Tag: Brother QL-700

Product Review–Brother QL-700 high-speed thermal label printer


I am reviewing the Brother QL-700 desktop label printer which is the high-speed heavy-duty version of the QL-570 label printer that I previously reviewed. It is pitched at high-throughput applications such as the delivery segment of an online-order business or the mailroom in a busy office, whereas the QL-570 is pitched as a desktop labeller for most low-throughput applications.

Brother QL-700 label printer


The QL-700 which is the heavier unit can use the same Brother thermal labels and tapes as the QL-570, yet is able to turn out labels and badges at a quicker rate than the previous model. It retails for AUD$149 and effectively uses the same software as the other model, working as a printer for the host computer using the supplied driver rather than needing special software to print at all.

Brother QL-700 label printer with tape loaded

Tape loaded in Brother QL-700

Like the Brother QL-570 label printer, the Brother QL-700 connects to the host computer via USB, and is self-powered like the QL-570 with an easy-to-replace “cassette-recorder” AC cord, which has the same advantages of not being dependent on “wall-wart” power supplies. Like the QL-570, it could benefit from having a two-port or three-port self-powered USB hub integrated in to the unit, which would benefit use with other workstation devices like bar-code readers, scales or keyboards.

If you are upgrading from a Brother QL-570 label printer, you do not really any retraining because the loading and operating procedures are effectively the same for both units.

As a labeller, the Brohter QL-700 still does the job properly and reliably, being able to work with continuous tape or cut labels and turning out sharp text on these labels. The supplied address-book software can turn out advanced mailing / shipping labels with the barcode for the ZIP code but this only works properly with goods destined to the USA. It could work in a country-specific manner by supporessing this barcode for other countries or using destination-specific barcode systems where applicable.

Limitations and Points Of Improvement

Brother QL-700 tape bay

Tape loading bay - just like the QL-570

Like the Brother QL-570, the QL-700 could benefit from implemeng the USB POS device classes ; and could also support printing on to regular thermal-print paper rolls used with point-of-sale devices. This can then make it an ideal partner for a high-traffic point-of-sale environment rather than just a label maker.

Similarly, the Brother P-Touch software that comes with the QL-series label printers could take advantage of the continuous-length tapes to turn out stick-on measuring tape for applications such as health and education.

Brother could also turn out a 12-volt variant of this model which can run from a car battery for use with high-throughput outdoor applications like disaster relief and country events.


I would recommend using the Brother QL-700 for high-turnaround environments like online-order businesses or offices with high-traffic mailrooms – if the business has outgrown the QL-570’s capabilities, the QL-700 would be a perfect step-up unit.

Brother QL-700 label printerWhen used with the Brother VM-100 visitor-management software or similar visitor-registration software, the Brother QL-700 could satisfy the needs of a very busy registration and check-in desk at a very busy event.