Tag: Instagram

SwabDogsOfInstagram–an Instagram account to provide light relief in these times

Articles

The Swab Dogs Instagram Account Is the Too-Pure Antidote to Covid – And What Lockdown Melbourne Needs Right Now (broadsheet.com.au)

CUTE! Swab Dogs on Instagram – MamaMag

Meet the COVID-19 ‘swab dogs’ of Melbourne making everyone smile – ABC News

coronavirus victoria: ‘Swab dogs’ brighten testing days (9news.com.au)

Instagram account

Chipper (@swabdogsofinsta) • Instagram photos and videos

 

View this post on Instagram

 

A post shared by Chipper (@swabdogsofinsta)

My Comments

As part of the ongoing effort to tackle the COVID-19 coronavirus plague, many a jurisdiction is setting up COVID-19 testing facilities around their cities and towns. These are to identify who has and hasn’t caught this virus so proper measures can be taken.

In most situations the tests being done are PCR-based tests that require a mucus sample to be taken from the patient’s nose and throat for analysis, with the results coming through by at the most 24 hours. An increasing number of these facilities are of the “drive-through” kind where the patients drive up to the facilities and the nurses take the swabs from the patients while they sit in their cars.

But staff at one such “pop-up” facility in Melbourne noticed that most of the patients coming through that site had a dog with them in their car. Typically patients did this due to the pet being a security blanket or simply to take the dog out in the car with them. As well the staff, who were working long days in full PPE clothing, found that the presence of these furry companions in the patients’ cars as something to lift their spirits.

One of the staff noticed this and asked patients if they can take photos of their canine companions then, when the patient agreed, they took the photos. These ended up on a special Instagram account which was effectively a “photo reel” of these dog and other animal pictures.

This has started to come popular with more staff at other drive-through COVID testing clinics contributing these images to the account’s photo roll especially as pop-up testing clinics relocated around the city. Even other drive-through testing sites around Australia and the rest of the world were contributing the pictures of their patients’ furry companions to this reel. Of course, being started in Australia, the “SwabDogsOfInsta” account features a few kelpies and Australian Cattle Dogs (Blue Heelers) as part of the montage.

The “SwabDogsOfInsta” ended up as a popular Instagram account to follow around the world with significant media coverage about it. People would leave various lovely comments about these dogs with some referencing the animal in the photo being similar to one they had at some point in their life journey. As well, these pictures come in to their own to cheer everyone up during these difficult times.

Even with the newer COVID Omicron variant doing the rounds and these drive-through testing clinics being “bogged” with many people seeking PCR-based swab tests, this reel is being built out with more of the dogs that are accompanying the many patients at the facilities.

If Instagram had the ability to work with screen-saver / automatic-wallpaper-changer software or electronic picture frames and has the ability to show particular accounts’ images on that kind of software or hardware, this could be the kind of account that would work well with such a setup.

But simply, it’s a good account to add to your Instagram “follow” collection if you are wanting something that takes your mind off difficult times.

Facebook now offers a way to turn off political ads on its main platforms

Article Facebook login page

Don’t want political ads in your Facebook or Instagram feed? You’ll be able to turn that off | CNet

From the horse’s mouth

Facebook

Launching The Largest Voting Information Effort in US History (Press Release)

Videos

Control Political Ad Content on Facebook (Click or tap to play)

Control Political Ad Content on Instagram (Click or tap to play)

My Comments

Facebook is introducing a feature that allows its users to effectively “mute” political advertising including issues-driven advertising on their main social-Web platform as well as Instagram.

This feature will be available to USA-based accounts as part of Facebook’s voter-information features for the 2020 Presidential Elections. That includes information on how and where to register along with where and when to vote, including early-voting (pre-poll voting) and postal-voting information. It underscores Facebook’s role as part of Silicon Valley’s effort to “get out the vote” in the USA.

Personally I am not sure whether this setup will provide information relevant to American expats who have moved to other countries like how their local US embassy or consulate is facilitating their vote. It is because in most cases these expats will still have voting rights of some sort for US elections.

The option will be available in the “Ad Preferences” option for your platform’s user-account settings on both Facebook and Instagram. Or both platforms will have a contextual option, highlighted under a stylised “i”, available for political ads allowing you to see fewer ads of this type, This can be set up using your Web-based user experience or the official native mobile-platform apps that you use for working these platforms with.

Of course, there won’t be the ability to regulate editorial content from media organisations that is posted or shared through Facebook or Instagram. This will be an issue when you deal with media outlets that have a highly-partisan editorial policy. Nor will there be the ability to control posts, shares and comments from Pages and Profiles that aren’t shared as a paid advertisement.

There may also be questions about whether your favourite politician’s, political party’s or civic-society organiation’s Facebook or Instagram traffic will appear in your platform’s main view especially if they pay to increase viewership of these posts. It can be of concern for those of us who have a strong role in political and civic society and see the Facebook traffic as a “news-ticker” for the political entities we engage with.

Facebook has an intent to roll this feature out to other countries where they have established systems for managing and monitoring political advertising on their platforms. At least they are the first online ad platform that allows users to have control over the political and issue advertising that they see while they use that platform.

Instagram is offering a video service that competes against YouTube

Article

Instagram – now supporting IGTV and competing with YouTube

Instagram is launching its YouTube clone, IGTV, on Android in a few weeks | Android

IGTV in action

Authority

Meet Instagram’s YouTube Clone: IGTV | Gizmodo Australia

Here’s IGTV: Instagram’s vertical answer to YouTube | FastCompany

My Comments

There have been some recent situations where YouTube has become arrogant with how they treat end-users, content creators and advertisers thanks to their effective monopoly position for user-generated video content. One of these was a fight that Google and Amazon got into over voice-driven personal assistants and this led to Google removing YouTube support from Amazon’s Echo Show smart display. I even wrote that it is high time that YouTube faces competition in order to lift its game.

Initially Framasoft who is a French developers got working on an open-source video-distribution mechanism called “PeerTube” with a view to have it compete against YouTube.

But Instagram, owned by Facebook, have set up their own video-sharing platform called IGTV. This will be available as a separate iOS/Android mobile-platform app but also allow the clips to appear on your main Instagram user experience.

Initially this service will offer video in a vertical format for up to 1 hour long. The format is chosen to complement the fact that it is likely to be used on a smartphone or tablet that is handheld. The one-hour length will be offered to select content creators rather than to everyone while most of us will end up with 10 minutes. This may also appeal to the creation of “snackable” video content.

Currently Instagram offers video posting for 60 seconds on its main feed or 15 seconds in its Stories function. This is why I often see Stories pertaining to the same event having many videos daisy-chained.

The IGTV user experience will have you immediately begin watching video content from whoever you follow on Instagram. There will be playlist categories like “For You” (videos recommended for you), “Following” (videos from whom you follow), “Popular” (popular content) and “Continue Watching” (clips you are already working through).

The social-media aspect will allow you to like or comment on videos as well as sharing them to your friends using Instagram’s Direct mode. As well, each Instagram creator will have their own IGTV channel which will host the longer clips.

A question that can easily come up is whether Instagram will make it work for usage beyond mobile-platform viewing. This means support for horizontal aspect ratios, or viewing on other devices like snart-display devices of the Echo Home ilk, regular computers or Smart TV / set-top devices including games consoles.

It is an effort by Instagram and Facebook to compete for video viewers and creators but I see the limitation to the vertical format as being a limitation if the idea is to directly compete with YouTube. But Facebook and Instagram need to look at what YouTube isn’t offering and the platforms they have deserted in order to provide an edge over them.