Coming to your TV screens soon: A Microsoft ad pitching the Adaptive All-In-One at women

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Microsoft: Finally, a PC for All Your Lady Stuff (Weddings, Pinterest) | Gizmodo

YouTube clip of commercial (click to play)

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Sony VAIO Tap 20 adaptive all-in-one computer

Sony VAIO Tap 20 – an example of an “Adaptive All-In-One” computer

Microsoft is becoming more aggressive at pitching the Windows-capable touchscreen-enabled computer at more user types. One user class that is being pitched at is the woman who is planning for that big occasion and they were pitching HP’s Envy Rove as an alternative to the Apple computing platform.

The HP Envy Rove is HP’s equivalent of the Sony VAIO Tap 20 which I previously reviewed and Microsoft pitched the large touchscreen size that this computer and its peers offer. This is more as being suitable for showing images amongst a group of friends who are sitting on the sofa, and the touch ability allows for that “pinch-to-zoom” gesture that allows one to detail in on an aspect.

This was similar through my experience with the VAIO Tap 20 when I was showing it to a close friend of mine and she liked “messing around” with the Google Earth view in front of me. It is more or less showing the different form factors that are being made available to Windows 8.1 users along with the fact that there is an increased likelihood of these computers having touch abilities/

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