablets is to support fast battery charging as well as the ability to operate the mobile device on external power while it charges.

Dell XPS 13 2-in-1 Ultrabook - USB-C power

… to have the same kind of USB-C power-supply connectivity as this Dell XPS 13 2-in-1 Ultrabook

Typically this was satisfied by USB battery chargers working up to 5V 2.4A and feeding the device from a USB Type-A socket to a USB Micro-B, USB-C or Apple Lightning (MFi) port. As well, chipset manufacturers like Qualcomm introduced proprietary fast-charge solutions that different phone manufacturers implemented. These required the use of chargers that had the corresponding chipset circuitry and often they were offered by the phone’s manufacturer as a supplied or “official” accessory.

But Google are now requiring that Android devices that have a USB-C connection are to fully support USB Power Delivery. This was initially a recommended feature but from September 2019 it will be a mandatory feature for new Android smartphones to gain full software support like Google Play Services and the Google Play Store.

USB Power Delivery is already implemented as the power source for laptops like recent iterations of the Dell XPS 13 or Apple MacBook Air or as a power-source option for USB-C-equipped laptops like the Dell Inspiron 14 5000 2-in-1 convertible laptop. This is augmented with the availability of power-supply devices working to this standard such as battery packs or USB-C monitors.

Here, Google wants to implement the USB-PD standard for the Android platform for a number of reasons. Here USB-PD implements a standard voltage-and-current ladder to supply power to the device according to what the power-supply device can offer and what the device can take. Therefore an Android device manufacturer can design a device to take the right power level to, perhaps, facilitate fast-charging or high-performance operation while connected to a USB-PD power source.

As well, the standard is a known common standard that is managed by USB Implementers Forum rather than a device or chipset vendor for the benefit of the industry. This puts less pressure on power-supply vendors to cater to different proprietary fast-charging requirements.

This standard will also accelerate the availability of USB-PD-compliant power-supply designs for every sort of application and at price points that appeal to everyone. It can also encourage innovation when it comes to power-supply design whether this is for one or more devices or to work from an internal battery, 100-250V AC mains power or 12-24V DC vehicle/marine/aircraft power.

Householders won’t even have to worry about the number of USB chargers available that will charge their mobile device quickly. As well, the environment will benefit because of the reduced number of useable chargers going to landfill but the reality with these chargers is that they are still kept available as “spare” or “convenience” chargers until they fail to function.

USB Power Delivery can also allow for a mobile device to be a power source for a peripheral like a portable hard disk or a USB digital noise-cancelling headset. This may require the mobile device to be equipped with two USB-C sockets if it is to be of use with people who need to be able to run their devices from external power.

Personally, I could see this happening that someone will engineer a cost-effective way to have a USB-PD-compliant power supply to simply be a general-purpose power supply. This will end up with this technology being used simply to power all sorts of lighting, novelties and other devices, like what is happening with the current USB specification.

Google’s approach with mandating the use of USB Power Delivery for all Android mobile devices equipped with USB-C connectors will keep up Android’s fame as the mobile platform built on common open standards.

Australian media raises the issue of fake celebrity and brand endorsements

Article

Event page for spammy Facebook event

Facebook is one of many online platforms being used for fake celebrity and brand endorsements

Networks warn of fake ads, scams. | TV Tonight

Media Watch broadcast on this topic | ABC

My Comments

An issue that has been called out at the end of April this year is the improper use of endorsements by celebrities and brands by online snake-oil salesmen.

ABC’s Media Watch and TV Tonight talked of this situation appearing on Facebook and other online advertising platforms. Typically the people and entities being affected were household names associated with the “screen of respect” in the household i.e. the TV screen in the lounge room. It ranged from the free-to-air broadcasters themselves including the ABC who adheres strictly to the principles established by the BBC about endorsement of commercial goods and services, as well as TV shows like “The Project” or “Sunrise”, or TV’s key personalities like Eddie McGuire and Jessica Rowe.

Lifehacker Website

…. as are online advertising platforms

Typically the ads containing the fake endorsements would appear as part of Facebook’s News Feed or in Google’s advertising networks, especially the search-driven Adwords network. I also see this as being of risk with other online ad networks that operate on a self-serve process and offer low-risk high-return advertising packages such as “cost-per-click-only” deals and had called this out in an earlier article about malvertisement activity.

