IKEA to provide an affordable path to the Sonos ecosystem

Articles IKEA SYMFONISK speaker range press picture courtesy of Inter IKEA Systems B V

IKEA’s Sonos-powered lamp and bookshelf are speakers in disguise | Engadget

Sonos And IKEA Made Some Wacky Speaker Furniture | Gizmodo

IKEA’s Sonos-powered SYMFONISK lamp-speaker gets confirmed for Australia | PC World

Sonos Ikea Symfonisk speakers officially revealed, starting at €99.95 | Pocket-Lint

From the horse’s mouth

IKEA

Meet our new family member, SYMFONISK {Product Page)

IKEA and Sonos shine a new light on sound {Press Release)

Sonos

How Sonos and IKEA Plan to Furnish Homes Through Sound And Design (Blog Post)

SYMFONISK Product Page

My Comments

IKEA have introduced a wireless multiroom speaker system that doesn’t need to be assembled with that allen key. Here, it is actually a multiroom system that is totally based on the SONOS platform and can interwork with a set of SONOS speakers.

It isn’t the first time IKEA have dabbled in technology, especially marrying it with furniture. A previous example was to offer some tables and lamps that have integrated wireless charging mats for smartphones.But the SYMFONISK speaker range are based on the Sonos multiroom platform and can easily integrate with Sonos multiroom speakers and devices. It is part of IKEA’s way of seeking outside help to design tech-focused products rather than “reinventing the wheel” and taking a huge gamble with tech devices they design themselves.

IKEA SYMFONISK multiroom speaker press picture courtesy of Inter IKEA Systems B V

IKEA SYMFONISK Sonos-compatible network multiroom speaker

The Wi-Fi-based multiroom speakers, presented at the Salone Del Mobile which is Italy’s premier furniture design show, are known as the SYMFONISK speakers. They come in two forms – a traditional speaker that looks very similar to one of the small bookshelf speakers of the 60s and 70s; and a table lamp that has an integrated speaker implementing the 360-degree speaker approach.

The SYMFONISK speaker can be used as a shelf, whether with the KUNGFORS kitchen-rack hardware or not, or parked in a bookcase like one of the many IKEA bookcases you may have assembled. The expected price for these speakers is EUR€99 and it also has local volume and play-pause buttons on the front.

IKEA SYMFONISK multiroom speaker lamp press picture courtesy of Inter IKEA Group

IKEA SYMFONISK network multiroom speaker lamp

The SYMFONISK table-lamp speaker has the 360-degree speakers in the lamp-base and is able to be part of IKEA’s Tradfri Zigbee-driven smart-lighting system. The expected price for these lamp/speaker units would be EUR€179 each.

The fact that these work with the Sonos multi-room platform may open up various use cases concerning affordability. Here, you could “put your foot in the door” for a Sonos-based multiroom setup using the IKEA SYMFONISK bookshelf speaker compared to buying the cheapest Sonos multiroom speaker. Then, as you can afford it, you could buy more Sonos or IKEA SYMFONISK speakers to build out your multiroom audio system.

If you do have Sonos speakers, you could use the IKEA SYMFONISK speakers as a way to build out your Sonos multiroom system such as to “expand” in to a kitchen, bedroom or secondary lounge area. Similarly, Sonos suggested in their press release the idea of running two of the SYMFONISK bookshelf speakers as companion surround-sound speakers for a Sonos soundbar. It also underscores the idea with the Sonos multiroom platform of configuring a pair of like speakers to work as a stereo pair in one logical room with the wide stereo separation that this offers.

If you have a favourite sound system with its existing sources and want to play it through the IKEA SYMFONISK speakers, you would need to purchase the Sonos Connect box. This box, as well as being an “off-ramp” to play our Sonos-provided audio content through the sound system, also has a line input to connect the sound system’s tape output or an audio source to this device so you can stream that source to the IKEA SYMFONISK or Sonos speakers.

What I like of IKEA’s partnership with Sonos in developing the SYMFONISK speakers as though they are part of the Sonos multiroom ecosystem is that they bring affordability to that ecosystem. It is an approach that companies involved in network multiroom audio platforms need to perform in order to increase the ubiquity of their platform and avoid the attitude of their platform being so ethereally expensive that it ends up as a status symbol.

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