Combining the STB, TV soundbar and Alexa means telcos can stand out from the crowd | VideoNet
From the horse’s mouth
SoundBox set-top box and soundbar
Video (Click / Tap to play in YouTube)
Soundbars and TV speaker bases are becoming an increasingly-valid path for improving your TV’s sound because they provide the sound through just one box, perhaps along with a subwoofer enclosure. This is because the typical flat-panel TV is becoming more slim but doesn’t have much thought put in to its sound quality and most of us want to hear our shows through something a bit better than that.
As I mentioned in another article on this topic, they will appeal to people who have their TV set up in the traditional manner with it being in the corner of the lounge so as to avoid it competing with the view offered by a feature window or fireplace. They also will appeal to those of us who like our music via a dedicated stereo system with its own speakers, something that is considered to be important thanks to the “back to basics back to vinyl” trend.
In some countries where there is a competitive market for “triple-play” Internet service or subscription-based TV service, the features that a set-top box or PVR offers are seen as a selling point for each of the service providers. As well, most of these telcos or pay-TV providers want to be in a position to upsell customers to better services.
This has led Netgem, a French set-top-box designer to offer to these providers a device which has a soundbar and set-top box in the one housing. It will have the ability to work with a variety of online video and music services and can be controlled by the traditional remote control or a smartphone app. But this box is also being equipped with Amazon Alexa support which allows it to work in a similar vein to the Amazon Echo wireless speaker. The Amazon Alexa agent will also learn media-navigation skills pertaining to this device so you simply can select what you want to watch by voice.
Philips achieved a similar goal by offering a soundbar with an integrated Blu-Ray player, 2-band (FM / Internet) radio and network media player in order to provide a soundbar equivalent to the “home theatre in a box” systems.
The idea behind this box is to allow a telco or pay-TV provider to provide a device that is better than usual to differentiate itself from the others. This is more so where they are focused on selling a “solution” rather than selling a product or service. In most cases, it could be seen simply as an optional device that customers can request rather than as the standard device for a premium package. It is because there will be some customers who will have their own soundbar or home-theatre setup as the way to improve their TV’s sound and simply want a set-top box as the gateway to an IPTV service.
As well, implementing HDMI-ARC, DLNA MediaRenderer, AirPlay / Google Cast playback and similar functionality cam make sure that this device can earn its keep as part of your networked personal A/V setup.
What is showing up is that, especially in Europe’s competitive markets like France, there is a strong interest amongst whoever is offering triple-play broadband service to provide something that offers that bit extra.