Category: IP-based broadcasting

YouTube to add offline viewing to mobile apps

Article

Train Commuters Rejoice: YouTube Adding Offline Viewing to Apps – Streaming Media Magazine

My Comments

Most of us who want to use our smartphones or tablets to view video content “on the road” may be either using a low-allowance mobile data plan or travelling through areas where Internet access isn’t guaranteed. Examples of this may include underground (subway) trains, air travel or long-distance train travel. As well, you may be using a Wi-Fi-only device like low-tier tablets or MP3 players.

Google have revised the iOS and Android YouTube apps to allow you to download video content for later viewing. These apps will keep the content of 48 hours but it would come in handy when you are “loading up” with content at your home network or public-access Wi-Fi network before you set off.

I see this as being commensurate with Google’s new direction for YouTube where they want to use this service for hosting content that is beyond cat videos. The catch-up and on-demand TV services could follow this line so as to increase their utility to travellers who want to catch up with favourite TV serials.

Similarly, Google could release an official YouTube app with this function for the regular-computer platforms as well as other mobile platforms like Windows Phone 8 so as to court users who use Ultrabooks or Nokia Lumia phines for this purpose.

Time Warner Cable to be the first US cable company to move away from the traditional cable box to an IP-based setup

Article

Time Warner Cable will let you junk your set-top box next year | Internet & Media – CNET News

My Comments

Since the late 1980s, the American cable-TV industry had relied on the provision of a set-top box that they lease to customers as a way to control the business relationship. This was even though since the start of that decade, most “brown-goods” companies sold TVs and video-recorders with “cable-ready” tuners that can be directly connected to a cable-TV service.

The consumer-electronics industry and related press had been crying foul that the cable companies were effectively controlling their customers and these customers couldn’t gain access to desireable functions that the devices offered like picture-in-picture or improved remote controls. As well, the cable companies have required that customers use these set-top boxes for advanced services like pay-per-view TV and have supplied set-top boxes which are PVRs. Even the CableCARD technology which was to put more power in the customers’ hands has been met with frustration such as requiring a truck-roll for the installation of this equipment even though it could be supplied as a self-install kit.

A trend that is breaking through and affecting pay-TV is to use the home network to distribute the content to the display device. The need to bring this about was driven by the popularity of the Apple iPad and other tablet computers being used to personally view video content and these devices had effectively become an alternative to the old portable TV with the 12”-14” screen. The cable industry was also facing the reality of American households “cutting the cord” i.e. abandoning cable TV service and watching their video content either from free-to-air TV or online video services like Netflix and Hulu.

This has been aggravated through the availability of devices like multimedia-capable games consoles, Blu-Ray players and network video players that work as front-ends for the online video services.

In Australia, Foxtel woke up by providing IP-hosted pay-TV under the Foxtel Play / Foxtel Go banners where people just used particular games consoles, smart TVs, regular computers or mobile devices to watch Foxtel pay TV via the Internet.

Now Time Warner Cable have allowed a person who signs up to a “double-play” package of Internet and cable-TV with them to dispense with their set-top box if they use a Roku or XBox 360 to watch the TV content. This is starting to appear also as a trend amongst other US pay-TV firms and is overcoming various hurdles and requirements like closed-captioning, emergency alerts and “delay-to-the-gate” blackouts for sports broadcasts.

Here, these services may be offered as the “value option” for households who don’t need the PVR-capable set-top box whereas the PVR is offered for the packages with “all the fruit”. These packages would also integrate the IP-based functionality with, perhaps, support for network viewing of PVR-hosted content.

Personally, I would also see this evolve to other common platforms like the PlayStation 3 and the smart-TV / Blu-Ray-player platforms that the likes of Samsung, Sony and Panasonic are building up. It could end up as a chance for the cable industry to construct packages tariff charts and service options that exploit the capabilities of these IP-based setups.

