The highly-competitive French Internet and telecommunications market is drawing out another key trend regarding provision of TV service. Nearly every French telco is offering a “décodeur” set-top-box along with their modem-router “box” that is above ordinary for this class of carrier-supplied equipment. It is typically part of the deal when a customer signs up for a single-pipe triple-play Internet service with these operators.
This led to some systems like the Freebox Révolution which demonstrated high “media-centre” capability and even the Freebox Delta being the basis of a France-owned French-speaking voice-driven home assistant platform. I have also seen this level of innovation raise the bar for European personal information/communication technology sector.
But Bouygues Télécom is heading towards the smart-TV approach through the use of their B.TV app that runs on compatible Samsung smart TVs. It is in lieu of a décodeur set-top box that normally is part of the deal for watching the TV channels provided as part of these services.
The single-pipe triple-play package is expected to cost EUR€39.99 per month over a 24-month contract and is available to areas that are served by Bouygues Télécom with fibre-to-the-premises technology. Bouygues Télécom are also offering a Samsung 4K UHDTV for people who are signing up to this deal. This is the Crystal 4K UHD model with a 43” variant for EUR€49, a 55” variant for EUR€199 or a 65” variant for EUR€349.
It is part of a trend affecting the highly-competitive French ISP market to telcos to have a “set-top-box as an app” using smart-TV platforms for their n-box triple-play service, with SFR also on the bandwagon. Here, this will offer the IP-delivered linear and on-demand TV content and a lean-back user interface for the TV service through the app.
Questions that will come up with this app-based approach include whether the app will be delivered to other mobile and connected-TV/set-top-box platforms; along with the availability of a set-top-box for people to use with existing TV sets. It is although these offers will be pitched towards the ownership of certain Samsung TVs but there is the reality of older TVs being pushed to secondary viewing areas. There will also be the issue of maintaining these apps even if the TV or set-top-box manufacturer declares end-of-support on their device.
B.TV is what I would see as part of a Europe-wide effort to provide “set-top-box-free” TV service for IP-based multichannel TV providers including telcos who are part of this game. This is to avoid the need to buy a huge quantity of hardware to get one of these services off the ground.