From the horse’s mouth
As I have previously reported, computer-equipment manufacturers are waking up to the realisation that prosumers and content creators are a market segment to address. This group of users was heavily courted by Apple with the MacOS platform but Windows-based computer vendors are answering this need as a significant amount of advanced content-creation and content-presentation software is being written for or ported to Windows 10.
Here, the vendors are shoehorning computer specifications for some of their performance-focused computers towards the kind of independent content creator or content presenter who seeks their own work and manages their own IT. This can range from hobbyists to those of us who create online content to supplement other activities towards small-time professionals who get work “by the job”. It can also appeal to small-time organisations who create or present content but don’t necessarily have their own IT departments or have the same kind of IT department that big corporations have.
Lenovo answered this market with a range of prosumer computers in the form of the Creator Series which encompassed two laptops and a traditional tower-style desktop. Now Dell is coming up to the plate with their Creator Edition computer packages. Here, this approach is to have computers that are specifiied for content creation or content presentation but aren’t workstation-class machines identified with a distinct “Creator Edition” logo.
The first of these are the Creator Edition variants of the latest Dell XPS 17 desktop-replacement laptop. These have, for their horsepower, an Intel Core i7-10875H CPU and a discrete GPU in the form of the NVIDIA GeForce RTX-2060 with 6Gb display memory, based on the NVIDIA Max-Q mobile graphics approach. This will run RTX Studio graphics drivers that are tuned for content-professional use and will be part of the RTX Studio program that NVIDIA runs for content professionals.
The display used in these packages is a 17” 4K UHD touch display that is rated for 100% Adobe RGB colour accuracy. The storage capacity on these computers is 1 Terabyte in the form of a solid-state disk. The only difference between the two packages is that the cheaper variant will run with 16Gb system RAM and the premium variant having 32Gb system RAM.
Dell is also offering a Creator Edition variant of its XPS-branded desktop computer products. This will be in the form of a traditional tower-style desktop computer but is equipped with the latest Intel Core i9 CPU, NVIDIA GeForce RTX 2070 Super graphics card and able to be specced with RAM up to 64Gb and storage of up to 2Tb. It has all the expandability of a traditional form-factor desktop computer, something that would come in handy for project studios where special audio and video interface cards come in to play.
What is being shown up here is that computer manufacturers are recognising the content-creator and prosumer market segment who wants affordable but decent hardware that can do the job. It will be interesting to see who else of the large computer manufacturers will come up to the plate and have a product range courting the content creators and prosumers.