ARD takes interactive audio content to Germany

Articles (German language / Deutsche Sprache)

Amazon Echo press image courtesy of Amazon

ARD is now on to interactive audio drama for Amazon Echo and similar smart speakers — this time based on Tatort

INFODIGITAL – Der Tatort wird interaktiv: ‘Höllenfeuer’ (infosat.de)

Tatort Interaktiv (ARD Gruppe)

Previous coverage on interactive audio content

BBC introduces interactive radio drama using Alexa

My Comments

The BBC have used their world-famous radio-play craft to create an interactive audio drama that works hand-in-glove with the Amazon Alexa platform. The listeners interact with their Amazon Echo or Alexa-based smart speaker to direct how the story goes.  Here it intermingled the radio-play expertise with those “Choose Your Own Adventure” storybooks or the text-based adventure computer games.

Now the German ARD group of public-service broadcasters have taken on a similar effort but have carried their effort on the back of the “Tatort” crime-drama series that is a mainstay of German-language TV content. The effort would be very similar to the early Police Quest series of crime-themed graphic adventure games that Sierra launched through the late 1980s and early 1990s; or the LA Noire video adventure game released in 2011 and set in late-1940s post-WWII Los Angeles.

They have taken this further by making it work on both the Alexa and Google Assistant platforms including their mobile-platform assistant apps as well as the smart speakers. In addition to this, ARD even provides a Web-based interactive audio adventure so you don’t have to use Amazon Alexa or Google Assistant for this kind of game.

What is peculiar about Tatort is that this German-language crime series has different investigation teams that are each based in different cities or districts within Germany, Austria or Switzerland who solve the cases within that area. Each episode that comes on in the German-speaking countries through their public-service broadcaster on Sunday night 8:15pm local time will appear with a case from a different city.

This interactive audio play, called Höllenfeuer in German or Hellfire in English, has been prepared primarily by Bayerischer Rundfunk (BR) with the help of WestDeutscher Rundfunk (WDR) and uses the Munich-based Tatort crime-investigation team. The player controls the character of Kommissarin Mavi Fuchs who works alongside Kriminalkommissar Kalli Hammermann to solve the case. You have to use voice commands to direct these protagonists in the interactive audio play which can be replayed if you are trying to “get the grip of it” further.

But what is happening is that some broadcasters are discovering the idea of mixing radio plays with interactive elements to provide the audio equivalent of classic adventure computer games. Then they are linking these products with voice-driven assistant platforms. The approach ARD have taken with Tatort is to use this new form of delivering audio content effectively to take their existing intellectual property, especially a tentpole TV show, further.

It can be seen as a way to take am existing content franchise further and implement it in a new form, especially an interactive audio play. This is more so as the smart speakers and other voice-driven-assistant devices become more popular.

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