Amazon positions Alexa as the landline phone replacement

Articles Amazon Echo Show in kitchen press picture courtesy of Amazon

Echo Show

Amazon officially unveils touchscreen Echo Show | The Verge

Amazon launches Echo Show smart speaker with touchscreen and video calling | The Guardian

Alexa Calling And Messaging

Amazon now lets you make hands-free calls on all Alexa devices | Mashable

Amazon enables free calls and messages on all Echo devices with Alexa Calling | TechCrunch

From the horse’s mouth

Amazon

Product Pages

Echo Show

Alexa Calling And Messaging

My Comments

Amazon is treading in hot water here by taking the Alexa voice-driven home assistant platform further as an IP-telephony platform.

This has come about with the arrival of the Echo Show videophone which is equipped with a 7” colour LCD touchscreen. For its audio, it is equipped with a pair of Dolby-optimised speakers and an eight-microphone array.

Amazon Echo on kitchen bench press photo courtesy of Amazon USA

The Amazon Echo with the Alexa platform now expected to be an IP telephone

The video functionality allows it to be an IP videophone that is part of the Alexa Calling And Messaging IP-telephony platform but be able to show Daily Flash news reports which I would see as being similar to those “newsbreaks” you see on TV. There is also the ability to run YouTube videos including those many cat videos, but Amazon is adding to the Alexa API the ability for any of the Skills to show visual information on the screen when you summon her. It can also show vision from network security cameras that are compatible with the Amazon Alexa ecosystem.

But the driver feature behind this device is that Alexa platform is running its own IP-telephony system that is driven by your voice. Here, you can place free calls or send voice messages to others who have any Amazon Echo device or the Alexa iOS or Android mobile-platform app, with the ability to place videocalls between Amazon Echo Show devices. There is a “Drop In” functionality where you can speak through to another Alexa-platform subscriber during a time window that the subscriber specifies without the subscriber doing anything to answer the call.

Social networks and mobile messaging

Amazon to become part of this crowded space of IP-messaging and social networking platforms

This service is another IP telephony platform that is competing with Skype, Viber, Facebook Messenger, Apple iMessage/Facetime and others. Here, I see this as the start of a highly-crowded field where your smartphone will end up with many IP-telephony apps and you will have to decide which one to use to call your friends.

Some of the computer press also see it as a virtual landline telephone which may be seen as superfluous in the iPhone age. But there is a reality where these services are seen as a “catch-all” connection for a household or business. Similarly, a significant number of the older generation of telephone users place importance on these services due to these people relying on them for most of their lives. I also see it as being similar to various “smart landline telephone” efforts like the Telstra T-Hub and the Archos 35 Smart Home Phone, something that telcos are pushing as part of offering multiple-play consumer telecommunications services.

Using the common household phone

But do we expect Amazon Echo to serve a similar role to the traditional household telephone

What Amazon could do is either use one of the established over-the-top IP-telephony services for their Alexa Calling And Messaging service and say that it is powered by that platform. Or they could offer “gateway functionality” to one or more of these platforms so users can call people who are on these platforms for free. It would allow for a consolidated user experience for people who have contacts existing across one or more platforms. Similarly, Amazon could provide an on-ramp that telcos can exploit to allow Alexa users to place calls to landline or mobile telephony users including leaving messages on the telephony-service users’ voicemail services.

It is showing that a crowded marketplace is starting to exist for over-the-top IP-telephony services with customers having to place themselves on multiple IP-telephony platforms to be able to be reached in this manner.

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