Internationaler Funkaustellung 2013–Part 2

IFA LogoIn my first part of the series on this year’s International Funkaustellung 2013 trade show, I had covered the personal IT trends that were being underscored here. These were the rise and dominance of the highly-capable Android smartphone, the arrival of the large-screen “phablet” smartphones, Sony offering high-grade digital-photo abilities to smartphones and improving on these in their smartphones, the convertible and detachable-keyboard notebook-tablet computers becoming a mature device class as well as the arrival of the smartwatch as a real product class.

Now I am focusing on what is to happen within the home for this second part.

Television-set and home AV technology

The television set is still considered an integral part of the connected home, especially as a group-viewing display device for content delivered via the Internet or the home network.

4K Ultra-high-definition TVs

Most of the activity surrounding the 4K ultra-high-definition TV technology has been with manufacturers releasing second-generation 4K models with the focus on the 55” and 65” screen sizes. It is also the time when the HDMI 2.0 connection specification, which yields the higher throughput for the 4K ultra-high-definition video plus support for 32 audio streams and more, has been called and most of these manufacturers are accommodating this in their second-generation designs whether baked in or as a firmware update as in the case of Sony’s newly-released 55” and 65” 4K designs.

Panasonic had initially held off with releasing a 4K set but released the Smart VIERA WT600 which is a 55” OLED 4K which had the “second-generation” credentials like the aforementioned high-speed HDMI 2.0 connection. LG had launched a pair of 4K models with one having a 50-watt soundbar and “micro-dimming” which adjusts the screen brightness in an optimum manner for the video material. Even Haier, the Chinese consumer-goods manufacturer had jumped in on the 4K bandwagon.

There are still the very-large-screen 4K UHDTV sets with screens of 84” to 94”. Now Samsung have launched 4K models with astonishing screen sizes of 98” and 110”.

At the moment, there is some work taking place concerning the delivery of content with the 4K screen resolution. Sony have set up a download-based content delivery service with the FMP-X1 hard-disk-based media player and based around a rental-based or download-to-own business model. Samsung is partnering with Eutelsat to deliver 4K UHDTV broadcasts to the home using satellite-TV technology as well as others working with the Astra satellite team to achieve a similar goal.

OLED TV screens

Another key trend that is affecting the “main-lounge-room” TV set is the OLED display reaching 55” and above in screen size. Those of you who own or have used a Samsung, HTC or Sony smartphone will have seen this technology in action on the phone’s display.

Samsung and LG have increased their factory output of these large-size screens which has allowed the material price of these screens to become cheaper. Here, it has allowed for more manufacturers to run an OLED model in their lineup, whether with a flat display or a convex curved display. Most of these models are 4K displays and have a 55” screen. Haier even went to the lengths of designing a 55” flat OLED TV that is in a housing that can’t easily be tipped over while LG had fielded a model with a flat OLED screen and a model with a curved OLED screen.

For that matter, LG improved on the aesthetics of the flatscreen TV by implementing a “picture-frame” design which make the TV look like a beautiful large piece of art on the wall. This was augmented with a screenshow collection of artworks that are part of the TV’s firmware.

Other TV and home-AV trends

Brought on by the Philips Ambilight background-lighting initiative, some of the manufacturers are integrating LED-based background lights in to their TVs to provide the complimentary lighting. Philips even took this further with the ability to synchronise LED-based multicolour room lighting with their set’s Ambilight background lighting.

What I also suspect is happening with TVs destined for the European market is that they will be equipped with DVB-T2 digital TV tuners. This is to complement the arrival of DVB-T2 TV-station multiplexes in various countries that are primarily offering HDTV broadcasts.

Sony is also taking a stab at high-grade home audio by building up a file-based music distribution system that implements hard-disk-based media players with one downloading the music as files and syncing it to these hard-disk media players. Like SACD, this technology is meant to sound as good as the studio master tapes. Comments have been raised about the provision of two different files for each album or song – one that is mastered to best-quality standards where there is the full dynamic range another file, packaged as an MP3 perhaps, that has compression and limiting for casual or “noisy-environment” listening.

