Tag: Google

Articles

Spotify’s ad-supported free music service faces competition from Amazon and Google

Free ad-supported service tier

Amazon Music’s free ad-supported tier goes live, but only for Alexa users | The Verge

Amazon and Google Are Making Music Free — And That Could Be a Big Headache for Spotify | Rolling Stone

Hi-Fi-grade premium service tier from Amazon

Amazon may be working on a high-fidelity music streaming service | Engadget

Amazon Planning To Hi-Fi Music Streaming Service: Report | Android Headlines

Amazon Music rolls out a lossless streaming tier that Spotify and Apple can’t match | The Verge

From the horse’s mouth

Amazon

Amazon Music HD (Product Page – Sign up here)

My Comments

The Silicon Valley establishment are realising that other companies are offering streaming-music services that offer service options that they don’t provide in their own services.

Ad-supported free-to-end-user service tier

The Amazon Echo will benefit from Amazon’s free music service

One of these is a free-to-end-user service option which is supported by audio advertising that plays in a similar manner to commercial free-to-air music radio.

Spotify had, for a long time, established its streaming-music service on a “freemium” model with an ad-supported basic service tier free to the end-user. This is alongside their Premium service tier which can be fully enjoyed on your mobile device or Spotify Connect endpoint audio devices and without advertising.

The advertising models included display advertising on the user interface along with radio-commercial-type audio ads at regular intervals. They also offer to marketers advertising ideas like sponsored playlists or sponsored listening sessions.

Now Amazon and Google are offering a free-music ad-supported streaming tier for their “online jukeboxes” but this will be limited to their smart-speaker platforms rather than a Web-based or mobile-based experience. There will also be a limited music offering available through this music tier.

Premium hi-fi-grade service tier

Amazon to undercut Tidal and Deezer when delivering a streaming music service fit to play through hi-fi equipment

The other is a premium streaming service that yields at least CD-grade audio fit to be played through that hi-fi system rather than an experience similar to FM radio.

TiDAL and Deezer based their music-streaming service on listeners who value high-quality sound for a long time. You may have heard music streamed from one or both of these services if you have recently attended a hi-fi show like any of the Chester Group hi-fi shows where I have heard TiDAL in action, or visited a boutique hi-fi or home-AV store.

Amazon aren’t taking this lightly and are offering the HD and Ultra HD service tiers which are the hi-fi-grade premium service tiers for their Amazon Music Unlimited streaming-music service. This is priced at US$15 per month with a view to undercut TiDAL and Deezer and is also targeted towards people who use Alexa-platform audio devices with their hi-fi system or use an Alexa-based network multiroom setup.

The Amazon service offers the high-quality service as two tiers – the HD one that is equivalent to CD quality and the Ultra HD one that is equivalent to “master quality”. These use the FLAC codec to trasfer the music to your equipment and you may find that the HD tier is similar to what you get if you are “ripping” a CD to FLAC files with, perhaps, Windows Media Player in Windows 10.  They are working with the record labels to license their music libraries to this service in order to have more high-grade content.

What is this to lead to

I see this opening up the floodgates for a highly-volatile streaming-music service market with companies wanting to cut in with entry-level free tiers driven by advertising or premium hi-fi-grade subscription tiers for those who value high-quality sound. Here, I would see at most of these companies running a three-tier music service for consumers – an ad-supported limited-content free service, a standard package with the whole library delivered ad-free and a premium package that has access to the whole library with CD-grade or master-grade audio.

There will be some factors that will allow each streaming-music service to differentiate themselves in a crowded market. They will become more important as a way to attract new subscribers or retain their existing subscriber base. It will also become important in encouraging people who have subscriptions with all of the services to focus their attention to a particular service.

One of these would be the quantity and quality of music playlists, especially curated playlists. Another would be the richness of information available to the user about the performers, composers, genres and other factors regarding the music library.

There will also be whether the music library contains underrepresented content and how much of this content is available to the users. This includes whether they offer a classical-music service with the expectations of such a service like composer-based searching.

Another issue that will show up is the provision of client-side support in standalone audio equipment so you aren’t running extra software on a computer or mobile device to get the music from that service to the speakers. This will also include having software for these services integrated in your car’s dashboard.

There will be the issue of what kind of partnerships the streaming-music service provider can have with the business community. It ranges from  “business music” service tiers with music properly licensed for public-performance on business premises to advertising and sponsorship arrangements like what Spotify has achieved.

As far as the creative team behind the music is concerned, a differentiation factor that will come about is how each streaming-music service renumerates these teams. It is whether they are the composers, arrangers, lyricists or music publishers behind the songs or the performers and record labels behind the recordings.

