Gateway back in Australia

From the late 80s through to now, Gateway 2000 Computers, one of the early “PC clone” manufacturers had existed alongside Dell as a mail-order “reseller” outfit. They had a major stronghold in this early market primarily by selling “build-to-order” computers in a similar vein to Dell, and had used the “cow” theme in most of their advertising. They even took out “themed” multi-page advertisements in the computer press, with such themes as 1950s USA, Wild West, soap operas and the like. Since 2000, they renamed themselves simply as Gateway Computers, but still maintained the “cow” theme.

They had sold some of their products to markets like Australia, both through direct order and, later on, through “bricks and mortar” shops. But economic conditions such as the bursting of the “dotcom bubble” had taken a toll on the company and they pulled out of overseas markets and moved towards just being an Acer-controlled computer wholesaler who sells through major online and “bricks-and-mortar” shops.

Now, they have reappeared in Australia through “Geek Central” who is a small computer dealer with two shops, one of which is in the CBD (downtown) area, and an online-order business. Here, they are focusing more on notebook computers “across the board”, including netbooks.

I had noticed this today when Geek Central had a display of Gateway notebooks with a sign that “Gateway’s back” at the Digital Lifestyle Expo in Melbourne. It certainly shows that some brands may live on in other forms.

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