The home network

TV via the home network

Broadcast-LAN devices

There has been a fair bit of activity on the “broadcast-LAN” front courtesy of the SAT-IP initiative for satellite TV which I previously touched on. This has manifested in a few satellite-based broadcast-LAN boxes that are equipped with multiple tuners showing up at this year’s show including one 2-tuner model from Devolo and one four-tuner DLNA-equipped model from Grundig.

Similarly, SiliconDust have brought in the SimpleTV service model to Europe which provides a network-hosted PVR and broadcast-LAN setup for regular TV. I would see this has having great traction with Europeans because all of the European countries have free-to-air offerings anchored by the well-funded public TV services like BBC, ARD/ZDF, France Télévisions, and DR which yield content of high production and artistic quality. AVM have also used this show to launch a SAT-IP-compliant broadcast-LAN setup for the DVB-C cable-TV networks that exist primarily in Europe but links to an existing Wi-Fi network segment which wouldn’t let the device do its job in an optimum manner.

Other TV-over-Internet technology

Philips has also joined in the “over-the-top” cloud-driven TV party that Intel and Google were in by putting up their concept of a “virtual-cable” service delivered via the Internet.

LAN technologies

Wi-Fi wireless networks

Even though the 802.11ac high-speed Wi-Fi wireless network standard isn’t ratified by the IEEE, nearly every major manufacturer of home-network equipment has at least one, if not two, wireless routers that support this technology. Some even supply USB network-adaptor dongles that allow you to benefit from this technology using your existing computer equipment.

HomePlug powerline networks

There have been a few HomePlug AV2 adaptors appearing with the Continental-style “Schuko” AC plug on them, such as the Devolo dLAN 650+ and the TP-Link TLP-6010 but the manufacturers wouldn’t really state whether these fully work to the HomePlug AV2 standard. They are typically rated at 600Mbps for their link speed and are at the moment the Single-stream type.

As for Devolo, they have launched the dLAN 500 WiFi which is a HomePlug AV 500 “extension access point” for wireless networks. Here, Devolo have made an attempt in the right direction for “quick setup” of multiple-access-point Wi-Fi segments by implementing a “settings-clone” function. But this works using the HomePlug AV backbone and only where you use multiple dLAN 500 WiFi access points on the same backbone.

Home Automation

Some of the appliance manufacturers have gone down the “connected path” by equipping some of the top-end appliance models with Wi-Fi connectivity and implementing a manufacturer-developed dashboard app for the iOS and/or Android mobile platform. Here, these apps either work as a secondary control surface for the appliance or provide extended setup and configuration options that aren’t available on the appliance’s control surface.

Samsung went about this with their high-end washing machine where they use this connectivity as a remote “dashboard” so you can know if the machine is underway and on the correct cycle or be able to be notified when the washing is done. Philips uses a similar setup for their multifunction countertop cooker but it allows you to determine a recipe on your phone and dump that down to the cooker. But this, like a similarly-equipped coffee machine was really a proof-of-concept machine.

Thomson had offered a convincing home-automation kit which uses its own connectivity technology but can connect to Z-Wave or Zigbee networks using a bridge module. My question about this kit is whether you can start out with what is supplied but grow beyond by adding in the extra modules from Thomsom or other third parties as required.

Other Trends

This year has become a key year for vehicle builders to push forward connected app-driven infotainment and telematics in their vehicles that will hit European roads. It implements a mobile broadband connection to the car via the driver’s smartphone or another device along with apps for popular online services optimised for safe use in the car or to work with the car.

It has been exemplified by Ford implementing a “SYNC AppLink” setup that allows users to control favourite smartphone apps from their vehicle’s dashboard, including the ability to support voice control.

Conclusion

It certainly shows that at this year’s IFA, the personal IT products like tablets, convertible notebook computers and large-screen smartphones are becoming a very diverse and mature product class while the 4K ultra high definition TV technology is gaining some traction as a real display class.

