Google are putting their fibre-optic next-generation broadband paws in to the UK market while trying to provide competitive Internet service in some US communities. It is seen to be their first foray in to the European market.
This is being achieved with them working with CityFibre, which may not be seen as adding extra competition in that market. Firstly, this is to be seen as a threat to BSkyB’s partnership and place themselves at loggerheads with a BSkyB / TalkTalk fibre-optic rollout which is passing 20,000 households in York.
But it is set to put more pressure on BT to deploy more next-generation broadband, especially as the British Internet press is complaining about BT Openreach taking a long time to roll out this service across the biggest Internet-service market outside the US. Google will also see this as a platform to run an HD-capable IPTV service which is ready for 4K UHDTV.
My question is whether Google could make further efforts in working as a competitive next-generation broadband provider for the British market, whether as a wholesale provider or as a retail provider. As well, could they be in a position to help with Scotland’s broadband goal if Scotland does go independent? Similarly, could they be able to put their claws in to other European areas like Spain, Germany and Italy with a goal to upset the applecart when it comes to competitive Internet service there.