There will also be the issue of encouraging other vendors to tie-in streaming-music subscription as part of a package deal. This could be through an ISP or telco providing this service as part of an Internet or mobile-telephony service plan. Or buying a piece of equipment like an Internet radio could have you benefit from reduced subscription costs for a particular streaming-music service.

What I see of the online music-streaming market is something that will be very volatile and competitive.

UPDATE

19 September 2019 – Amazon formally launches the HD and Ultra HD hi-fi-quality service tiers for their Music Unlimited streaming service.

Article

How to Make John Legend Your Google Assistant Voice | Tom’s Guide

Google Assistant launches first celebrity cameo with John Legend | CNet

How to make John Legend sing to you as your new Google Assistant voice | CNet

From the horse’s mouth

Google

Hey Google, talk like a Legend {Blog Post)

Video – Click or tap to play

My Comments

Google is trying out a product-differentiating idea of using celebrity voices as an optional voice that answers you when you use their Google Assistant.

This practice of using celebrity voices as part of consumer electronics and communications devices dates back to the era of telephone answering machines. Here, people could buy “phone funnies” or “ape tapes” which featured one-liners or funny messages typically recorded by famous voices such as some of radio’s and TV’s household names. It was replaced through the 90s with downloadable quotes that you can use for your computer’s audio prompts or, eventually, for your mobile phone’s ringtone.

Now Google has worked on the idea of creating what I would call a “voice font” which uses a particular voice to annunciate text provided in a text-to-speech context. This is equivalent to the use of a typeface to determine how printed text looks. It also encompasses the use of pre-recorded responses that are used for certain questions, typically underscoring the particular voice’s character.

The technology Google is using is called WaveNet which implements the neural-network and machine-learning concept to synthesise the various voices in a highly-accurate way. But to acquire the framework that describes a particular voice, the actor would have to record predefined scripts which bring out the nuances in their voices. It is part of an effort to provide a natural-sounding voice-driven user experience for applications where the speech output is varied programmatically such as voice-driven assistants or interactive voice response.

At the moment, this approach can only happen with actors who are alive and can come in to a studio. But I would see WaveNet and similar technologies eventually set up to work from extant recordings where the actor isn’t working to a special script used for capturing their voice’s attributes, including where the talent’s voice competes with other sounds like background music or sound effects . By working from these recordings, it could be about using the voices of evergreen talent that had passed on or using the voices that the talent used while performing in particular roles that underscored their fame. A good example of this application are the actors who performed in those classic British TV sitcoms of the 1970s or using Peter Sellers’, Spike Milligan’s, Harry Secombe’s and Michael Bentine’s voices as they sounded in the Goon Show radio comedy.

Google is presenting this in the form of a special-issue “voice font” representing John Legend, an actor and singer-songwriter who sung alongside the likes of Alicia Keys and Janet Jackson. Here, it is being used as a voice that one can implement on their Google Home, Android phone or other Google-Assistant device, responding to particular questions you ask of that assistant.

Amazon and others won’t take this lying down especially where the voice-driven assistant market is very competitive. As well, there will be the market pressure for third parties to implement this kind of technology in their voice-driven applications such as navigation systems in order to improve and customise the user experience.

Articles

It is being proven that the use of a hardware security key is making the login experience phish-proof

Google Employees’ Secret to Never Getting Phished Is Using Physical Security Keys | Gizmodo

U2F Security Keys Show Extreme Effectiveness Against Phishing | Tom’s Hardware

Google: Security Keys Neutralized Employee Phishing | Krebs On Security

My Comments

An issue that is being raised regarding SMS-driven two-factor authentication is that it can be used to facilitate phishing and other fraud against the user’s account. Here, it relies on the user receiving an SMS or voice call with a key value to enter in to the login user interface and this is totally dependent on the SMS or call being received at a particular phone number.

The area of risk being highlighted is that the user could be subjected to social engineering to “steer” their phone number to a mobile device under the hacker’s control. Or the IT infrastructure maintained by your mobile telephony provider could be hacked to “steer” your phone number somewhere else. The ease of “steering” your mobile phone number between devices is brought about thanks to a competitive-telephony requirement to “port” mobile or local numbers between competing telephony-service providers if a subscriber wishes to “jump ship” and use a different provider.

Google have proven that the use of hardware security keys that are part of the FIDO Allance’s U2F (Universal Second Factor) ecosystem are more secure than the SMS-based second-factor arrangement used by most online services. This is a “follow-on” from the traditional card-size or fob-size security token used by some banking services to verify their customers during the login process or when instantiating certain transactions.

