Article – From the horse’s mouth
A common question for anyone in business is what tools do exist for printing out plastic cards in short runs whether with the same design or populated with particular data such as a person’s details for an ID or membership card. Situations may include turning out membership or ID cards on an “as-required, while-you-wait” basis such as for late attendees at a conference or new library members, or making a test print of a card design to see how it looks.
There is a machine that can do this in colour in the form of the Badgy dye-sublimation card printer. This unit, which connects to a regular computer via USB, can print up cards using a ribbon that has a 100-card yield and can work with thin or thick cards. It can work with third-party cards such as magstripe and smart cards, but can’t encode any of the machine-readable cards itself.
It is based around you downloading templates with pre-designed art from the site and using the supplied software to turn out the cards. Of course, this unit would use a Windows printer driver so you could press your desktop-publishing software in to printing to these cards as long as they have the ability to print to the standard “credit-card” size, which is supplied by the driver software as a defined paper size. This could include the ability to use the software to turn out ID cards using the software’s mail-merging abilities or turn out short-run “for approval” card designs before you commit to a large card-print run.
The fact that it doesn’t encode the magstripe or smart cards shouldn’t phase you as long as you have a separate machine which encodes these cards. This wouldn’t be an issue with, for example, a hotel-based conference or event application where you may turn out ID or participant cards which are to be used as guest-room keycards. In this case, the workflow would require the staff member to transfer the card between the Badgy machine and the card encoder to create a useable custom-printed keycard which is the event ID card.
The cost per card would typically be AUD$0.88 per thin card or AUD$0.96 per thick card. But to develop this concept further, it could be feasible to work with other cheaper methods like ink-jet printing for these short-run applications appealing to small businesses. At least this machine is for plastic cards like the colour laser or high-volume inkjet printer is for brochures and stationery.