There are two main usage classes that ISPs and telecommunciations carriers will have to cater towards when it comes to providing fixed or mobile communications and Internet service.
One is a “multi-line” mobile contract that allows multiple post-paid mobile devices to exist on the same account at cost-effective tariffs. The other is catering to fixed-line communications services that serve secondary locations, especially those that aren’t occupied on a full-time basis.
The multi-line mobile contract
The reason that the multi-line mobile contract needs to be available to home or small-business users is that most mobile-wireless-communications users will end up maintaining at lest two, if not three or more mobile communications devices.These kind of plans are typically sold to larger businesses who have a large fleet of mobile devices and are sold for a large premium with a large minimum-device requirement but they need to be available for the small number of devices that a householder or small-business owner would own.
The typical scenario would be a smartphone used for voice, SMS/MMS messaging and on-device Internet use; alongside a data-only device like a tablet or laptop that either has integrated wireless broadband or is connected to a separate wireless broadband service via a USB modem or “Mi-Fi” wireless-broadband router.
Feature that are typically offered in these contracts include a data allowance that is pooled amongst the devices and / or reduced per-device plan fees. In some cases, the services may provide unlimited “all-you-can-eat” voice telephony and text messaging or a similar option.
An increasing number of mobile-telephony operators are tapping this market by offering these plans. For example, the two main mobile-telephony players in the USA, AT&T and Verizon are putting up shared-data plans from US$40 per month for 1Gb of data to up to US$50 for 500Gb of data on AT&T with similar pricing from Verizon. Both these companies offer unlimited talk and text for phones connected to the plan. Similar efforts have taken place with Bougyes Télécom in France and Airtel in India where they are offering shared-data plans as part of their tariff charts. There has even been rumours that Telstra was to be the first Australian mobile phone provider to run a shared-data plan for the Australian market.
Fixed-line plans for partially-used secondary locations
This user class represents people who maintain city apartments, holiday homes and seasonal homes like summer houses but don’t live in these locations on a full-time basis. Typically they are occupied for shorter periods like a weekend or a week at a time or, in the case of a seasonal home, a few consecutive months. It is known for some of these properties to be shuttered for many consecutive months at a time.
On the other hand, this market isn’t serviced readily by the fixed-line telephony, pay-TV and Internet providers, save for Orange (France Télécom) who offer a “by-the-month” package for Internet and telephony to the French market. Here they got in to a spat with SFR because SFR, who was buying wholesale service from Orange, wanted to offer a similar “by-the-month” service for these customers. On the other hand, users are sold plans that have lesser call or data allowances and may be lucky to have the option to have all the service locations on one account.
Again, larger enterprises who have many services and a large amount of call traffic fare better than smaller businesses or residential users.
These users could be satisfied with a “by-the-month” service or a seasonal plan that provides full service for a time period that is predetermined by the customer with limited service outside that time period. Such a limited service could be specified to cater for security and home-automation equipment used to monitor the secondary premises or keep it in good order.
If a plan works on call or data allowance and the user maintains services provided by the same provider at each location, there could be the ability to offer plans that have the allowances pooled across the locations. Similarly, if a user has the same service provider or a related company provide communications services to all the locations, they could offer a reduced price for all of the services. It doesn’t matter if the secondary property is on the same service plan as the primary property or on a lesser plan that has fewer services or smaller allowances.
What needs to happen is that telephone and Internet companies need to pay attention to customers’ needs and look for the “gaps in the market” that currently exist. This could allow for a range of tariffs that is more granular and able to suit particular needs. It also includes situations where a user is responsible for a small number of services of the same kind whether as multiple wireless-broadband devices or fixed-line services serving two or more properties.