There has been recent investigation activity by the Australian Competition and Consumer Commission concerning the behaviour of the Silicon Valley online-media giants and their impact on traditional media around the world. It will also include issues relating to Google and its control over online search and display advertising.

Facebook have been engaging in efforts to combat spam, inauthentic account behaviour and similar activity across its social-network brands. But they have found that it is a “whack-a-mole” effort where other similar sites or the same site pops up even if they shut it down successfully. I would suspect that a lot of these situations are based around pages or ads linking to a Website hosted somewhere on the Internet.

A question that was raised regarding this kind of behaviour is whether Facebook, Google and others should be making money out of these scam ads that come across their online platforms. This question would extend to the “estate agents” and “landlords” of cyberspace i.e. the domain-name brokers and the Webhosts who offer domain names or Webhosting space to people to use for their online presence.

There is also the idea of maintaining a respectable brand-safe family-and-workplace-friendly media experience in the online world which would be very difficult. This issue affects both the advertisers who want to work in a respectable brand-safe environment along with online publishers who don’t want their publications to convey a downmarket image especially if the invest time and money in creating quality content.

As we see more ad-funded online content appear, there will be the call by brands, publishers and users to gain control over the advertising ecosystem to keep scam advertising along with malvertisements at bay along with working against ad fraud. It will also include verifying the legitimacy of any endorsements that are associated with a brand or personality.

A good practice for advertisers and publishers in the online space would be to keep tabs on the online advertising beheaviour that is taking place. For example, an advertiser can keep reporting questionable impressions of their advertising campaigns including improper endorsement activity while a publisher can report ads for fly-by-night activity that appear in their advertising space to the ad networks they use. Or users could report questionable ads on the Social Web to the various social network platforms they see them appear on.

The battle’s on for streaming-music services

Articles

Spotify Windows 10 Store port

Spotify’s ad-supported free music service faces competition from Amazon and Google

Free ad-supported service tier

Amazon Music’s free ad-supported tier goes live, but only for Alexa users | The Verge

Amazon and Google Are Making Music Free — And That Could Be a Big Headache for Spotify | Rolling Stone

Hi-Fi-grade premium service tier from Amazon

Amazon may be working on a high-fidelity music streaming service | Engadget

Amazon Planning To Hi-Fi Music Streaming Service: Report | Android Headlines

Amazon Music rolls out a lossless streaming tier that Spotify and Apple can’t match | The Verge

From the horse’s mouth

Amazon

Amazon Music HD (Product Page – Sign up here)

My Comments

The Silicon Valley establishment are realising that other companies are offering streaming-music services that offer service options that they don’t provide in their own services.

Ad-supported free-to-end-user service tier

Amazon Echo on kitchen bench press photo courtesy of Amazon USA

The Amazon Echo will benefit from Amazon’s free music service

One of these is a free-to-end-user service option which is supported by audio advertising that plays in a similar manner to commercial free-to-air music radio.

Spotify had, for a long time, established its streaming-music service on a “freemium” model with an ad-supported basic service tier free to the end-user. This is alongside their Premium service tier which can be fully enjoyed on your mobile device or Spotify Connect endpoint audio devices and without advertising.

The advertising models included display advertising on the user interface along with radio-commercial-type audio ads at regular intervals. They also offer to marketers advertising ideas like sponsored playlists or sponsored listening sessions.

Now Amazon and Google are offering a free-music ad-supported streaming tier for their “online jukeboxes” but this will be limited to their smart-speaker platforms rather than a Web-based or mobile-based experience. There will also be a limited music offering available through this music tier.

Premium hi-fi-grade service tier

Cambridge Audio / Rega hi-fi system

Amazon to undercut Tidal and Deezer when delivering a streaming music service fit to play through hi-fi equipment

The other is a premium streaming service that yields at least CD-grade audio fit to be played through that hi-fi system rather than an experience similar to FM radio.

TiDAL and Deezer based their music-streaming service on listeners who value high-quality sound for a long time. You may have heard music streamed from one or both of these services if you have recently attended a hi-fi show like any of the Chester Group hi-fi shows where I have heard TiDAL in action, or visited a boutique hi-fi or home-AV store.