Here, Google issued all their employees with a U2F-compliant security key and made it mandatory that their work accounts are secured with this key rather than passwords and one-time codes.

Most of these keys are connected to the host computer via plugging them in to a vacant USB port on that host. But there are or can be those that use Bluetooth and / or NFC “touch-and-go” technology to work with mobile devices.

Why are these U2F security keys more secure than the SMS-based two-factor authentication or app-based two-factor authentication? The main reason is that the U2F security key is a separate dedicated hardware device that works on an isolated system, rather than a backbone system dependent on mobile-telephony infrastructure or software that runs on a computer device that can be exposed to security exploits.

For most users, the concept of using a U2F-compliant security key for their data relates it to being the equivalent of the traditional key that you use to gain access to your home or car as in something you possess for that purpose. Most U2F-compliant security keys that use USB or Bluetooth would also require you to press a button to complete the authentication process. Again this is similar to actually turning that key in the lock to open that door.

This has underscored the “phish-proof” claim because a person who uses social engineering to make an attempt on the user’s credentials would also need to have the user’s security key to achieve a successful login. It is something that is similar to what happens when you use an ATM to withdraw cash from your bank account because you need to insert your account card in the machine and enter your PIN to commence the transaction.

What kind of support exists out there for U2F authentication? At the browser level, currently Chrome, Opera and Firefox provide native support but Firefox users would need to enable it manually. At the moment, there isn’t much production-level support for this technology at the operating-system level and a handful of applications, namely password-vault applications, provide native support for U2F authentication.

The issue of providing support for U2F authentication at the operating-system level is a real issue thanks to operating systems having an increased amount of native client-level support for online services “out of the box”. It also includes the use of Web browsers that are developed by the operating system’s vendor like Edge (Microsoft Windows) and Safari (Apple MacOS and iOS) with the operating system set up “out of the box” to use these browsers as the default Web browser. As well, Microsoft, Google and Apple implement their own platform-wide account systems for all of the services they provide.

Other questions that will end up being raised would be the use of hardware-key authentication in the context of single-sign-on arrangements including social-sign-on, along with the 10-foot lean-back user experience involving the TV set. The former situation is underscored through the popularity of Google, Facebook and Microsoft as user credential pools for other online and mobile services. This is while the latter situation would underscore console-based online gaming, interactive TV and video-on-demand services which are account-driven, with the idea of being able to support simplified or “other-device” user authentication experiences.

What has been proven is that easy-to-use dedicated security keys are a surefire means of achieving account security especially where the main attack vector is through social engineering.

Articles

Are you sure you are casting your vote without undue influence? (Courtesy of Australian Electoral Commission)

Facebook announces major changes to political ad policies | NBC News

Facebook reveals new political ad policies in wake of U.S. election | VentureBeat

What Can and Can’t You Do with Political Advertising on Facebook? | Spatially

Google Joins Facebook In Banning All Ads Related To Ireland’s Big Abortion Vote | Gizmodo

From the horse’s mouth

Facebook

Update on Our Advertising Transparency and Authenticity Efforts {Press Release)

Facebook will not be accepting referendum related ads from advertisers based outside of Ireland {Press Release)

Google

Supporting election integrity through greater advertising transparency (Blog Post)

My Comments

Over the last five months, a strong conversation has risen surrounding electioneering and political advertising on the online platforms including social media and online advertising.

The trends concerning this activity is that the political advertising spend is moving away from traditional print and broadcast media towards online media as we make more use of highly-portable computing devices to consume our information and entertainment.

Issues that have also been raised include the use of fake comments and pre-programmed auto-responding “bots” as part of political campaigns. This is alongside the rise of very divisive political campaigns during the 2016 Brexit and US Presidential election cycles that played on racial and religious prejudices. There is also the fact that nation states with improper intentions are seeing the idea of poisoning the information flow as another weapon in their cyber-warfare arsenal.

It has also been facilitated through the use of highly-focused data-driven campaign-targeting techniques based on factors like race, gender, location and interests, with this practice being highlighted in the Cambridge Analytica saga that caught up Facebook and Twitter.

As well, the online advertising and social media platforms have made it easy to create and maintain an advertising or editorial campaign that transcends jurisdictional borders. This is compared to traditional media that would be dependent on having the advertising material pass muster with the media outlet’s advertising staff in the outlet’s market before it hits the presses or the airwaves.

This issue will become more real with the use of addressable TV advertising which is currently practised with some advertising-based video-on-demand services and some cable-TV platforms but will become the norm with traditional linear TV being delivered through through the increasing use of interactive-TV platforms.

