The competitive next-generation Internet market in France heats up further courtesy of Google

Article – French language

La fibre optique de Google pourrait arriver en France –

My Comments

Flag of FranceAs regular readers of know, I have been keeping tabs on the highly-competitive Internet market in mainland France a.k.a. L’Héxagone where the call for a triple play service is €25-30 for at least 20Mbps ADSL Internet service, heaps of television channels and all-you-can-eat telephone calling anywhere in France. This also is the same country with Free offering a fibre-optic next-generation broadband service with dedicated 1Gb bandwidth for €30 in some of the major cities.

Now Google, who have set the cat amongst the pigeons in Kansas City and are about to do so in some other US cities like Provo, Utah by offering fibre-optic next-generation broadband Internet service, are pitching to this highly-competitive market as their first foray outside the USA.

They are setting up registered offices in both France and Ireland and are lodging paperwork with ARCEP (France’s telecommunications regulator) to become a legitimate operator in that market. Of course, there is still a fair bit of worry about American businesses encroaching on French territory as the country claws back its industrial self but this could raise the bar further when it comes to the provision of the next-generation broadband in this lively market.

For Google, it may also be the time for them to rattle other European markets that don’t have the same lively competition as France, such as Spain and Italy. As long as we see them light the fire for competitive next-generation broadband Internet in Europe, they could then be seen of value there.

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