Amazon aren’t taking this lightly and are offering the HD and Ultra HD service tiers which are the hi-fi-grade premium service tiers for their Amazon Music Unlimited streaming-music service. This is priced at US$15 per month with a view to undercut TiDAL and Deezer and is also targeted towards people who use Alexa-platform audio devices with their hi-fi system or use an Alexa-based network multiroom setup.

The Amazon service offers the high-quality service as two tiers – the HD one that is equivalent to CD quality and the Ultra HD one that is equivalent to “master quality”. These use the FLAC codec to trasfer the music to your equipment and you may find that the HD tier is similar to what you get if you are “ripping” a CD to FLAC files with, perhaps, Windows Media Player in Windows 10.  They are working with the record labels to license their music libraries to this service in order to have more high-grade content.

What is this to lead to

I see this opening up the floodgates for a highly-volatile streaming-music service market with companies wanting to cut in with entry-level free tiers driven by advertising or premium hi-fi-grade subscription tiers for those who value high-quality sound. Here, I would see at most of these companies running a three-tier music service for consumers – an ad-supported limited-content free service, a standard package with the whole library delivered ad-free and a premium package that has access to the whole library with CD-grade or master-grade audio.

There will be some factors that will allow each streaming-music service to differentiate themselves in a crowded market. They will become more important as a way to attract new subscribers or retain their existing subscriber base. It will also become important in encouraging people who have subscriptions with all of the services to focus their attention to a particular service.

One of these would be the quantity and quality of music playlists, especially curated playlists. Another would be the richness of information available to the user about the performers, composers, genres and other factors regarding the music library.

There will also be whether the music library contains underrepresented content and how much of this content is available to the users. This includes whether they offer a classical-music service with the expectations of such a service like composer-based searching.

Another issue that will show up is the provision of client-side support in standalone audio equipment so you aren’t running extra software on a computer or mobile device to get the music from that service to the speakers. This will also include having software for these services integrated in your car’s dashboard.

There will be the issue of what kind of partnerships the streaming-music service provider can have with the business community. It ranges from  “business music” service tiers with music properly licensed for public-performance on business premises to advertising and sponsorship arrangements like what Spotify has achieved.

As far as the creative team behind the music is concerned, a differentiation factor that will come about is how each streaming-music service renumerates these teams. It is whether they are the composers, arrangers, lyricists or music publishers behind the songs or the performers and record labels behind the recordings.

There will also be the issue of encouraging other vendors to tie-in streaming-music subscription as part of a package deal. This could be through an ISP or telco providing this service as part of an Internet or mobile-telephony service plan. Or buying a piece of equipment like an Internet radio could have you benefit from reduced subscription costs for a particular streaming-music service.

What I see of the online music-streaming market is something that will be very volatile and competitive.

UPDATE

19 September 2019 – Amazon formally launches the HD and Ultra HD hi-fi-quality service tiers for their Music Unlimited streaming service.

Celebrity voices to become a new option for voice assistants

Article

How to Make John Legend Your Google Assistant Voice | Tom’s Guide

Google Assistant launches first celebrity cameo with John Legend | CNet

How to make John Legend sing to you as your new Google Assistant voice | CNet

From the horse’s mouth

Google

Hey Google, talk like a Legend {Blog Post)

Video – Click or tap to play

My Comments

Google is trying out a product-differentiating idea of using celebrity voices as an optional voice that answers you when you use their Google Assistant.

This practice of using celebrity voices as part of consumer electronics and communications devices dates back to the era of telephone answering machines. Here, people could buy “phone funnies” or “ape tapes” which featured one-liners or funny messages typically recorded by famous voices such as some of radio’s and TV’s household names. It was replaced through the 90s with downloadable quotes that you can use for your computer’s audio prompts or, eventually, for your mobile phone’s ringtone.

Now Google has worked on the idea of creating what I would call a “voice font” which uses a particular voice to annunciate text provided in a text-to-speech context. This is equivalent to the use of a typeface to determine how printed text looks. It also encompasses the use of pre-recorded responses that are used for certain questions, typically underscoring the particular voice’s character.

The technology Google is using is called WaveNet which implements the neural-network and machine-learning concept to synthesise the various voices in a highly-accurate way. But to acquire the framework that describes a particular voice, the actor would have to record predefined scripts which bring out the nuances in their voices. It is part of an effort to provide a natural-sounding voice-driven user experience for applications where the speech output is varied programmatically such as voice-driven assistants or interactive voice response.

