Intel has just premiered a design for a white-label laptop that implements their Tiger Lake silicon.
This computer, which is a mainstream productivity laptop and known as the NUC M15, is intended to be offered by small-time manufacturers and retailer or distributor private labels. Intel previously offered a white-label laptop design in the form of the XPG Xenix 15 gaming laptop.
This will use what is expected of a Tiger Lake laptop and will be used as a machine for smaller operators to have Intel Evo-certified products in their lineup. This means it will come with 11th Generation Core i5 or i7 CPUs, Xe integrated graphics, Wi-Fi 6, Bluetooth 5 and Thunderbolt 4 as part of the feature set.
The small-time manufacturer or retail / distributor private label can be in a position to compete with larger manufacturers like HP, Dell, Lenovo, Acer and Microsoft. But there should be the ability to vary the design to suit particular needs. It is also seen as a way for these kind of manufacturers to have Intel Evo-certified laptop products in their lineups.
A question that can come about is whether this is seen as a fertile ground for a small-time partner manufacturer or private label to use this as the basis for a bespoke design. It is especially where there are small-time manufacturers who focus on equipment for specialist use cases. An example of this could be a manufacturer whose niche is a highly-ruggedised computer setup.
But could these systems also be about “working out” a Tiger-Lake-based reference design for a mass-market laptop product. The machines that I am thinking of are similar to HP Pavilion or Dell Inspiron product ranges for ordinary households, HP Probook or Dell Vostro product ranges for small-business consumers, or HP Elitebooks, Acer Travelmates and Dell Latitudes for enterprise users. These are usually with 15” screens, have average graphics expectations and aren’t necessarily thin and light.
It may be a step to see decent performance and battery life available for laptop users no matter the class of portable computer they are working with, thanks to Intel’s latest iteration in its persistent innovation for this type of computer device.