Pioneer joins the ranks of the slimline network-capable surround receivers

Article –From the horse’s mouth

Pioneer

New slim receiver from Pioneer: compact, powerful and feature-rich

My Comments

Pioneer VSX-S510 Slim Surround Receiver - Press picture courtesy of Pioneer

Pioneer VSX-S510 Slimline surround receiver with home-network abilities

A current-generation surround-sound receiver that is expected to reproduce a 5.1 channel soundmix through six passive loudspeakers would require the use of six power amplifiers. This has required the construction of very large units in order to cater for these power amplifiers as well as the signal-handling circuitry plus a broadcast-radio tuner and this requirement is underscored with power amplifiers that implement traditional design techniques.

The year before last, Marantz released a series of surround-sound receivers that are the same height as a CD player, tuner or other source component. Some of us would have thought of them as being stereo receivers but these are able to do the 5.1 channel surround-sound job through the use of Class-D amplification which can allow for a smaller cooler-running amplifier.

Now Pioneer has come to the fray with a pair of slimline surround-sound receivers that appear to be as big as a hi-fi tuner or CD player.One of these units, the VSX-S510 has network abilities including the new Spotify Connect feature that allows Spotify Premium subscribers to “push” playlists or similar content established on their smartphones to this receiver. There are of course the usual suspects like adding vTuner Internet radio to this receiver’s broadcast-radio abilities and working with DLNA or AirPlay network-media setups.

What I see of this is that it is a step in the right direction towards a neater surround-sound setup without the need to head towards an integrated home-theatre setup. Yet, this model is able to exist in a position for those of us who are moving up from an entry-level surround-sound receiver towards something more capable and able to the part of the home network.

Sat-IP promotes satellite TV around the house using broadcast-LAN technology

Article

Sat-IP: Sat-TV im ganzen Haus – AUDIO VIDEO FOTO BILD (Germany – German language)

From the horse’s mouth

Sat-IP

Website

Previous coverage on HomeNetworking01.info

Broadcast-LAN devices–how relevant are they to the home network

My Comments

SAT-IP will see this as a way to distribute satellite TV around the European home

SAT-IP will see this as a way to distribute satellite TV around the European home

Just lately, I had published an article on this site about the concept of broadcast-LAN devices like the Devolo dLAN SAT and the HDHomeRun devices. These use at least one integrated broadcast tuner to stream broadcast signals received via a regular antenna (aerial), cable-TV setup or satellite dish around a small network using the protocols associated with these networks. The content is picked up from the network using software installed on regular or mobile computers to be displayed using their screens and speakers.

Now, SES, BSkyB and Craftwork who are heavyweights in Europe’s satellite-TV industry have set up a branded standards group called SAT-IP. This group determines standards for setting up satellite-based broadcast-LAN devices and promotes the concept of satellite-based broadcast-LAN systems. This is very relevant with the European market where satellite TV is considered a preferred medium for delivering supplementary TV content such as free-to-air from other European countries or pay-TV content from one’s own country or one of many neighbouring countries.

Here, they had worked out a data standard which is effectively based on the UPnP AV standards and is to co-operate with that standard but allow for satellite-TV tuning. They even wrote in support for DVB-T/T2 terrestrial-TV setups primarily to cater for the MATV systems implemented in multiple-tenancy setups where the goal is to run a single coaxial cable to each unit and have the satellite TV and regular TV through the one cable. The reason I supported this idea is to allow for a broadcast-LAN setup working to SAT-IP standards to cater to most broadcast environments where content distributed via the satellites is different to content distributed via the regular TV infrastructure.

But the main benefit is that there is a step to a level playing field for satellite-based broadcast-LAN applications thus providing for competition and innovation in this application no matter the deployment type. It has opened up broadcast-LAN implementations like a Power-Over-Ethernet-powered LNB with integrated server which bolts on to the satellite dish and yields the broadcast streams to the home network from that dish; as well as a Grundig broadcast-LAN tuner with four front-ends and full DLNA capability.

