Strong increase in the number of quadruple-play households in France


4,7 millions de foyers français sont abonnés à une offre quadruple play | (France – French language) Flag of France

My Comments

What is”quadruple-play”? This term describes a communications service contract where a single service provider or their business partner is providing a customer four services, typically, a fixed telephone service, “hot and cold running” broadband Internet, pay TV and a mobile telecommunications service.

According to the artilcle, at the third quarter of 2013, there was a strong likelihood of one in six French households acquiring one of these “quadruple-play” services which would simply be an “n-box” single-pipe triple-play service with the pay-TV, unlimited telephone use and unlimited broadband along with a mobile telecommunications deal. It was described as being commensurate with the number of display screens in use in that household and has been made possible with attractive deals being offered in that market.

The penetration of the “quadruple-play” service in France as described in this French-language may be reflected in some of the developed world where real competition does exist in the telecommunications and pay-TV sectors. This is although the US, Britain and Norway had the similar mix of services in most of their households.

A question that I often think of the argument that some people put forward about running a mobile-only telephony and broadband setup in their homes or not running a fixed telephony service or fixed broadband service in the face of the mobile telecommunications services.

These services would be engaged or retained by their customers if it is found that the price is right when it come to retaining them especially if they are part of a “many eggs in one basket” solution.  For example, a fixed broadband service used alongside a wireless router may offer better value for money when it comes to Internet service at home while a fixed telephony service may offer improved prices for outgoing calls, a reliable telephone service, alongside a “catch-all” phone number to contact the household at.

Personally, I encourage people to investigate the multiple-play telecommunications services when they are assessing their communications-service plans so they can look ay ways to “bundle” the services they use together with their favourite carriers.

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