Tag: promotion campaigns

KFC puts forward the idea of a flexible Bluetooth keyboard as a tray-mat

Article

KFC Puts Keyboards In Trays So Greasy Chicken Fingers Can Keep Texting | Gizmodo

My Comments

The fast-food industry are always working on ways to promote their wares and one way they have always used is the “tray-mat” which is a sheet of paper with promotional material printed on it that is placed on the serving trays. In some cases, especially with McDonalds, this is also used as part of a sweepstakes or competition where you can win prizes and, of course, these end up as a take-home collectable or souvenir.

But the KFC franchises in Germany have taken this further by integrating a Bluetooth keyboard in one of these tray-mats. Here, they pitch the idea of keeping your greasy fingers off the smartphone screen while you type out replies to SMS, social-media or other messages. This exploits the standard Bluetooth HID Device Profile supported by the mobile operating systems and pairs with the host device when powered on.

Do I see this as being more than a promotional gimmick or toy? It can be an alternative to various’”laser-projector” ideas that project the keyboard to a surface like a table or desk and could have appeal for wherever you have to enter text in a dirty environment. It is also a way to prove that Bluetooth can be integrated in paper, flexible plastic, cloth and similar materials and can be implemented with these materials as a human interface device.

In this context, the flexible Bluetooth keyboard could work well as a “roll-up” keyboard or as part of a loose-leaf folder system whether as a binder, divider or a leaf. Use of different layouts could come in handy like a piano keyboard for music input or a group of buttons that work with particular apps.

Other manufacturers can yield more cool devices now

Click to view: Samsung’s latest video / TV ad for the Galaxy S 3

My Comments

Just lately, as Apple were launching the iPhone 5 and the fanbois were lininig up outside the Apple Stores or mobile-carrier outlets to be the first to get this phone, Samsung have been running a video campaign about how more advanced their phones are compared to the Apple product.

Previously, I touched on Android’s competitive-environment abilities such as the use of other browsers or ability to shift content to the phone using the computer’s file system. This has also underscored the ability to provide paths to innovation that we are seeing in devices that work to this platform. The commercial that I am referring to, along with other Samsung TV commercials for the Galaxy S3, even emphasised the near-field communication technology as a content-transfer technology rather than just as an authentication technology, thanks to Android Beam.

Similarly, the latest crop of Windows-based computers that appeared over the last few years are showing that this operating environment is still a breeding ground for innovation. One key feature that we will be seeing more of is the touchscreen on these computers, most of which will have this feature work alongside a supplied or standards-compliant optional keyboard. I even reviewed a taste of things to come when I reviewed the Sony VAIO J Series all-in-one desktop. This was also augmented when I heard of a Toshiba Ultrabook that was to come with an NFC, which could support file transfer in the Android Beam manner.

This is showing that there are other companies and IT operating platforms out there who can make and improve the technology that maintains the “cool factor” in its use, rather than only one company with its platforms. It is the sign of healthy competition when this kind of innovation takes place.