This technology would facilitate “hyper-targeting” of political campaigns such as municipal-level or postcode/ZIP-code targeting yet maintain the same “air of legitimacy” that the traditional TV experience provides, making it feasible to destabilise elections and civil discourse on the local-government level.

Election-oversight authorities in the various jurisdictions like the Australian Electoral Commission or the UK’s Electoral Commission have been doing battle with the online trend because most of the legislation and regulation surrounding political and election activities has been “set in stone” before the rise of the Internet. For example, in most jurisdictions, you will see or hear a disclosure tag after a political advertisement stating which organisation or individual was behind that ad. Or there will be financial reporting and auditing requirements for the election campaigns that take place before the polls.

Facebook and Google are having to face these realities through the use of updated advertising-platform policies which govern political advertising, But Facebook applies this to candidate-based campaigns and issues-based campaigns while Google applies this to candidate-based campaigns only at the time of writing.

Firstly there is a prohibition on political advertising from entities foreign to the jurisdiction that the ad is targeted for. This is in line with legislation and regulation implemented by most jurisdictions proscribing foreign donations to political campaigns affecting that jurisdiction.

This is augmented through a requirement for political advertisers to furnish proof of identity and residence in the targeted jurisdiction. In the case of Facebook, they apply this policy to pages and profiles with very large followings as well as ads. Similarly, they implement a postcard-based proof-of-residence procedure where they send a postcard by snail mail to the user’s US-based home / business address to very presence in the USA.

Facebook augments this requirement by using artificial-intelligence to flag if an ad is political or not, so they can make sure that the advertiser is complying with the requirements for political advertising on this platform.

Like with traditional media, political ads on both these platforms will be required to have a disclosure tag. But Facebook goes further by making this a hyperlink that end-users can click on to see details like verification documents, why the viewer saw the ad along with a link to the sponsoring organisation’s Facebook Page. This has more utility than the slide shown at the end of a TV or online ad, the voice-announcement at the end of a radio ad or small text at the bottom of a print-media ad or billboard poster which most of these tags represent.

Both of the Internet titans will also make sure details about these campaigns are available and transparent to end-users so they know what is going on. For example, Facebook requires advertisers to maintain a Facebook Page before they buy advertising on any of the Facebook-owned platforms. This will have a “View Ads” tab which includes details about targeting of each current and prior campaign with a four-year archive allowance.

Google has taken things further by making sure that political organisations, politicians, the media and journalists are aware of the resources they have to assure data security for their campaigns and other efforts. Here, they have prepared a “Protect Your Election” Webpage that highlights the resources that they provide that are relevant for each kind of player in a political campaign. This includes Project Shield to protect Websites against distributed denial-of-service attacks, along with enhanced security measures available to operators of Google Accounts associated with critical data.

Both companies have been implementing these procedures for North America with Facebook trying them out in Canada then “cementing” them in to the USA before the midterm Congress election cycle there. Both companies then took action to suspend political ads from foreign entities outside Ireland during the election cycle for the Eighth Amendment abortion referendum taking place in that country. Here, they have applied the prohibition until the close of polls on May 25 2018. Let’s not forget that these standards will be gradually rolled out in to other jurisdictions over time.

But what I would like to see is for companies who run online advertising and social-media activity to liaise strongly with election-oversight officials in the various jurisdictions especially if it affects a currently-running poll or one that is to take place in the near future. This is in order to advise these officials of any irregularities that are taking place with political advertising on their online platforms or for the officials to notify them about issues or threats that can manifest through the advertising process.

Articles

JBL Link View – one of the smart displays that is Google’s answer to the Amazon Echo Show (Press picture courtesy of Harman International)

Google takes on Echo Show with four new smart displays | CNet

Google’s routines look ready for prime time at CES | CNet

Google unleashes ‘smart displays’ loaded with Google Assistant | PC World

Lenovo Smart Display makes Google Assistant a smart home sidekick | PC World

Lenovo announces Google Assistant-powered Smart Display | Android Authority

From the horse’s mouth

Google

New devices and more: what’s in store for the Google Assistant this year (Blog Post)

Lenovo

Seeing is Believing on the New Lenovo™ Smart Display – with the Google Assistant™ Built In (Blog Post)

JBL

JBL® Announces LINK View, A Smart Display Speaker with The Google Assistant (Press Release)

My Comments

Google is now giving the Amazon Echo Show something to worry about

Amazon has become the first company to integrate visual support in their voice-driven home assistant platform. This is in the form of the Echn Show and Echo Spot being “smart displays” with the ability to show text or other visual information to augment Alexa’s replies.