The SAT-IP concept, along with the US goal for using broadcast-LAN to democratise the provision of cable TV is underscoring the reality of using the home network to distribute TV content around the home, whether this network uses Ethernet, Wi-Fi wireless or HomePlug AV powerline or a mix of the technologies. Here, this means no more chipping at delicate walls to run satellite cable around the home and you can view Sky on your iPad or Sony VAIO Duo 11.

Mohu to develop a digital-TV set-top with on-demand video for the US market

Article

Mohu Developing Streaming Set-Top Box With TV Tuner | Tom’s Guide

My Comments

The US market is heading towards the concept of “cord-cutting” where they abandon traditional cable or satellite pay-TV for regular broadcast TV augmented with online TV services. This combination of services would typically be provided through the use of the TV’s internal ATSC tuner connected to an antenna (aerial) and a video peripheral such as a Blu-Ray player, games console or network media adaptor that has access to the online services such as Hulu, Netflix or Amazon On Demand.

But if they wanted a “one-unit, one-remote” solution, they would need to purchase a smart TV which has the necessary front-ends for the online services. For those of us who keep an existing TV going, Mohu are intending to field to that market a digital-TV set-top box which connects to an antenna and the home network to gain access to local free-to-air TV and the online video services. Here, you can gain back the ability to watch TV using the one “clicker” and this set-top box can pass through HDTV signals to HDMI-equipped flatscreens or projectors from the free-to-air and online services.

I would like to be sure that this device also uses composite video connections so that it can work effectively with those legacy CRT TVs that haven’t been thrown out as well as being part of the DLNA Home Media Network, whether as a media player or controllable media renderer. This would be important if you do download content to your NAS and play this on your TV.

The concept can be expanded on with a DVR function so that TV shows can be recorded off-the-air and watched without ads or as a DVB-T-based variant for Europe, Australia and other countries that use this standard.

At least this helps the people who want to move away or keep away from cable TV still have the benefits of a set-top solution that integrates both free-to-air and online content.

What are the realities concerning the NBN and Foxtel

Article

NBN is good for business: Foxtel unpicks PM’s conspiracy theory | The Australian

My Comments

One of the comments that has been raised through this election campaign about the National Broadband Network was that it would hurt Foxtel’s traditional business model.

Foxtel, like Sky in the UK, are a pay-TV provider that has control over its own infrastructure, whether through access to satellites or the HFC-based cable network. This provides for “end-to-end” provisioning and management of the pay-TV service with a set-top box installed at each TV set serving as the service provider’s point-of-control in the customer’s home.

Compare this with the IPTV model that the NBN will facilitate and which is being encouraged with Google Fiber in Kansas City, USA, the French “triple-play” operators, and FetchTV and T-Box / BigPond Movies in Australia where these services are transmited using the same bandwidth and infrastructure as your Internet service.

Infact the Internet-driven model is becoming a reality for the pay-TV industry in may different ways.

For example, this model, coupled with the next-generation broadband services like the NBN could support the next-generation 4K ultra-high-definition TV technology which yields pictures that are sharper and more detailed than current-generation high-definition TV. In this case, it could come in handy with pay-TV’s “bread-and-butter” content which are the premium sports channels that carry live broadcasts of sporting events and a pay-TV provider could bring this content through to those of us who use 4K UHDTV technology without reinventing the wheel.

The IPTV model allows Foxtel, Comcast, Sky UK and others to compete in the crowded “content-on-demand” market when it comes to keeping their premium movie and TV-program services relevant. This is through offering a portable “content-on-demand” service with either streaming or downloading abilities and a large content library.

There is also the cost savings that the IPTV model could yield where the pay-TV provider doesn’t have to be sure they have access to cable and satellite infrastructure to distribute the pay-TV service. Similarly, they could benefit from the use of software as a point-of-control when “platform-based” devices like smart TVs, games consoles, tablets and the like are used or can implement the point of control in carrier-provided Internet-gateway devices. It also has opened up new directions for Foxtel such as the provision of the Play and Go IPTV services which are offered more cheaply than the traditional services that are based around a PVR set-top box associated with cable or satellite infrastructure.