At the moment, this approach can only happen with actors who are alive and can come in to a studio. But I would see WaveNet and similar technologies eventually set up to work from extant recordings where the actor isn’t working to a special script used for capturing their voice’s attributes, including where the talent’s voice competes with other sounds like background music or sound effects . By working from these recordings, it could be about using the voices of evergreen talent that had passed on or using the voices that the talent used while performing in particular roles that underscored their fame. A good example of this application are the actors who performed in those classic British TV sitcoms of the 1970s or using Peter Sellers’, Spike Milligan’s, Harry Secombe’s and Michael Bentine’s voices as they sounded in the Goon Show radio comedy.

Google is presenting this in the form of a special-issue “voice font” representing John Legend, an actor and singer-songwriter who sung alongside the likes of Alicia Keys and Janet Jackson. Here, it is being used as a voice that one can implement on their Google Home, Android phone or other Google-Assistant device, responding to particular questions you ask of that assistant.

Amazon and others won’t take this lying down especially where the voice-driven assistant market is very competitive. As well, there will be the market pressure for third parties to implement this kind of technology in their voice-driven applications such as navigation systems in order to improve and customise the user experience.

Google to keep deep records of political ads served on their platforms

Articles

Australian House of Representatives ballot box - press picture courtesy of Australian Electoral Commission

Are you sure you are casting your vote without undue influence?

Google Releases Political Ad Database and Trump Is the Big Winner | Gizmodo

From the horse’s mouth

Google

Introducing A New Transparency Report For Political Ads (Blog Post)

Transparency Report – Political Advertising On Google (Currently relevant to federal elections in the USA)

Advertising Policies Help Page – Political Advertising (Key details apply to USA Federal elections only)

My Comments

If you use YouTube as a free user or surf around the Internet to most ad-facilitated blogs and Websites like this one, you will find that the display ads hosted are provided by an ad network owned or managed by Google. Similarly, some free ad-funded mobile apps may be showing ads that are facilitated through Google’s ad networks. Similarly, some advertisers pay to have links to their online resources placed at the top of the Google search-results list.

Online ad - to be respected like advertising in printed media

Google to keep records of political ads that appear on these sites so they have the same kind of respect as traditional print ads

Over the past few years, there has been a strong conversation regarding the authenticity of political advertising on the online space thanks to the recent election-meddling and fake news scandals. This concern has been shown due to the fact that the online space easily transcends jurisdictional borders and isn’t as regulated as traditional broadcast, print and away-from-home advertising especially when it comes to political advertising.

Then there is also the fact that relatively-open publishing platforms can be used to present content of propaganda value as editorial-grade content. The discovery of this content can be facilitated through search engines and the Social Web whereupon the content can even be shared further.

Recently Facebook have taken action to require authentication of people and other entities behind ads hosted on their platforms and Pages or Public Profiles with high follower counts. This ins in conjunction to providing end-users access to archival information about ad campaigns ran on that platform. This is part of increased efforts by them and Google to gain control of political ads appearing on their platforms.

But Google have taken things further by requiring authentication and proof of legitimate residency in the USA for entities publishing political ads through Google-managed ad platforms that targeting American voters on a federal level. As well, they are keeping archival information about the political ads including the ads’ creatives, who sponsored the ad and how much is spent with Google on the campaign. They are even making available software “hooks” to this data for researchers, concerned citizens, political watchdog groups and the like to draw this data in to their IT systems for further research.

If you view a political ad in the USA on this site or other sites that use display advertising facilitated by Google, you will find out who is behind that ad if you click or tap on the blue arrow at the top right hand corner of that ad. Then you will see the disclosure details under the “Why This Ad” heading. Those of you who use YouTube can bring up this same information if you click or tap on the “i” (information) or three-dot icon while the ad is playing.

Google are intending to roll these requirements out for state-level and local-level campaigns within the USA as well as rolling out similar requirements with other countries and their sub-national jurisdictions. They also want to extend this vendor-based oversight towards issues-based political advertising which, in a lot of cases, makes up the bulk of that kind of advertising.

Personally I would also like to see Google and others who manage online ad platforms be able to “keep in the loop” with election-oversight authorities like the USA’s Federal Election Commission or the Australian Electoral Commission. Here, it can be used to identify inordinate political-donation and campaign-spending activity that political parties and others are engaging in.