Now Google is answering Amazon by having a few other companies launch smart-display devices that work on their Google Home (Assistant) platform. The Consumer Electronics Show 2018 has effectively become the time for a showdown between both voice-driven home-assistant platforms.

These devices have the ability to work as a videophone thanks to integrated cameras and will have improved powerful speakers and microphone arrays. But they will miss out on the ability to show up Web pages. Rather they will provide visual feedback for Google Assistant replies or show videos at your command.

Lenovo has announced two of these smart displays – one with an 8” screen and grey back panel and one with a 10” screen and a bamboo back panel. Both of these units, equipped with the mono speaker and a touch screen can be positioned in a horizontal or vertical manner. They also have a switch to turn off the microphones along with a privacy shutter for their cameras.

JBL also premiered the Link View which has an 8” display but has stereo speakers and a rear-mounted passive radiator for that extra bass kick in the sound. LG and Sony are to release similar smart displays through the coming year thus building up Google Assistant’s position in this space.

But Google is integrating their Assistant (Home) platform in more smart speakers and TVs with some extant Android TVs from TCL, AirTV, Xiaomi and Skyworth having this function provided through a software update. Funai, Haier, Hisense, Westinghouse, Changhong and Element will roll this functionality in newer Android TVs that will be released this year. Of course, LG is integrating this functionality in their 4K UHD TVs.

You can’t escape Google Assistant when you get in to your car because it will be part of the Android Auto platform which a significant number of vehicle builders and aftermarket infotainment manufacturers are implementing.

What I see of this is that it will lead to a showdown between Google and Amazon regarding the voice-driven home assistant platforms that they offer. Who knows what else they could be lining up to answer each other with?

Article

ThinkBroadband Forum – an example of a forum where content moderation can be simplified using Google Perspective

Google’s new innovative technology aims to combat online trolls | Android Authority

My Comments

Previously, I wrote an article regarding the Internet troll problem faced by people who have an Internet presence on a social network, forum, chat-room or similar environment. It is where they face toxic comments and online harassment on these boards from miscreants who use their presence there to make trouble.

A small business’s Facebook page – Google Perspective can make the management of these pages simple when it comes to visitor comments left on these pages

This is made worse for those of us who operate a corporate Internet presence on these environments for their business or other organisation or moderate a forum, blog or similar online presence. In some cases, it has caused some of us not to run these forums at all or turn off commenting ability for the blogs or other online content we publish.

But Google has come to the fore by developing software that allows moderators and users to gain better control over toxic Internet comments. This is based on a human-driven review cycle for comments such as end-users reporting or moderators disallowing comments discovered to be toxic. The Google Perspective software described here learns from the identified troublesome comments in order to determine what happens with new comments.

It is being offered as a set of application-programming-interface “hooks” that can be integrated with content-management systems, social networks and the like. But who knows how long it would take for the APIs that support this functionality to be offered simply as “wrapper” plugins for the popular extensible content-management or forum-management platforms. Similarly, an “outboard” comment-host like Livefyre or Disqus could benefit through offering the Google Perspective technology as a feature to help moderators with manage incoming contents.

They promoted the ability for a moderator to use Perspective to conditionally manage comments that are to be held for moderation or to red-flag potential “flame-wars” and miscreants. But they also put forward the idea for users to filter or sort comments by toxicity which can be of use for most of us who simply don’t want to waste time reading that junk.

What I see of this is that the Google Perspective comment-management software is something that could make it easy for those of us involved in the Internet conversation to make it easy to dodge the troublemakers.

Article – From the horse’s mouth

Google Arts And Culture 

Blog Post

Virtual Tour – 10 Downing Street

My Comments

One of the most important halls of power in the world has been 10 Downing Street, where the British Prime Minister lives and the most important rooms of this place have been taken further with Google’s virtual-reality tour.

Here, Google had made this place, normally off-limits to the public, available in a manner that you can browse around the public rooms associated with Britain’s political life, especially where they were underscored by two key Prime Ministers – Harold Wilson and Margaret Thatcher.

It works just as well with your regular computer or a mobile device and you can enjoy this with the Google Cardboard virtual-reality viewer. If you use a regular computer that doesn’t implement a touch screen, you can get a similar benefit using a scrollwheel-enabled mouse or a multitouch-capable trackpad. Here you can zoom in on some of the pictures in the rooms or the Grand Staircase using that zoom gesture for the touchscreen or multitouch-capable trackpad or operate the scrollwheel on your mouse.

Anyone who is studying British history or the politics associated with countries that follow the Westminster system should have a look at this virtual-reality tour that underscores where one of the most important politicians has always lived.