To the same extent, it could also be more cost-effective to provision viewing endpoints with the pay-TV service through the use of the software which could open up the feasibility of including a household’s TVs and other devices in one subscription without the customer having to pay anything extra. In a similar way, a household doesn’t need extra infrastructure to gain access to pay-TV service because they use the existing Internet connection; as well as allowing some portability for pay-TV subscriptions.

What really has to happen is that pay-TV services have to evolve to the newer IP-based business models that NBN and other next-generation broadband services facilitate in order to keep themselves afloat. They can still offer their subscriptions and pay-per-view but use this technology to work a leaner, more capable and cost-effective service.

May the bull artists who seed doubt about the NBN harming Foxtel please cut the nonsense!

Foxtel to launch Play IPTV very soon

Article

Foxtel to kick-start Play tomorrow – Good Gear Guide by PC World Australia

My Comments

Foxtel is having to adapt their pay-TV setup to face the new connected reality. This is brought on with “cord-cutting” where people are less likely to continually subscribe to pay-TV; IPTV-based competing pay-TV services being offered by ISPs, telecommunications companies and other companies; as well as the younger market becoming more “flighty” and moving to different locations. It is in contrast to the traditional pay-TV view where the service is provided to the suburban household with a TV in the main viewing area connected to the pay-TV service via a cable connection or satellite dish using a set-top box and the service based on a long-term account.

Here, they are responding to this situation by offering the Foxtel Play IPTV service which is delivered without the need for a set-top box. This service works at the moment with the XBox 360 games console, the recent Samsung Smart TV as well as a Web-browser session for Windows and MacOS X regular-computer platforms.

The Foxtel Go “TV-Everywhere” package is offered as part of the equation, being able to run on iOS devices running iOS 5 onwards as well as Samsung Android devices running Android Jelly Bean 4.1 onwards.

The accounts will be offered “by the month” rather than a long-term contract to cater for a large range of situations. This encompasses situations such as “event-specific” viewing, occasionally-occupied houses and people with changing budgets and lifestyles.

At the moment, two accounts can gain access to the service at any one time with each account being able to be bound to three devices. But the system could be improved to cater for share-houses that have more than two people viewing concurrently.

The Foxtel Play platform would need to spread out beyond Samsung Smart TV to more smart-TV platforms especially Sony with their PS3 games console, It will also need to encompass the fact that some of the smart-TV platforms have this functionality on video peripherals like Blu-Ray players or network media players

Similarly, there could be provision to allow people who have a traditional set-top-box subscription to either create a “portable” IPTV account for viewing in other locations or convert to a “Play” IPTV account that mirrors their current package.

The services could be augmented by a collection of “on-demand” TV services that aren’t just a “catch-up” service. This could include hiring pay-per-view movies through the Foxtel Play infrastructure or simply subscribing to channels that primarily show content on an “on-demand” manner.

It is showing that the whole business model of pay-TV is not about an infrastructure-driven setup but about a service that is more “end-to-end” in an infrastructure-agnostic manner.

Apple iRadio–another entrant to the crowded music-on-demand market

Article

Why Apple’s iRadio could fly or flop | Business Spectator

My Comments

We have seen the likes of Pandora, Spotify and last.fm establish themselves in the new world of listener-driven music-on-demand “virtual-radio” services. These offer the ability for listeners to “pull up” and play songs on what is effectively a “worldwide jukebox”.

They also have a function to play content like what has been listened to previously as a “virtual radio station” with this factor based on what music you have searched for previously or, in the case of last.fm, content you have listened to from your own library.

Most of these services operate on a freemium model which provides free ad-supported listening on a regular computer or allows the user to listen to the content ad-free on more devices for a subscription of up to AUD$120 per year. As well, an increasing number of consumer electronics manufacturers are integrating access to the services as functions for their network-capable audio and AV equipment.

