Explaining the benefit of next-generation broadband in a funny TV commercial


A City Getting Google Fiber Explains How Awesome Google Fiber Is

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Real Internet Service Competition Arrives in Utah Courtesy Of Google Fiber

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Now that Google has started work on providing fibre-to-the-premises next-generation broadband service to Provo, Utah, the city fathers of that town have celebrated by preparing a commercial-length video to explain what this is all about.

Here, this clip uses the analogy of a large temporary swimming pool being filled with water. Firstly, the householder starts filling it with a regular garden hose but it takes a very long time. But a fire engine arrives and dumps a huge quantity of water in the pool and the pool is full enough for a family to start swimming.

The garden hose represents current-generation cable or DSL broadband service while the fire engine’s water supply represents Google Fiber or other next-generation broadband Internet service. The act of filling that swimming pool is similar to transferring content between your home network and a file server somewhere on the Internet such as downloading a video from Netflix or uploading a quantity of pictures to Facebook or Flickr.

This funny video can be used as a way to illustrate this concept when justifying the benefits of deploying larger bandwidth to your home or business network or rolling out any next-generation broadband Internet service.

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