Time to play some smooth-sounding yacht rock! Personal electronics devices are coming on the market that show a style that doesn’t look out of place in that hotel room at Intercontinental Melbourne The Rialto or in that nice BMW or luxury yacht.
How is this coming about? Here, manufacturers are paying attention to how a device looks in order to make that premium device stand out. For example, Harman-Kardon had released the Esquire range of Bluetooth speakers that are finished with the leather trim on a beautiful metal finish.
Then Apple launched their Apple Watch which conveys the look of their personal-computing products and has the Edition premium variant that has that look of luxury with even a model in that variant having a gold finish. LG came up with their Watch Urbane which is the latest in a run of smartwatches offered by different vendors that have the look of a dress watch that you could wear when you want to dress to impress. This has been brought on by Swiss watchmakers like TAG Heuer considering connected watches as part of their luxury watch product lines.
Now LG has raised the bar for how a smartphone looks with their G4 Smartphone that has a lot of attention paid to its looks. One feature that has been added for some variants to have leather trim on the back of the device. Along with this, there is a carbon-fibre look on the front as part of maintaining that luscious look. Previously, one would look around for accessory cases that make a phone have that desireable look. Now this is an effort to make these devices special.
Who knows what will come about for other big-name smartphones, tablets and notebooks that will make them look the part in that C-suite office or premium hotel room. As well, it will be a chance for manufacturers to make sure that these personal-electronics products aren’t just drab and ordinary but are highly special.