Now Apple has started to enter this crowded market with their iRadio service. This will be typically tied in to their MacOS X and iOS computing platforms through iTunes integration. They are playing on the people who use their computing platforms and offer the same kinds of service – a free ad-supported service or a premium subscription service.

They will have to compete against Pandora, Spotify & Co for both listeners’ ears and ad dollars when targeting this market. This is especially as these services can be listened to from the Apple platforms whether through a Web page or a platform-specific app. There will be the usual limitations of not being able to benefit from iRadio content on devices other than Apple devices.

Personally I would like to see Apple integrate the iRadio service with the iTunes Store in the way that a person could buy the content they listen to using the iTunes “download-to-buy” music store. This could be a way to work their iTunes platform harder and, in some cases, provide a new way of buying music – “buy as you listen”.

Similarly, could other computing-platform companies like Google or Microsoft jump on the bandwagon and license music through their own “virtual radio” services? As well, could a “download-to-own” online music store run a subscription “virtual radio” service of their own?

Another trend that is also surfacing is the creation of software like Tomahawk that integrates multiple subscription music services and your own music library to search for music content or run custom playlists. This capitalises on the fact that one could be subscribing to two or more of these services whether as a free ad-driven setup on one of them and a full paid service on anther in order to catch more of the music or use with more of the devices they have.

What I see of these services is them existing as a complementary service to one’s physical or digital music library and access to traditionally-programmed broadcast radio. Here, these services work as a way to track down elusive items of music to hear them again or to discover music similar to what you are listening to.

An interesting view on TV’s new direction from the Independent

Article

Netflix? Amazon? YouTube? A surfer’s guide to TV – Features – TV & Radio – The Independent

My Comments

This article is showing how the Internet-based on-demand TV service is gaining more traction as a way of distributing TV content.

For example, Netflix is effectively becoming the HBO or Canal+ of the online TV world. HBO and Canal+ had started out initially as premium pay-TV broadcasters in their own markets – the USA and France respectively. This was mainly based around buying movies and other top-shelf TV content from movie studios. Then they gradually built up a repertoire of original TV content that they could sell to other free-to-air and pay TV broadcasters. Examples of this include HBO’s “The Sopranos” and Canal+’s “Spiral / Engrenages” both being highly-engaging TV drama serials.

Netflix initially bought movies and other similar content from other studios to show through their on-demand service. Now they, like other online TV providers such as Amazon and Hulu, are building up a repertoire of original content.

Most of these online services offer subscription and content-management models that allow you to watch a series over a short term such as a “marathon viewing” over a weekend or over a long term like viewing an episode or two every week over a month or two.

This is affecting the traditional TV broadcasters who are having to face up to what these online content providers are offering to their viewers. One way that they are answering the trend is to invest more in their catch-up TV / on-demand services. This may include making more of their content catalogue including their back-catalogue material available through their on-demand services.

Similarly, an increased number of co-production deals are being struck between traditional broadcasters and online content providers concerning TV serials. Here, these shows would be given their first-run by the broadcaster in its home territory while being made concurrently available on-demand through the online content provider’s market. An example of this is the “Lilyhammer” TV serial about an American mafioso who turned State’s evidence and had to head to Norway under witness protection. This show, which I have cottoned on to when it was shown on SBS in Australia, is an example of this kind of co-production arrangement, this time by Norway’s public broadcaster and Netflix.

Of course, YouTube isn’t just standing by, letting this trend happen. Here they are relying less on those crazy-cat videos towards running paid channels with good original content courtesy of their Original Channel Initiative. This is in addition to having the likes of Vevo solicit professionaliy-produced content on to the YouTube catalogue.

It definitely shows us that TV isn’t just about loafing on the couch watching programmes according to the broadcaster’s schedule but more about chasing down the shows we want to see when we want to see them. This could also make terms like prime-time become so less relevant.