Microsoft Store (US, Australia)
Microsoft has started building up the heat for the new Surface Book convertible laptop that is also detachable. They are pitching this computer at the arts-based territory which Apple heavily courts and is also tackling the premium end of the general-purpose computing market.
They also highlighted in this one-minute video the flexibility that this computer has in how you use it along with its prowess in handling graphics and multimedia tasks associated with the arts. As well, it shows these concepts in a manner that isn’t too gaudy and is of a similar quality to whenever a vehicle builder os announcing a new luxury vehicle.
This ad is being run in conjunction with pre-orders being taken for the same computer and is showing up that the “open-frame” computing community can come up with equipment that can cut in to Apple’s territories, both in aesthetics and multimedia prowess.